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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Varicent

    Score8 out of 10
    N/AFrom quotas to sales and compensation, Varicent helps revenue leaders in enterprise organizations chart a more effective, connected path to revenue by providing vital data, insights, and sales go-to-market planning tools.N/A

    VerticalResponse

    Score10 out of 10
    N/AVerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

    $9

    per month

    Pricing
    VaricentVerticalResponse
    Editions & Modules
    No answers on this topic
    Basic
    $11.00
    per month
    Pro
    $16.00
    per month
    Pro Plus
    $196.00
    per month
    Offerings
    Pricing Offerings
    VaricentVerticalResponse
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    VaricentVerticalResponse
    Considered Both Products
    Varicent
    No answer on this topic
    VerticalResponse
    No answer on this topic
    Key User Insights
    Would buy again
    92%
    Would buy again
    35 Answers
    No answers on this topic
    Delivers good value for the price
    97%
    Delivers good value for the price
    31 Answers
    No answers on this topic
    Happy with the feature set
    95%
    Happy with the feature set
    36 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    77%
    Lived up to sales and marketing promises
    20 Answers
    No answers on this topic
    Implementation went as expected
    81%
    Implementation went as expected
    25 Answers
    No answers on this topic
    Features
    VaricentVerticalResponse
    Sales ICM
    Comparison of Sales ICM features of Varicent and VerticalResponse
    Feature
    Varicent
    6.7
    55 Ratings
    16% below category average
    VerticalResponse
    -
    Ratings
    Sales compensation plan creation7.148 Ratings00 Ratings
    Complex sales crediting7.548 Ratings00 Ratings
    Sales compensation process automation7.452 Ratings00 Ratings
    Incentive auditing/regulation compliance6.546 Ratings00 Ratings
    Sales compensation dashboards & forecasting6.447 Ratings00 Ratings
    Incentive modeling6.243 Ratings00 Ratings
    Agile incentive strategy6.538 Ratings00 Ratings
    ICM mobile visibility6.232 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Varicent and VerticalResponse
    Feature
    Varicent
    -
    Ratings
    VerticalResponse
    9.9
    8 Ratings
    21% above category average
    WYSIWYG email editor00 Ratings10.07 Ratings
    Dynamic content00 Ratings10.05 Ratings
    Ability to test dynamic content00 Ratings10.04 Ratings
    Landing pages00 Ratings10.04 Ratings
    A/B testing00 Ratings10.05 Ratings
    Mobile optimization00 Ratings10.05 Ratings
    Email deliverability reporting00 Ratings10.08 Ratings
    List management00 Ratings10.08 Ratings
    Triggered drip sequences00 Ratings9.02 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Varicent and VerticalResponse
    Feature
    Varicent
    -
    Ratings
    VerticalResponse
    10.0
    9 Ratings
    27% above category average
    Dashboards00 Ratings10.09 Ratings
    Standard reports00 Ratings10.09 Ratings
    Custom reports00 Ratings10.06 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Varicent and VerticalResponse
    Feature
    Varicent
    -
    Ratings
    VerticalResponse
    10.0
    1 Ratings
    20% above category average
    URL Validation00 Ratings10.01 Ratings
    Link Tracking00 Ratings10.01 Ratings
    Image Validation00 Ratings10.01 Ratings
    Inbox Display00 Ratings10.01 Ratings
    Email Accessibility Tools00 Ratings10.01 Ratings
    Spelling and Grammar Check00 Ratings10.01 Ratings
    Spam Testing00 Ratings10.01 Ratings
    Email Previews00 Ratings10.01 Ratings
    Best Alternatives
    VaricentVerticalResponse
    Small Businesses
    No answers on this topic
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Everstage
    Score9.1 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    CaptivateIQ
    Score9.3 out of 10
    Emma by Marigold
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    VaricentVerticalResponse
    Likelihood to Recommend
    7.3
    (67 ratings)
    10.0
    (28 ratings)
    Likelihood to Renew
    4.8
    (15 ratings)
    8.6
    (19 ratings)
    Usability
    7.0
    (59 ratings)
    9.0
    (5 ratings)
    Availability
    5.2
    (3 ratings)
    10.0
    (1 ratings)
    Performance
    5.8
    (3 ratings)
    10.0
    (1 ratings)
    Support Rating
    6.8
    (6 ratings)
    8.0
    (4 ratings)
    In-Person Training
    7.7
    (2 ratings)
    -
    (0 ratings)
    Online Training
    7.7
    (2 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    6.8
    (6 ratings)
    10.0
    (4 ratings)
    Configurability
    5.2
    (3 ratings)
    -
    (0 ratings)
    Ease of integration
    4.3
    (3 ratings)
    -
    (0 ratings)
    Product Scalability
    6.8
    (58 ratings)
    -
    (0 ratings)
    Vendor post-sale
    5.9
    (3 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    5.9
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    VaricentVerticalResponse
    Likelihood to Recommend
    Varicent
    For the use cases we have at the bank, ICM is a perfect solution. For any bank or institution that has similar requirements, ICM would be a perfect solution. But I also think for any use case that has any sort of incentives based on Sales done, this would work amazing, as both Calculations and reports are handled by ICM very well; it's an all-in-one solution, I feel like.
    Incentivized
    Read full review
    VerticalResponse
    For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
    Incentivized
    Read full review
    Pros
    Varicent
    • Flexibility - Varicent is not template based. You can implement the model specifically for your organisation.
    • Scalability - Since it is not stick to templates you are able to expand the model for other domains as well.
    • Reporting - Several ways of reporting are possible and each has their own benefit/purpose.
    • Strong/Powerfull Calculation Engine delivering fast results/speed to insight
    • User Interface is minimized to what you need and is not showing off all the functions it can "also" do
    • Strong audittrail
    • Appears to be almost unlimited in what you are able to create
    Read full review
    VerticalResponse
    • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
    • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
