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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    TechTarget Priority Engine

    Score10 out of 10
    N/APriority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.N/A

    Varicent

    Score8 out of 10
    N/AFrom quotas to sales and compensation, Varicent helps revenue leaders in enterprise organizations chart a more effective, connected path to revenue by providing vital data, insights, and sales go-to-market planning tools.N/A
    Pricing
    TechTarget Priority EngineVaricent
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    TechTarget Priority EngineVaricent
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    TechTarget Priority EngineVaricent
    Considered Both Products
    TechTarget
    No answer on this topic
    Varicent
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    14 Answers
    92%
    Would buy again
    35 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    8 Answers
    97%
    Delivers good value for the price
    31 Answers
    Happy with the feature set
    88%
    Happy with the feature set
    14 Answers
    95%
    Happy with the feature set
    36 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    77%
    Lived up to sales and marketing promises
    20 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    5 Answers
    81%
    Implementation went as expected
    25 Answers
    Features
    TechTarget Priority EngineVaricent
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of TechTarget Priority Engine and Varicent
    Feature
    TechTarget Priority Engine
    10.0
    9 Ratings
    12% above category average
    Varicent
    -
    Ratings
    Contact information10.09 Ratings00 Ratings
    Company information10.09 Ratings00 Ratings
    Industry information10.09 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of TechTarget Priority Engine and Varicent
    Feature
    TechTarget Priority Engine
    7.5
    8 Ratings
    7% below category average
    Varicent
    -
    Ratings
    Web Personalization7.06 Ratings00 Ratings
    3rd party intent signals10.08 Ratings00 Ratings
    Downstream intent signals5.74 Ratings00 Ratings
    Account identification10.08 Ratings00 Ratings
    Buyer journey tracking10.08 Ratings00 Ratings
    Revenue forecasts4.03 Ratings00 Ratings
    Audience segmentation5.55 Ratings00 Ratings
    Conversion optimization5.36 Ratings00 Ratings
    Content Syndication10.06 Ratings00 Ratings
    Sales ICM
    Comparison of Sales ICM features of TechTarget Priority Engine and Varicent
    Feature
    TechTarget Priority Engine
    -
    Ratings
    Varicent
    6.7
    55 Ratings
    16% below category average
    Sales compensation plan creation00 Ratings7.148 Ratings
    Complex sales crediting00 Ratings7.548 Ratings
    Sales compensation process automation00 Ratings7.452 Ratings
    Incentive auditing/regulation compliance00 Ratings6.546 Ratings
    Sales compensation dashboards & forecasting00 Ratings6.447 Ratings
    Incentive modeling00 Ratings6.243 Ratings
    Agile incentive strategy00 Ratings6.538 Ratings
    ICM mobile visibility00 Ratings6.232 Ratings
    Best Alternatives
    TechTarget Priority EngineVaricent
    Small Businesses
    No answers on this topic
    No answers on this topic
    Medium-sized Companies
    Bombora
    Score8.8 out of 10
    Everstage
    Score9.1 out of 10
    Enterprises
    Bombora
    Score8.8 out of 10
    CaptivateIQ
    Score9.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    TechTarget Priority EngineVaricent
    Likelihood to Recommend
    10.0
    (16 ratings)
    7.3
    (67 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    4.8
    (15 ratings)
    Usability
    10.0
    (1 ratings)
    7.0
    (59 ratings)
    Availability
    -
    (0 ratings)
    5.2
    (3 ratings)
    Performance
    -
    (0 ratings)
    5.8
    (3 ratings)
    Support Rating
    7.7
    (2 ratings)
    6.8
    (6 ratings)
    In-Person Training
    -
    (0 ratings)
    7.7
    (2 ratings)
    Online Training
    -
    (0 ratings)
    7.7
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    6.8
    (6 ratings)
    Configurability
    -
    (0 ratings)
    5.2
    (3 ratings)
    Ease of integration
    -
    (0 ratings)
    4.3
    (3 ratings)
    Product Scalability
    -
    (0 ratings)
    6.8
    (58 ratings)
    Vendor post-sale
    -
    (0 ratings)
    5.9
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    5.9
    (3 ratings)
    User Testimonials
    TechTarget Priority EngineVaricent
    Likelihood to Recommend
    TechTarget
    TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.
    Incentivized
    Read full review
    Varicent
    For the use cases we have at the bank, ICM is a perfect solution. For any bank or institution that has similar requirements, ICM would be a perfect solution. But I also think for any use case that has any sort of incentives based on Sales done, this would work amazing, as both Calculations and reports are handled by ICM very well; it's an all-in-one solution, I feel like.
    Incentivized
    Read full review
    Pros
    TechTarget
    • Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
    • I don't know of another alternative source, but TechTarget provides data on content that people are researching.
    • TechTarget provides current tech stack for companies that I'm researching.
    Incentivized
    Read full review
    Varicent
    • Flexibility - Varicent is not template based. You can implement the model specifically for your organisation.
    • Scalability - Since it is not stick to templates you are able to expand the model for other domains as well.
    • Reporting - Several ways of reporting are possible and each has their own benefit/purpose.
    • Strong/Powerfull Calculation Engine delivering fast results/speed to insight
    • User Interface is minimized to what you need and is not showing off all the functions it can "also" do
    • Strong audittrail
    • Appears to be almost unlimited in what you are able to create
    Read full review
    Cons
    TechTarget
    • It is not particularly intuitive
    • Too many steps to get where I need to go
