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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    VerticalResponse

    Score10 out of 10
    N/AVerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

    $9

    per month

    Xink

    Score10 out of 10
    N/AXink is an email signature application from the Danish company of the same name with an office in Atlanta, Georgia.N/A
    Pricing
    VerticalResponseXink
    Editions & Modules
    Basic
    $11.00
    per month
    Pro
    $16.00
    per month
    Pro Plus
    $196.00
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    VerticalResponseXink
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    VerticalResponseXink
    Email & Online Marketing
    Comparison of Email & Online Marketing features of VerticalResponse and Xink
    Feature
    VerticalResponse
    9.9
    8 Ratings
    21% above category average
    Xink
    -
    Ratings
    WYSIWYG email editor10.07 Ratings00 Ratings
    Dynamic content10.05 Ratings00 Ratings
    Ability to test dynamic content10.04 Ratings00 Ratings
    Landing pages10.04 Ratings00 Ratings
    A/B testing10.05 Ratings00 Ratings
    Mobile optimization10.05 Ratings00 Ratings
    Email deliverability reporting10.08 Ratings00 Ratings
    List management10.08 Ratings00 Ratings
    Triggered drip sequences9.02 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of VerticalResponse and Xink
    Feature
    VerticalResponse
    10.0
    9 Ratings
    27% above category average
    Xink
    -
    Ratings
    Dashboards10.09 Ratings00 Ratings
    Standard reports10.09 Ratings00 Ratings
    Custom reports10.06 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of VerticalResponse and Xink
    Feature
    VerticalResponse
    10.0
    1 Ratings
    20% above category average
    Xink
    -
    Ratings
    URL Validation10.01 Ratings00 Ratings
    Link Tracking10.01 Ratings00 Ratings
    Image Validation10.01 Ratings00 Ratings
    Inbox Display10.01 Ratings00 Ratings
    Email Accessibility Tools10.01 Ratings00 Ratings
    Spelling and Grammar Check10.01 Ratings00 Ratings
    Spam Testing10.01 Ratings00 Ratings
    Email Previews10.01 Ratings00 Ratings
    Best Alternatives
    VerticalResponseXink
    Small Businesses
    Mad Mimi
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    No answers on this topic
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    VerticalResponseXink
    Likelihood to Recommend
    10.0
    (28 ratings)
    10.0
    (1 ratings)
    Likelihood to Renew
    8.6
    (19 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (5 ratings)
    -
    (0 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.0
    (4 ratings)
    9.0
    (1 ratings)
    Online Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    VerticalResponseXink
    Likelihood to Recommend
    VerticalResponse
    For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
    Incentivized
    Read full review
    Xink
    We use Xink for every client that has a team and wants to remain "on brand" with any email correspondence regardless with whatever device they are sending from, be it phone, tablet, laptop or desktop. We setup all our Xink instances so that it is "fully server side" which means the email signature is injected while in transit and appear correctly at the recipients end. It does get some getting used to when composing emails and there is no signature but a few tests create the confidence needed.
    Incentivized
    Read full review
    Pros
    VerticalResponse
    • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
    • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
    • The dashboard is functional and easy to find when you need with a quick search.
    Incentivized
    Read full review
    Xink
    • Centralised email signature platform.
    • Email signature banner marketing tool.
    Incentivized
    Read full review
    Cons
    VerticalResponse
    • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
    • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
    Read full review
    Xink
    • Email signature creator is a little cumbersome when working with tablets.
    Incentivized
    Read full review
    Likelihood to Renew
    VerticalResponse
    Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
    Read full review
    Xink
    No answers on this topic
    Usability
    VerticalResponse
    I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
    Incentivized
    Read full review
    Xink
    No answers on this topic
    Reliability and Availability
    VerticalResponse
    Never had an issue with uptime
    Read full review
    Xink
    No answers on this topic
    Performance
    VerticalResponse
    No issues
    Read full review
    Xink
    No answers on this topic
    Support Rating
    VerticalResponse
    At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
    Incentivized
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    Xink
    Their primary method of support was via chat which is quite responsive and generally online. If it is outside their support time, support tickets are responded to within 24hrs. I also found the support docs helpful and relevant. They would have received a 10 if it wasn't for when we had a support query and it took a couple of different agents before the solution was found in an existing support doc. Would have though that all their agents would know their knowledge base a lot better.
    Incentivized
    Read full review
    Online Training
    VerticalResponse
    Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
    Read full review
    Xink
    No answers on this topic
    Implementation Rating
    VerticalResponse
    Salesforce integration never worked right. We had to abandon.
    Read full review
    Xink
    No answers on this topic
    Alternatives Considered
    VerticalResponse
    In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
    Incentivized
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    Xink
    We used to use Simprex, and evaluated quite a few other email signature platforms such as Rocketseed/Parrot Digital and Exclaimer. We found Xink simply worked! First time and every time. It was also very cost effective and as a re-seller being able to view all out clients in a single pane of glass was also very convenient.
    Incentivized
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    Return on Investment
    VerticalResponse
    • We were able to blast out promotions our company was having to customers which created an increase in business.
    • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
    • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
    Incentivized
    Read full review
    Xink
    • Pricing is very fair and enables it to be added to every mailbox without question.
    • We are a reseller and also have the ability to view and administer all our clients/tenants under a single pane of glass which is very convenient.
    Incentivized
    Read full review
    ScreenShots