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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    VWO

    Score8.2 out of 10
    N/AVWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion…

    $49

    per month

    Whatfix

    Score10 out of 10
    N/AWhatfix is the AI-native Digital Adoption Platform built for the modern enterprise. The platform unifies pre-production simulation training, in-workflow guidance and support, and adoption analytics for continuous optimization.N/A
    Pricing
    VWOWhatfix
    Editions & Modules
    Subscription
    $99.00
    per month
    TESTING
    Get a Demo
    The classic VWO A/B testing solution
    CONVERSION OPTIMIZATION
    Get a Demo
    The all-in-one platform for all your optimization needs
    ENTERPRISE
    Get a Demo
    Customized solution with advanced AB testing and conversion optimization capabilities
    No answers on this topic
    Offerings
    Pricing Offerings
    VWOWhatfix
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—All Pricing models are customized and tailor-made according to the customer's requirement.
    More Pricing Information
    Features
    VWOWhatfix
    Testing and Experimentation
    Comparison of Testing and Experimentation features of VWO and Whatfix
    Feature
    VWO
    7.5
    11 Ratings
    11% below category average
    Whatfix
    -
    Ratings
    a/b experiment testing8.21 Ratings00 Ratings
    Split URL testing9.11 Ratings00 Ratings
    Multivariate testing8.011 Ratings00 Ratings
    Multi-page/funnel testing6.41 Ratings00 Ratings
    Cross-browser testing8.21 Ratings00 Ratings
    Test significance7.31 Ratings00 Ratings
    Visual / WYSIWYG editor7.31 Ratings00 Ratings
    Advanced code editor9.11 Ratings00 Ratings
    Visitor recordings6.41 Ratings00 Ratings
    Preview mode6.41 Ratings00 Ratings
    Test duration calculator6.41 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of VWO and Whatfix
    Feature
    VWO
    8.2
    1 Ratings
    7% below category average
    Whatfix
    -
    Ratings
    Standard visitor segmentation9.11 Ratings00 Ratings
    Behavioral visitor segmentation7.31 Ratings00 Ratings
    Traffic allocation control9.11 Ratings00 Ratings
    Website personalization7.31 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of VWO and Whatfix
    Feature
    VWO
    7.0
    1 Ratings
    21% below category average
    Whatfix
    -
    Ratings
    Heatmap tool6.41 Ratings00 Ratings
    Click analytics6.41 Ratings00 Ratings
    Scroll maps6.41 Ratings00 Ratings
    Conversion tracking8.21 Ratings00 Ratings
    Goal tracking8.21 Ratings00 Ratings
    Test reporting7.31 Ratings00 Ratings
    Results segmentation5.51 Ratings00 Ratings
    Experiments results dashboard8.21 Ratings00 Ratings
    Best Alternatives
    VWOWhatfix
    Small Businesses
    Google Optimize
    Score6.7 out of 10
    Pendo.io
    Score8.5 out of 10
    Medium-sized Companies
    AB Tasty
    Score8.6 out of 10
    Appcues
    Score7.7 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    WalkMe
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    VWOWhatfix
    Likelihood to Recommend
    7.7
    (108 ratings)
    8.2
    (30 ratings)
    Likelihood to Renew
    8.7
    (20 ratings)
    7.3
    (4 ratings)
    Usability
    8.7
    (5 ratings)
    8.4
    (11 ratings)
    Availability
    9.1
    (3 ratings)
    9.1
    (1 ratings)
    Performance
    8.2
    (1 ratings)
    7.3
    (1 ratings)
    Support Rating
    9.1
    (4 ratings)
    9.1
    (8 ratings)
    Online Training
    6.4
    (1 ratings)
    9.1
    (2 ratings)
    Implementation Rating
    9.1
    (3 ratings)
    9.1
    (3 ratings)
    Configurability
    8.2
    (1 ratings)
    8.2
    (2 ratings)
    Ease of integration
    3.6
    (1 ratings)
    8.2
    (1 ratings)
    Product Scalability
    8.2
    (1 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    8.2
    (1 ratings)
    8.2
    (1 ratings)
    User Testimonials
    VWOWhatfix
    Likelihood to Recommend
    Wingify Pvt Ltd
    It works better for either small or big companies because small companies can start with the free plan which is very decent and has everything they need. Also for big companies who get the best paid plans they get a lot of premium functionalities, the insight module, outstanding reports. But for medium size companies who can only afford the basic paid plan, it may not be the best tool as it is very limited. For example, they cannot analize a/b tests for new and ruturning visitors, neither based on the users device category.
    Incentivized
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    Whatfix
    Currently, we are only using Whatfix with Salesforce but are in the process of implementing on other systems. It is an excellent tool to organize and provide in-app access to training materials already created. It excels at providing guidance about tasks users don't complete often and, therefore, forget what they were trained about the process. The only sort of system it might not work well is one that provides its own robust in-app assistance. More than one type of tip icon being displayed, for instance, could be confusing.
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    Pros
    Wingify Pvt Ltd
    • VWO is pretty easy to implement on websites and doesn't require a heavy technology lift
    • The VWO interface is pretty intuitive and let's non-technical users make variants for testing
    • The VWO reporting dashboard is excellent for determining statistical significance and understanding whether differences in conversion rates are meaningful or not
    Incentivized
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    Whatfix
    • Whatfix is a vendor that listens to their client, understands their business challenges, and works with them to achieve their goals.
    • Feature enhancements are released every quarter, often with significant functionality improvements.
    • The support and engineering teams are outstanding - responsive, helpful and nothing is ever too much trouble. Literally, second-to-none!
    Read full review
    Cons
    Wingify Pvt Ltd
    • The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
    Incentivized
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    Whatfix
    • The possibility to select content/widgets at the time for "push to production" (some we would like to p2p for one single content, that is not possible at the moment).
    • I wish the filters in the dashboard would stay when you choose a content, currently you have to filter again and again.
    • In the analytics area, I would like the system to remember this for a certain time window after selecting the start date.
