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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    VerticalResponse

    Score10 out of 10
    N/AVerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

    $9

    per month

    WhatsApp Business

    Score9 out of 10
    N/AWhatsApp Business is a free to download app that was built FOR small business, allowing users to connect with customers easily by using tools to automate, sort and quickly respond to messages. For medium and large businesses, the WhatsApp Business API powers communication with customers all over the world, allowing them to connect with them on WhatsApp in a simple, secure, and reliable way.N/A
    Pricing
    VerticalResponseWhatsApp Business
    Editions & Modules
    Basic
    $11.00
    per month
    Pro
    $16.00
    per month
    Pro Plus
    $196.00
    per month
    WhatsApp Business
    Free
    Offerings
    Pricing Offerings
    VerticalResponseWhatsApp Business
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    VerticalResponseWhatsApp Business
    Considered Both Products
    VerticalResponse
    No answer on this topic
    Meta Platforms Inc
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    24 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    23 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    24 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    95%
    Lived up to sales and marketing promises
    21 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    21 Answers
    Features
    VerticalResponseWhatsApp Business
    Email & Online Marketing
    Comparison of Email & Online Marketing features of VerticalResponse and WhatsApp Business
    Feature
    VerticalResponse
    9.9
    8 Ratings
    21% above category average
    WhatsApp Business
    -
    Ratings
    WYSIWYG email editor10.07 Ratings00 Ratings
    Dynamic content10.05 Ratings00 Ratings
    Ability to test dynamic content10.04 Ratings00 Ratings
    Landing pages10.04 Ratings00 Ratings
    A/B testing10.05 Ratings00 Ratings
    Mobile optimization10.05 Ratings00 Ratings
    Email deliverability reporting10.08 Ratings00 Ratings
    List management10.08 Ratings00 Ratings
    Triggered drip sequences9.02 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of VerticalResponse and WhatsApp Business
    Feature
    VerticalResponse
    10.0
    9 Ratings
    27% above category average
    WhatsApp Business
    -
    Ratings
    Dashboards10.09 Ratings00 Ratings
    Standard reports10.09 Ratings00 Ratings
    Custom reports10.06 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of VerticalResponse and WhatsApp Business
    Feature
    VerticalResponse
    10.0
    1 Ratings
    20% above category average
    WhatsApp Business
    -
    Ratings
    URL Validation10.01 Ratings00 Ratings
    Link Tracking10.01 Ratings00 Ratings
    Image Validation10.01 Ratings00 Ratings
    Inbox Display10.01 Ratings00 Ratings
    Email Accessibility Tools10.01 Ratings00 Ratings
    Spelling and Grammar Check10.01 Ratings00 Ratings
    Spam Testing10.01 Ratings00 Ratings
    Email Previews10.01 Ratings00 Ratings
    Best Alternatives
    VerticalResponseWhatsApp Business
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Telegram
    Score8.8 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Telegram
    Score8.8 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Telegram
    Score8.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    VerticalResponseWhatsApp Business
    Likelihood to Recommend
    10.0
    (28 ratings)
    9.2
    (24 ratings)
    Likelihood to Renew
    8.6
    (19 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (5 ratings)
    8.5
    (5 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.0
    (4 ratings)
    8.3
    (4 ratings)
    Online Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    VerticalResponseWhatsApp Business
    Likelihood to Recommend
    VerticalResponse
    For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
    Incentivized
    Read full review
    Meta Platforms Inc
    By using WhatsApp Business, I can now respond to customers faster, keep them updated about new deals, and even send out surveys to understand their needs. The ability to send stickers and photos makes the app more interactive and engaging. It easily beats other social networks in terms of the quality and quantity of messages sent, which is a good thing for businesses.
    Read full review
    Pros
    VerticalResponse
    • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
    • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
    • The dashboard is functional and easy to find when you need with a quick search.
    Incentivized
    Read full review
    Meta Platforms Inc
    • Easy to use by registering a phone number as your personal WhatsApp number and attaching your company profile by opening and closing your image to your product.
    • Fast and accurate connection.
    • It allows you to split chat between business and personal as WhatsApp Business and Personal can be downloaded on the same smartphone by registering a different number.
    Read full review
    Cons
    VerticalResponse
    • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
    • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
    Read full review
    Meta Platforms Inc
    • UI/UX of WhatsApp has room for improvement. The goal should be to add more features for business interactions outside of the everyday messenger. (interface wise, not feature wise)
    • Multi-device use is added but it's still not as flexible and fast as other messengers like Telegram
    • File transfer is time consuming and troublesome. It also has limits.
    Incentivized
    Read full review
    Likelihood to Renew
    VerticalResponse
    Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
    Read full review
    Meta Platforms Inc
    No answers on this topic
    Usability
    VerticalResponse
    I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
    Incentivized
    Read full review
    Meta Platforms Inc
    Most reliable app for business and personal use. I rely on it with any hesitation. Its encrypted chatting system impresses me a lot. Easy file transfer is also appreciated. Maximum people use this app, so I can communicate with most people through this. It makes my life more comfortable.
    Read full review
    Reliability and Availability
    VerticalResponse
    Never had an issue with uptime
    Read full review
    Meta Platforms Inc
    No answers on this topic
    Performance
    VerticalResponse
    No issues
    Read full review
    Meta Platforms Inc
    No answers on this topic
    Support Rating
    VerticalResponse
    At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
    Incentivized
    Read full review
    Meta Platforms Inc
    There were some issues in the beginning when the app used to get hanged. We had emailed customer support, and we received a response promptly. There was an issue with the phone where some updates had to be downloaded. You can also complete a form online to contact customer support. The staff can speak many languages
    Incentivized
    Read full review
    Online Training
    VerticalResponse
    Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
    Read full review
    Meta Platforms Inc
    No answers on this topic
    Implementation Rating
    VerticalResponse
    Salesforce integration never worked right. We had to abandon.
    Read full review
    Meta Platforms Inc
    No answers on this topic
    Alternatives Considered
    VerticalResponse
    In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
    Incentivized
    Read full review
    Meta Platforms Inc
    In a business organisation communication is the main factor for the development. And WhatsApp Business is the most perfect software for it. The software is designed with full of perfect features for the better communication. It performs very effectively than other software. I am fully satisfied with the features of the software. A superb software to me.
    Incentivized
    Read full review
    Return on Investment
    VerticalResponse
    • We were able to blast out promotions our company was having to customers which created an increase in business.
    • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
    • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
    Incentivized
    Read full review
    Meta Platforms Inc
    • With WhatsApp Business help, productivity has risen while email and text messages continue to be used.
    • It’s helpful to adapt, have a positive business return, and use WhatsApp Business groups to manage communication with specific people.
    • Integrating the company and the improvement of its visibility allowed for better optimization of customer engagement.
    Incentivized
    Read full review
    ScreenShots