    • Needs to provide more depth to help determine urgency and intent to buy
    • Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.
    Incentivized
    Read full review
    Varicent
    • As [the] model gets more and more transactional data, the calculation time increases. This should/can be handled internally with better model optimization.
    • Migrating from one env to other sometimes is challenging. There can be better 'Alerts' or 'Explanation' provided to handle it or at least to give a hint of the error.
    • For managers viewing their rep's report, the access part can be made easier. It should be linked to Payee hierarchy and access can be done automatically.
    Incentivized
    Read full review
    Likelihood to Renew
    TechTarget
    No answers on this topic
    Varicent
    Customer support from IBM is impeccable. They are quick to respond and they don't nickel and dime you for every request you make. Their goal is to ensure your success and as a user, I really feel like they listen to my concerns. That's not to say there are no problems. All software has its issues, but I don't feel like those issues fall on deaf ears.
    Read full review
    Usability
    TechTarget
    Usability is great, we would love to see how strong the intent is for every keywords
    Incentivized
    Read full review
    Varicent
    Any calculations can be implemented as there are hardly any limitations on complexity. However, online real-time usability is lacking - a simple user enters, and the system calculates work in a way that it is in the browser and hence still needs overnight to be properly reflected in the batch calculations and backend tables.
    Incentivized
    Read full review
    Reliability and Availability
    TechTarget
    No answers on this topic
    Varicent
    Never went down in last 3 years that I worked with it (every hour of the day basically). That is a 10 in my book.
    Read full review
    Performance
    TechTarget
    No answers on this topic
    Varicent
    All is fast, but with API's it is sometimes slower due to the application we are pulling data from. Reports are loaded directly or within seconds and our reports are very detailed with many columns and rows.
    Read full review
    Support Rating
    TechTarget
    I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.
    Incentivized
    Read full review
    Varicent
    Giving a 10 would suggest there is no room for improvement. I don't feel like their support is perfect. However, I have never met another team that was more dedicated to making sure we get what we want and need.
    Read full review
    In-Person Training
    TechTarget
    No answers on this topic
    Varicent
    The training was good in general with a nice trainer as well. But, the training could be better if it is more focussed on our process/data etc.
    Read full review
    Online Training
    TechTarget
    No answers on this topic
    Varicent
    There is a learning portal with many videos about navigation, creating reports and managing your model.
    Read full review
    Implementation Rating
    TechTarget
    No answers on this topic
    Varicent
    Test test test. Make sure that the product is calculating everyone 100% correctly. DO NOT accept a 70% pass rate as some companies would like to have you believe is acceptable. This means conducting thorough testing by providing 100% of all expected results, but it will be worth it when you know that the compensation plans are working entirely as expected.
    Read full review
    Alternatives Considered
    TechTarget
    TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread
    Incentivized
    Read full review
    Varicent
    In 2015, we used a scorecard containing 80 attributes in our review of Oracle, Callidus, and Xactly & Varicent. Oracle did not have true self serve capabilities- programming was heavily required, not intuitive, out of the box functionality was limited. Callidus & Xactly could not provide us a demo using our data, statements could not be sent out in bulk form, difficulty in importing/exporting to CRM. Varicent excelled in most areas and was the clear winner.
    Read full review
    Scalability
    TechTarget
    No answers on this topic
    Varicent
    It is very scalable and adaptable to changing complexities of calculations and business rules under a variety of different scenarios. It does not get full points because in large data loads the time needed to calculate and import the data increases exponentially and may cause issues related to timing potentially.
    Incentivized
    Read full review
    Return on Investment
    TechTarget
    • It is best when used in conjunction with all of our other tooling and not used alone
    • It has enabled my team to have a better feel for what is happening at a prospect's company
    • It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages
    Incentivized
    Read full review
    Varicent
    • Compliance - with a central system used for calculation incentive payments and commissions, we are able to provide reports and data showing every detail of how payments are calculated and why they are justified. We can also identify anomalies and outliers.
    • Integration with our payroll system is seamless. Except for regular pay, nothing goes to payroll without going through ICM. The process for paying incentives/bonuses/commissions is now very structured and efficient.
    Incentivized
    Read full review
    ScreenShots

    Varicent Screenshots

    Screenshot of Varicent providing clarity and transparency to sellers, helping them to find answers faster and have confidence in compensation plans.Screenshot of Tools for sellers that help them align strategic initiatives, and that help them understand which deals will help them win.Screenshot of Varicent ICM model compensation plans that display the financial impact of changes. Its ability to more accurately forecast commission payouts with “what-if” assumptions, users can budget more effectively for sales compensation costs, manage target total compensation for sales representatives and assess plan effectiveness.Screenshot of Shareable information sent to the right people to drive the right results.