    Read full review
    Likelihood to Renew
    Wingify Pvt Ltd
    It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
    Read full review
    Whatfix
    [We feel like] even though Whatfix has its flaws, we are impressed by the speed of development [and] their openness about their future improvements, [but] most important their proactive customer service and customer success team. Whatfix acts more like a partner than a supplier of a 3rd party tool, and we welcome that experience.
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    Usability
    Wingify Pvt Ltd
    I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
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    Whatfix
    While they've made a lot of improvements in the last year, there are still challenges with walkthroughs and how beacons can be created. They are aware of these limitations and are actively soliciting customer feedback to help them remedy these shortcomings.
    Incentivized
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    Reliability and Availability
    Wingify Pvt Ltd
    I have not experienced an application error or unplanned outage with VWO.
    Incentivized
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    Whatfix
    No answers on this topic
    Performance
    Wingify Pvt Ltd
    VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.
    Incentivized
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    Whatfix
    Sometimes there is a delay to showcase all whatfix elements
    Read full review
    Support Rating
    Wingify Pvt Ltd
    While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
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    Whatfix
    Whatfix is THE best vendor I've ever worked with when it comes to supporting their customers. The support team is friendly, helpful and always willing to listen to your suggestions and ideas. This also applies to the Engineering team who I've spent several hours on calls with debugging a few of the more challenging scenarios we have in place. Nothing is ever too much trouble for Whatfix and they are truly best-in-class when it comes to their support model.
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    Online Training
    Wingify Pvt Ltd
    Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.
    Incentivized
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    Whatfix
    While helpful, the feedback from our employee was, that [they felt] the training was very high-level - sometimes confusing. It would be great to have some kind of sandbox environment for new users to train certain scenarios.
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    Implementation Rating
    Wingify Pvt Ltd
    Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.
    Incentivized
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    Whatfix
    Although Whatfix make the process relatively straightforward (they will provide Group Policy Scripts to install a Google Chrome extension specific to your organisation) its important to ensure your network deployment teams (if you have more than one) understand their role and what they need to do to test deployment once they undertaken the work.
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    Alternatives Considered
    Wingify Pvt Ltd
    There are significant differences in each platform when it comes to Optimizely and vwo. From a functionality and performance perspective they each have their pros and cons. It is important to go through the feature sets of each and ensure the solution you select will work specifically with your business objectives and conversion rate optimization goals
    Incentivized
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    Whatfix
    There is no comparison - Whatfix is the clear winner with us from the very beginning. As Whatfix continues to grow and innovate their product, engage with it's customers on a level beyond any I have every seen. They work as Partners with us, their teams from bottom to top are incredible - Customer Service, Collaboration Teams, Innovation, Sales, Success Mangers and everyone I missed are incredible. One team in particular I want to call out for there outstanding service, care and innovation to help us launch one of our systems is the Professional Services Team. Ganish, Joel, and everyone else who has been on our calls and worked behind the scenes to hit our incredible tight deadline in August - KUDOs for a job well done, You ROCK, THANK YOU words cannot describe how great you guys have been with us on this project, but on all of them. Whatfix's team definitely understands, the customer is first, they align with our values and we will continue to grow with them
    Incentivized
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    Scalability
    Wingify Pvt Ltd
    The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.
    Incentivized
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    Whatfix
    No answers on this topic
    Return on Investment
    Wingify Pvt Ltd
    • The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients
    • The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so
    Incentivized
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    Whatfix
    • Reduced Training Costs: By cutting traditional training time by 40%, Whatfix has saved significant resources while increasing learning efficiency.
    • Improved User Productivity: Faster onboarding and fewer errors have led to a 25% improvement in user performance metrics, directly contributing to operational efficiency.
    • Decreased Support Requests: Self-service guidance has reduced support tickets by 30%, freeing up teams to focus on strategic initiatives and cutting support costs.
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    ScreenShots

    VWO Screenshots

    Product screenshotProduct screenshot

    Whatfix Screenshots

    Screenshot of the analytics of the Whatfix Digital Adoption Platform, that help determine what’s working (and what’s not) so  adjustments can be made to DAP content as necessaryScreenshot of Whatfix's Analytics. This produces reports on flow usage, queries served, drop-offs, and other engagement metricsScreenshot of Beacon - Used to create alerts to guide users to changes and new featuresScreenshot of Data validation - Tells users in real-time if the data they entered is accurate, based on pre-established criteriaScreenshot of In-app guidance - Step-by-step guided walkthroughs to take the user through every step of a taskScreenshot of Self-Help - Self-service support contextualized based on user role and location in the application