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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    VerticalResponse

    Score10 out of 10
    N/AVerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

    $9

    per month

    White Cup CRM

    Score3.7 out of 10
    N/AWhite Cup CRM (formerly Tour de Force) is a customer relationship management (CRM) software with features such as enterprise resource planning (ERP) integration, Microsoft Outlook integration and mobile access.N/A
    Pricing
    VerticalResponseWhite Cup CRM
    Editions & Modules
    Basic
    $11.00
    per month
    Pro
    $16.00
    per month
    Pro Plus
    $196.00
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    VerticalResponseWhite Cup CRM
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    VerticalResponseWhite Cup CRM
    Email & Online Marketing
    Comparison of Email & Online Marketing features of VerticalResponse and White Cup CRM
    Feature
    VerticalResponse
    9.9
    8 Ratings
    21% above category average
    White Cup CRM
    -
    Ratings
    WYSIWYG email editor10.07 Ratings00 Ratings
    Dynamic content10.05 Ratings00 Ratings
    Ability to test dynamic content10.04 Ratings00 Ratings
    Landing pages10.04 Ratings00 Ratings
    A/B testing10.05 Ratings00 Ratings
    Mobile optimization10.05 Ratings00 Ratings
    Email deliverability reporting10.08 Ratings00 Ratings
    List management10.08 Ratings00 Ratings
    Triggered drip sequences9.02 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of VerticalResponse and White Cup CRM
    Feature
    VerticalResponse
    10.0
    9 Ratings
    27% above category average
    White Cup CRM
    -
    Ratings
    Dashboards10.09 Ratings00 Ratings
    Standard reports10.09 Ratings00 Ratings
    Custom reports10.06 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of VerticalResponse and White Cup CRM
    Feature
    VerticalResponse
    10.0
    1 Ratings
    20% above category average
    White Cup CRM
    -
    Ratings
    URL Validation10.01 Ratings00 Ratings
    Link Tracking10.01 Ratings00 Ratings
    Image Validation10.01 Ratings00 Ratings
    Inbox Display10.01 Ratings00 Ratings
    Email Accessibility Tools10.01 Ratings00 Ratings
    Spelling and Grammar Check10.01 Ratings00 Ratings
    Spam Testing10.01 Ratings00 Ratings
    Email Previews10.01 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of VerticalResponse and White Cup CRM
    Feature
    VerticalResponse
    -
    Ratings
    White Cup CRM
    6.4
    1 Ratings
    20% below category average
    Customer data management / contact management00 Ratings10.01 Ratings
    Territory management00 Ratings10.01 Ratings
    Opportunity management00 Ratings10.01 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings1.01 Ratings
    Quote & order management00 Ratings5.01 Ratings
    Interaction tracking00 Ratings7.01 Ratings
    Channel / partner relationship management00 Ratings2.01 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of VerticalResponse and White Cup CRM
    Feature
    VerticalResponse
    -
    Ratings
    White Cup CRM
    5.5
    1 Ratings
    33% below category average
    Case management00 Ratings8.01 Ratings
    Help desk management00 Ratings3.01 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of VerticalResponse and White Cup CRM
    Feature
    VerticalResponse
    -
    Ratings
    White Cup CRM
    4.0
    1 Ratings
    64% below category average
    Lead management00 Ratings7.01 Ratings
    Email marketing00 Ratings1.01 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of VerticalResponse and White Cup CRM
    Feature
    VerticalResponse
    -
    Ratings
    White Cup CRM
    3.7
    1 Ratings
    70% below category average
    Task management00 Ratings1.01 Ratings
    Billing and invoicing management00 Ratings7.01 Ratings
    Reporting00 Ratings3.01 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of VerticalResponse and White Cup CRM
    Feature
    VerticalResponse
    -
    Ratings
    White Cup CRM
    8.0
    1 Ratings
    5% above category average
    Forecasting00 Ratings8.01 Ratings
    Pipeline visualization00 Ratings8.01 Ratings
    Customizable reports00 Ratings8.01 Ratings
    Customization
    Comparison of Customization features of VerticalResponse and White Cup CRM
    Feature
    VerticalResponse
    -
    Ratings
    White Cup CRM
    6.0
    1 Ratings
    24% below category average
    Custom fields00 Ratings6.01 Ratings
    API for custom integration00 Ratings6.01 Ratings
    Security
    Comparison of Security features of VerticalResponse and White Cup CRM
    Feature
    VerticalResponse
    -
    Ratings
    White Cup CRM
