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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Totango

    Score7.9 out of 10
    N/ATotango is an enterprise customer success platform designed for B2B software and recurring-revenue organizations to manage customer retention, track account health, and automate lifecycle workflows. The platform consolidates product telemetry, financial data, support interactions, and CRM records into a central hub to give cross-functional teams visibility into customer adoption and expansion opportunities.N/A

    Twilio SendGrid

    Score6.6 out of 10
    N/ATwilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…

    $15

    per month

    Pricing
    TotangoTwilio SendGrid
    Editions & Modules
    No answers on this topic
    Basic
    $15
    per month
    Advanced
    $60
    per month
    Free
    Free
    Offerings
    Pricing Offerings
    TotangoTwilio SendGrid
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsEach package gives teams a 360° customer account profile, customer health scoring, customer journey program templates (SuccessBLOCS), automated workflows (SuccessPlays), email campaigns, self-paced onboarding, and customer support.—
    More Pricing Information
    Community Pulse
    TotangoTwilio SendGrid
    Considered Both Products
    Totango
    No answer on this topic
    Twilio
    No answer on this topic
    Key User Insights
    Would buy again
    91%
    Would buy again
    183 Answers
    75%
    Would buy again
    15 Answers
    Delivers good value for the price
    95%
    Delivers good value for the price
    124 Answers
    72%
    Delivers good value for the price
    13 Answers
    Happy with the feature set
    92%
    Happy with the feature set
    184 Answers
    70%
    Happy with the feature set
    14 Answers
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    89 Answers
    65%
    Lived up to sales and marketing promises
    13 Answers
    Implementation went as expected
    87%
    Implementation went as expected
    96 Answers
    70%
    Implementation went as expected
    14 Answers
    Features
    TotangoTwilio SendGrid
    Security
    Comparison of Security features of Totango and Twilio SendGrid
    Feature
    Totango
    8.5
    182 Ratings
    0% below category average
    Twilio SendGrid
    -
    Ratings
    Role-based user permissions8.5182 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Totango and Twilio SendGrid
    Feature
    Totango
    8.5
    216 Ratings
    2% below category average
    Twilio SendGrid
    -
    Ratings
    API6.9149 Ratings00 Ratings
    Integration with Salesforce.com9.5173 Ratings00 Ratings
    Integration with Marketo9.035 Ratings00 Ratings
    Customer Data Extraction / Integration
    Comparison of Customer Data Extraction / Integration features of Totango and Twilio SendGrid
    Feature
    Totango
    8.1
    247 Ratings
    8% below category average
    Twilio SendGrid
    -
    Ratings
    Product usage8.1243 Ratings00 Ratings
    Help desk / support tickets8.2160 Ratings00 Ratings
    Customer Success Management
    Comparison of Customer Success Management features of Totango and Twilio SendGrid
    Feature
    Totango
    8.1
    260 Ratings
    6% below category average
    Twilio SendGrid
    -
    Ratings
    NPS surveys9.4124 Ratings00 Ratings
    Sponsor tracking6.16 Ratings00 Ratings
    Customer profiles7.9251 Ratings00 Ratings
    Automated workflow9.1240 Ratings00 Ratings
    Internal collaboration7.7226 Ratings00 Ratings
    Customer health scoring7.5253 Ratings00 Ratings
    Customer segmentation8.7243 Ratings00 Ratings
    CSM Reporting & Analytics
    Comparison of CSM Reporting & Analytics features of Totango and Twilio SendGrid
    Feature
    Totango
    8.3
    254 Ratings
    1% below category average
    Twilio SendGrid
    -
    Ratings
    Customer health trends8.4243 Ratings00 Ratings
    Engagement analytics8.8229 Ratings00 Ratings
    Revenue forecasting7.7175 Ratings00 Ratings
    Dashboards8.4237 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Totango and Twilio SendGrid
    Feature
    Totango
    -
    Ratings
    Twilio SendGrid
    6.8
    50 Ratings
    17% below category average
    WYSIWYG email editor00 Ratings9.337 Ratings
    Dynamic content00 Ratings6.740 Ratings
    Ability to test dynamic content00 Ratings4.438 Ratings
    Landing pages00 Ratings8.024 Ratings
    A/B testing00 Ratings9.330 Ratings
    Mobile optimization00 Ratings8.938 Ratings
    Email deliverability reporting00 Ratings5.050 Ratings
    List management00 Ratings4.744 Ratings
    Triggered drip sequences00 Ratings4.624 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Totango and Twilio SendGrid
    Feature
    Totango
    -
    Ratings
    Twilio SendGrid
    6.1
    50 Ratings
    22% below category average
    Dashboards00 Ratings4.748 Ratings
    Standard reports00 Ratings5.148 Ratings
    Custom reports00 Ratings8.631 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Totango and Twilio SendGrid
    Feature
    Totango
    -
    Ratings
    Twilio SendGrid
    8.2
    12 Ratings
    1% above category average
    URL Validation00 Ratings7.911 Ratings
    Link Tracking00 Ratings7.512 Ratings
    Image Validation00 Ratings8.29 Ratings
    Inbox Display00 Ratings8.011 Ratings
