TechTarget Priority Engine vs. Vainu

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
TechTarget Priority Engine
Score 9.9 out of 10
N/A
Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.N/A
Vainu
Score 9.8 out of 10
Small Businesses (1-50 employees)
Traditional sales prospecting is inefficient and tiring. Vainu aims to fix it by transforming disorganized open and big data into insightful leads. Vainu is a sales intelligence, prospecting and account insights platform which aims to help users discover actionable account insights, identify timely prospecting signals, and determine the most valuable sales prospects from a database of +108 million companies enriched with open data. Currently over 1000 organizations and over…N/A
Pricing
TechTarget Priority EngineVainu
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
TechTarget Priority EngineVainu
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
TechTarget Priority EngineVainu
Features
TechTarget Priority EngineVainu
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
TechTarget Priority Engine
9.8
9 Ratings
11% above category average
Vainu
7.6
1 Ratings
2% below category average
Contact information9.89 Ratings7.31 Ratings
Company information9.89 Ratings7.31 Ratings
Industry information9.89 Ratings8.21 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
TechTarget Priority Engine
7.4
8 Ratings
8% below category average
Vainu
-
Ratings
Web Personalization7.06 Ratings00 Ratings
3rd party intent signals9.88 Ratings00 Ratings
Downstream intent signals5.74 Ratings00 Ratings
Account identification9.98 Ratings00 Ratings
Buyer journey tracking9.88 Ratings00 Ratings
Revenue forecasts4.03 Ratings00 Ratings
Audience segmentation5.55 Ratings00 Ratings
Conversion optimization5.36 Ratings00 Ratings
Content Syndication9.96 Ratings00 Ratings
Prospecting
Comparison of Prospecting features of Product A and Product B
TechTarget Priority Engine
-
Ratings
Vainu
8.2
1 Ratings
5% above category average
Advanced search00 Ratings7.31 Ratings
Identification of new leads00 Ratings8.21 Ratings
List quality00 Ratings8.21 Ratings
List upload/download00 Ratings9.11 Ratings
Ideal customer targeting00 Ratings9.11 Ratings
Load time/data access00 Ratings7.31 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
TechTarget Priority Engine
-
Ratings
Vainu
8.1
1 Ratings
8% above category average
Lead qualification process00 Ratings8.21 Ratings
Smart lists and recommendations00 Ratings6.41 Ratings
Salesforce integration00 Ratings7.31 Ratings
Company/business profiles00 Ratings9.11 Ratings
Alerts and reminders00 Ratings7.31 Ratings
Data hygiene00 Ratings8.21 Ratings
Automatic data refresh00 Ratings9.11 Ratings
Filters and segmentation00 Ratings9.11 Ratings
Best Alternatives
TechTarget Priority EngineVainu
Small Businesses
ZoomInfo Sales
ZoomInfo Sales
Score 8.2 out of 10
Lead411
Lead411
Score 8.2 out of 10
Medium-sized Companies
6sense
6sense
Score 8.6 out of 10
Lead411
Lead411
Score 8.2 out of 10
Enterprises
6sense
6sense
Score 8.6 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
TechTarget Priority EngineVainu
Likelihood to Recommend
9.8
(16 ratings)
9.1
(1 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
Support Rating
7.7
(2 ratings)
-
(0 ratings)
User Testimonials
TechTarget Priority EngineVainu
Likelihood to Recommend
TechTarget
TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.
Read full review
Vainu.io
Vainu is the best software I have ever used for prospecting. It offers everything that we need for sale, prospecting and leads, and indeed really cost-effective. It's really a small investment when comparing what it can bring to your business. Vainu is not indispensable If you don't have an active selling team and continuous need for new prospects.
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Pros
TechTarget
  • Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
  • I don't know of another alternative source, but TechTarget provides data on content that people are researching.
  • TechTarget provides current tech stack for companies that I'm researching.
Read full review
Vainu.io
  • You save time and find right prospects as fast as possible.
  • It's also easy to sort prospects by industry, revenue, digital foot print... etc.
Read full review
Cons
TechTarget
  • It is not particularly intuitive
  • Too many steps to get where I need to go
  • Needs to provide more depth to help determine urgency and intent to buy
  • Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.
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Vainu.io
  • Vainu has fixed all bugs we have reported. So no, can't really say what I dislike...
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Usability
TechTarget
Usability is great, we would love to see how strong the intent is for every keywords
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Vainu.io
No answers on this topic
Support Rating
TechTarget
I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.
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Vainu.io
No answers on this topic
Alternatives Considered
TechTarget
TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread
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Vainu.io
Vainu contacted me 15 months ago. I had been looking for a good prospecting tool a long time before that. There wasn't any reason not to take the test! The introduction went well. We got guidance many times. Our new sales team members can still receive training from them if we want. They have been interested in our feedback.
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Return on Investment
TechTarget
  • It is best when used in conjunction with all of our other tooling and not used alone
  • It has enabled my team to have a better feel for what is happening at a prospect's company
  • It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages
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Vainu.io
  • Your sales team saves time and find right prospects as fast as possible.
  • Your sales team members like their work more when you provide a good tool for prospecting
  • More efficient time management and more sales
Read full review
ScreenShots

Vainu Screenshots

Screenshot of Vainu's Company Card