    9.5
    1 Ratings
    12% above category average
    Single sign-on capability00 Ratings10.01 Ratings
    Role-based user permissions00 Ratings9.01 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of VerticalResponse and White Cup CRM
    Feature
    VerticalResponse
    -
    Ratings
    White Cup CRM
    3.0
    1 Ratings
    86% below category average
    Marketing automation00 Ratings3.01 Ratings
    Platform
    Comparison of Platform features of VerticalResponse and White Cup CRM
    Feature
    VerticalResponse
    -
    Ratings
    White Cup CRM
    8.0
    1 Ratings
    5% above category average
    Mobile access00 Ratings8.01 Ratings
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    VerticalResponseWhite Cup CRM
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    Score10 out of 10
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    Score10 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    VerticalResponseWhite Cup CRM
    Likelihood to Recommend
    10.0
    (28 ratings)
    7.0
    (1 ratings)
    Likelihood to Renew
    8.6
    (19 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (5 ratings)
    -
    (0 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.0
    (4 ratings)
    -
    (0 ratings)
    Online Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    VerticalResponseWhite Cup CRM
    Likelihood to Recommend
    VerticalResponse
    For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
    Incentivized
    Read full review
    White Cup
    Tour de Force can be very useful if you have someone on staff to configure and set it up. It needs constant upkeep with changes in what's needed, and constant updates. This would not be good for small businesses that do not have a sales teem. They charge heavily for tech support.
    Incentivized
    Read full review
    Pros
    VerticalResponse
    • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
    • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
    • The dashboard is functional and easy to find when you need with a quick search.
    Incentivized
    Read full review
    White Cup
    • We can quickly see Customers sales for the week, month, year, and past years.
    • We can get deep into the data of a customers sales history and what they are or aren't buying.
    Incentivized
    Read full review
    Cons
    VerticalResponse
    • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
    • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
    Read full review
    White Cup
    • There's too much data, and sales people have trouble finding what they need.
    • It can be hard for IT or sales manager to manage all the data in an informational way.
    Incentivized
    Read full review
    Likelihood to Renew
    VerticalResponse
    Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
    Read full review
    White Cup
    No answers on this topic
    Usability
    VerticalResponse
    I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
    Incentivized
    Read full review
    White Cup
    No answers on this topic
    Reliability and Availability
    VerticalResponse
    Never had an issue with uptime
    Read full review
    White Cup
    No answers on this topic
    Performance
    VerticalResponse
    No issues
    Read full review
    White Cup
    No answers on this topic
    Support Rating
    VerticalResponse
    At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
    Incentivized
    Read full review
    White Cup
    No answers on this topic
    Online Training
    VerticalResponse
    Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
    Read full review
    White Cup
    No answers on this topic
    Implementation Rating
    VerticalResponse
    Salesforce integration never worked right. We had to abandon.
    Read full review
    White Cup
    No answers on this topic
    Alternatives Considered
    VerticalResponse
    In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
    Incentivized
    Read full review
    White Cup
    Tour de Force was less expensive than Sales Force, and has more abilities that Epicor CRM.
    Incentivized
    Read full review
    Return on Investment
    VerticalResponse
    • We were able to blast out promotions our company was having to customers which created an increase in business.
    • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
    • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
    Incentivized
    Read full review
    White Cup
    • Better customer visibility.
    • We have better customer rating for finding top and bottom customers based on orders.
    Incentivized
    Read full review
    ScreenShots