    Email Accessibility Tools00 Ratings9.012 Ratings
    Spelling and Grammar Check00 Ratings8.19 Ratings
    Spam Testing00 Ratings8.111 Ratings
    Email Previews00 Ratings9.112 Ratings
    Best Alternatives
    TotangoTwilio SendGrid
    Small Businesses
    ClientSuccess
    Score6 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    ChurnZero
    Score7.9 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Gainsight CS
    Score8.8 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    TotangoTwilio SendGrid
    Likelihood to Recommend
    9.1
    (261 ratings)
    4.7
    (61 ratings)
    Likelihood to Renew
    7.3
    (8 ratings)
    7.0
    (1 ratings)
    Usability
    8.6
    (95 ratings)
    4.9
    (8 ratings)
    Availability
    9.9
    (3 ratings)
    -
    (0 ratings)
    Performance
    8.8
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.7
    (93 ratings)
    3.0
    (9 ratings)
    Online Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (12 ratings)
    -
    (0 ratings)
    Configurability
    8.2
    (4 ratings)
    -
    (0 ratings)
    Ease of integration
    8.0
    (8 ratings)
    -
    (0 ratings)
    Product Scalability
    9.8
    (3 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    TotangoTwilio SendGrid
    Likelihood to Recommend
    Totango
    for a CSM it´s marvelous, you have in one window everything,the agenda for your day by day work, the workload you have in a day,all the customers database and call history added by tasks and toutch points, the to do thing in each customer you know what to do next, with renewal you hace an digital engadgement with customers inform they need to renew in order to keep using the app.
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    Twilio
    If you're prepared to build out your whole staff UX, audience creation, email production, and analytics on your own using API, this tool may have that flexibility. If you require a sturdy drag and drop production tool, this tool has it but at the expense of a lot of other critical functionality. Out of the box analytics/reporting, is extremely limited. Complex queries, even something like pulling those who haven't engaged in email within a certain time period, is clunky. If you require any support at all, this is not the tool for you. I'm a deliverability consultant and have used many of the top email marketing tools and SendGrid has been extremely difficult for my team. I do not recommend it. Shiny and bright during sales, pretty disappointing thereafter.
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    Pros
    Totango
    • Enables us to easily send and collect NPS & CSAT scores regularly.
    • Syncs with HubSpot to bring in updated client data and deals automatically.
    • Allows us to manage clients based on health score which is multi-dimensional.
    • I can log touch points directly in Totango from Gmail so easily..
    • As we improve and develop our non SaaS business client experience, Totango continues to develop more functionality that we can benefit from.
    Incentivized
    Read full review
    Twilio
    • Managing email lists / audiences is easy with features like groups and segments.
    • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
    • Provides clear / easy-to-read analytics of email campaigns.
    • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
    Incentivized
    Read full review
    Cons
    Totango
    • Integrations -- in my experience, they constantly break and disconnect.
    • Implementation -- I feel it was a HUGE challenge to set-up our environment. It took over 200 hours and it didn't work.
    • Communication -- during implementation/onboarding, in my opinion, we were mislead on how to create some of our custom data objects and it ended up being a big waste of time since the approach we were instructed to use ended up being incorrect.
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    Twilio
    • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
    • Helping with warming up our dedicated IP for the best-sending score.
    • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
    • Transactional email sequences would be a huge plus.
    • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
    • Better reporting and split reporting between transactional and marketing emails.
    Incentivized
    Read full review
    Likelihood to Renew
    Totango
    I personally believe Totango is the right Customer Success Tool for me, my team, and my organization. I couldn't find limitations until now, it's capabilities are on point and it's very scalable. of course, transitioning to another tool would mean a lot of hours and training, and would expose risks
    Incentivized
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    Twilio
    No answers on this topic
    Usability
    Totango
    It is easy to use and understand, and simple to follow day to day. Logging notes and tasks is one of the key areas this is utilised along with tracking reports and accessing key data points for conversations with customers which is helpful. Mobile app helps too to access information on the go.
    Incentivized
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    Twilio