    • The dashboard is functional and easy to find when you need with a quick search.
    Incentivized
    Read full review
    Cons
    Varicent
    • As [the] model gets more and more transactional data, the calculation time increases. This should/can be handled internally with better model optimization.
    • Migrating from one env to other sometimes is challenging. There can be better 'Alerts' or 'Explanation' provided to handle it or at least to give a hint of the error.
    • For managers viewing their rep's report, the access part can be made easier. It should be linked to Payee hierarchy and access can be done automatically.
    Incentivized
    Read full review
    VerticalResponse
    • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
    • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
    Read full review
    Likelihood to Renew
    Varicent
    Customer support from IBM is impeccable. They are quick to respond and they don't nickel and dime you for every request you make. Their goal is to ensure your success and as a user, I really feel like they listen to my concerns. That's not to say there are no problems. All software has its issues, but I don't feel like those issues fall on deaf ears.
    Read full review
    VerticalResponse
    Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
    Read full review
    Usability
    Varicent
    Any calculations can be implemented as there are hardly any limitations on complexity. However, online real-time usability is lacking - a simple user enters, and the system calculates work in a way that it is in the browser and hence still needs overnight to be properly reflected in the batch calculations and backend tables.
    Incentivized
    Read full review
    VerticalResponse
    I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
    Incentivized
    Read full review
    Reliability and Availability
    Varicent
    Never went down in last 3 years that I worked with it (every hour of the day basically). That is a 10 in my book.
    Read full review
    VerticalResponse
    Never had an issue with uptime
    Read full review
    Performance
    Varicent
    All is fast, but with API's it is sometimes slower due to the application we are pulling data from. Reports are loaded directly or within seconds and our reports are very detailed with many columns and rows.
    Read full review
    VerticalResponse
    No issues
    Read full review
    Support Rating
    Varicent
    Giving a 10 would suggest there is no room for improvement. I don't feel like their support is perfect. However, I have never met another team that was more dedicated to making sure we get what we want and need.
    Read full review
    VerticalResponse
    At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
    Incentivized
    Read full review
    In-Person Training
    Varicent
    The training was good in general with a nice trainer as well. But, the training could be better if it is more focussed on our process/data etc.
    Read full review
    VerticalResponse
    No answers on this topic
    Online Training
    Varicent
    There is a learning portal with many videos about navigation, creating reports and managing your model.
    Read full review
    VerticalResponse
    Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
    Read full review
    Implementation Rating
    Varicent
    Test test test. Make sure that the product is calculating everyone 100% correctly. DO NOT accept a 70% pass rate as some companies would like to have you believe is acceptable. This means conducting thorough testing by providing 100% of all expected results, but it will be worth it when you know that the compensation plans are working entirely as expected.
    Read full review
    VerticalResponse
    Salesforce integration never worked right. We had to abandon.
    Read full review
    Alternatives Considered
    Varicent
    In 2015, we used a scorecard containing 80 attributes in our review of Oracle, Callidus, and Xactly & Varicent. Oracle did not have true self serve capabilities- programming was heavily required, not intuitive, out of the box functionality was limited. Callidus & Xactly could not provide us a demo using our data, statements could not be sent out in bulk form, difficulty in importing/exporting to CRM. Varicent excelled in most areas and was the clear winner.
    Read full review
    VerticalResponse
    In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
    Incentivized
    Read full review
    Scalability
    Varicent
    It is very scalable and adaptable to changing complexities of calculations and business rules under a variety of different scenarios. It does not get full points because in large data loads the time needed to calculate and import the data increases exponentially and may cause issues related to timing potentially.
    Incentivized
    Read full review
    VerticalResponse
    No answers on this topic
    Return on Investment
    Varicent
    • Compliance - with a central system used for calculation incentive payments and commissions, we are able to provide reports and data showing every detail of how payments are calculated and why they are justified. We can also identify anomalies and outliers.
    • Integration with our payroll system is seamless. Except for regular pay, nothing goes to payroll without going through ICM. The process for paying incentives/bonuses/commissions is now very structured and efficient.
    Incentivized
    Read full review
    VerticalResponse
    • We were able to blast out promotions our company was having to customers which created an increase in business.
    • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
    • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
    Incentivized
    Read full review
    ScreenShots

    Varicent Screenshots

    Screenshot of Varicent providing clarity and transparency to sellers, helping them to find answers faster and have confidence in compensation plans.Screenshot of Tools for sellers that help them align strategic initiatives, and that help them understand which deals will help them win.Screenshot of Varicent ICM model compensation plans that display the financial impact of changes. Its ability to more accurately forecast commission payouts with “what-if” assumptions, users can budget more effectively for sales compensation costs, manage target total compensation for sales representatives and assess plan effectiveness.Screenshot of Shareable information sent to the right people to drive the right results.