    It is usable but needs improvement in overall user experience and ease of use. A new joinee/anyone new to the tool would need more tarining currently before he can use the platform seamlessly. The set-up to value realization time for Twilio SendGrid customers is generally high because of this concern.
    Incentivized
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    Reliability and Availability
    Totango
    I have yet to experience any downtime with Totango (knock on wood) so reliability has been really top tier since we were onboarded. Given that the support team has been really helpful so far, I can imagine should downtime every be the case, they'll be able to communicate proactively/effectively on the current state of the platform
    Incentivized
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    Twilio
    No answers on this topic
    Performance
    Totango
    At times the integration sync can be really slow when it comes to touchpoints. I can't say the same for customer health syncing, but I do tend to notice the lag from email syncing, and in those cases, I will need to refresh the Totango page a couple of times or wait a couple of extra seconds/minutes for it to show up.
    Incentivized
    Read full review
    Twilio
    No answers on this topic
    Support Rating
    Totango
    I give Totango a support rating of 10 because I can always get support whenever needed. If its a technical issue, I know I can email their support team for help. If it's a more in depth question with respect to our instance of Totango, I can reach out to our CSM and always get help in a very reasonable amount of time. I always look to Totango as the standard when I think of how to best communicate and support our own customers.
    Incentivized
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    Twilio
    Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
    Incentivized
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    Online Training
    Totango
    Our CSM did a great job of conducting the training so we understand, at the very least, the functionality that is directly relevant to us. This also allowed us to train our own new team mates when onboarding based on the training flow that was first presented to us. This was also conducted as a interactive sessions, as training are notoriously known to be dry
    Incentivized
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    Twilio
    No answers on this topic
    Implementation Rating
    Totango
    Totango has been easy for our team to integrate most of our new features into, which is great considering we have to factor in the customers' usage of the new features into all of the health and usage metrics we have. It has taken a while to integrate our second product however, which is why I would rank this a 7.
    Incentivized
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    Twilio
    No answers on this topic
    Alternatives Considered
    Totango
    Pipedrive is a great CRM for Sales purposes but it doesnt give much tools for CX management. Totango is all the opposite, it is an excellent product for Customer Management . We currently use both platforms integrated with each other and it gives great results to both Sales and Customer Success teams
    Incentivized
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    Twilio
    Sendgrid has a lot of features that other providers have and a few more - like the dynamic template builder, which AWS SES doesn't have. We choose the provider based on the scenario of use and the provider we're using. If we're going to be making regular changes to a template, then we'd go with Sendgrid, as the changes will be easier to make and don't necessarily require developer intervention.
    Incentivized
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    Scalability
    Totango
    Information keeps missing and changing in totango . Because of that there is are lot of problems with it. We need to manually keep the backup in an another file. More over if in case we take the backup its so hard to track since its all in numbers. Totango can be much better if the cloud storage is working fine. My company is planning to discontinue due to this factor
    Incentivized
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    Twilio
    No answers on this topic
    Return on Investment
    Totango
    • Since using Totango we have seen our engagement numbers go up as we are better able to identify the groups that are struggling.
    • We have also seen an increase in retention as we are more consistent in messaging and not missing any data.
    Incentivized
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    Twilio
    • As it was cheaper than the transactional service we previously used, it saved costs.
    • The API was relatively easy to work with so it helped us ship the service and test it quickly.
    • We still use the transactional email service, even though we recognize its limits as it meets our immediate needs.
    Incentivized
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    ScreenShots

    Totango Screenshots

    Screenshot of collaboration tools to manage a customer portfolioScreenshot of a 360° view of customer healthScreenshot of the dashboard to monitor customer metricsScreenshot of engaging in-app experiences and email campaigns to improve customer retentionScreenshot of integrated data in the Customer Data Hub