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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    WordPress

    Score8.7 out of 10
    N/AWordpress is an open-source publishing platform popular with bloggers, and a content management system, known for its simplicity and modifiability. Websites may host their own blogging communities, controlling and moderating content from a single dashboard.

    $3

    per month 6 GB storage

    X Ads

    Score4.9 out of 10
    N/AFormerly Twitter Ads, X Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.N/A
    Pricing
    WordPressX Ads
    Editions & Modules
    Personal
    $4
    per month 6 GB storage
    Premium
    $8
    per month 13 GB storage
    Business
    $25
    per month 50 GB storage
    Commerce
    $45
    per month 50 GB storage
    Enterprise
    Contact for pricing
    No answers on this topic
    Offerings
    Pricing Offerings
    WordPressX Ads
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPricing for Business and Commerce plans vary on number of GB.—
    More Pricing Information
    Community Pulse
    WordPressX Ads
    Considered Both Products
    Automattic
    Chose WordPress
    I use a lot of business software.
    Some I use for a short while. Some I never stop using.
    WordPress has been part of my business life for 15 years and has never disappointed me. It has always improved and I never felt the "upgrade" were a downgrade... this is one of the few …
    Incentivized
    Chose WordPress
    We've only used WordPress--haven't needed to evaluate another platform.
    Incentivized
    SpaceX
    Chose X Ads
    Facebook Ads are very similar; however, Twitter Ads was selected for our business based on campaign goals. At the time, we assessed the behaviors and demographics of Twitter and how we could leverage that to benefit our business through a targeted campaign. Each platform has …
    Incentivized
    Key User Insights
    Would buy again
    95%
    Would buy again
    108 Answers
    75%
    Would buy again
    6 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    109 Answers
    83%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    109 Answers
    75%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    95 Answers
    86%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    95%
    Implementation went as expected
    100 Answers
    86%
    Implementation went as expected
    6 Answers
    Features
    WordPressX Ads
    Security
    Comparison of Security features of WordPress and X Ads
    Feature
    WordPress
    8.1
    159 Ratings
    2% below category average
    X Ads
    -
    Ratings
    Role-based user permissions8.1159 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of WordPress and X Ads
    Feature
    WordPress
    7.9
    134 Ratings
    1% above category average
    X Ads
    -
    Ratings
    API7.9124 Ratings00 Ratings
    Internationalization / multi-language7.8103 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of WordPress and X Ads
    Feature
    WordPress
    8.1
    166 Ratings
    3% above category average
    X Ads
    -
    Ratings
    WYSIWYG editor7.8151 Ratings00 Ratings
    Code quality / cleanliness7.3152 Ratings00 Ratings
    Admin section8.3164 Ratings00 Ratings
    Page templates8.7160 Ratings00 Ratings
    Library of website themes8.7162 Ratings00 Ratings
    Mobile optimization / responsive design8.5161 Ratings00 Ratings
    Publishing workflow8.1154 Ratings00 Ratings
    Form generator7.1131 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of WordPress and X Ads
    Feature
    WordPress
    8.2
    164 Ratings
    9% above category average
    X Ads
    -
    Ratings
    Content taxonomy8.1142 Ratings00 Ratings
    SEO support7.9148 Ratings00 Ratings
    Bulk management7.5125 Ratings00 Ratings
    Availability / breadth of extensions9.2152 Ratings00 Ratings
    Community / comment management8.2152 Ratings00 Ratings
    Best Alternatives
    WordPressX Ads
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    LinkedIn Marketing Solutions
    Score8.5 out of 10
    Medium-sized Companies
    Square Online
    Score7.7 out of 10
    LinkedIn Marketing Solutions
    Score8.5 out of 10
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    LinkedIn Marketing Solutions
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    WordPressX Ads
    Likelihood to Recommend
    8.6
    (203 ratings)
    1.0
    (37 ratings)
    Likelihood to Renew
    3.7
    (38 ratings)
    6.0
    (1 ratings)
    Usability
    8.1
    (50 ratings)
    1.0
    (2 ratings)
    Availability
    9.5
    (3 ratings)
    -
    (0 ratings)
    Performance
    8.6
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (11 ratings)
    -
    (0 ratings)
    In-Person Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    10.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (10 ratings)
    -
    (0 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    8.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    WordPressX Ads
    Likelihood to Recommend
    Automattic
    Wordpress is a great solution for a website of nearly any type. It may not be as suitable if a fully custom solution or app is needed, and it does have some limitations when it comes to connecting it to external products (especially if the product doesn't have any support from a native system), and it does require a lot of testing. Multiple plugins in one install are common but also increase the risk of conflicts, and when those do occur, it can be exceptionally time-consuming and tedious to identify what is causing the issue. As third parties create many plugins, you're also at risk with each potential security breach, which needs to be kept in mind. I would be cautious to use WordPress to store any sort of sensitive PPI. That said, it's a wonderful, easily customizable solution for many, many different types of websites and can allow even inexperienced client users with low-tech knowledge to update basics.
    Incentivized
    Read full review
    SpaceX
    I highly recommend Twitter Ads for users looking to establish a strong online presence on the platform and the digital sphere. While a little on the expensive side, the payoff, in the long run, is quite remarkable especially that Twitter Ads will show your content to all the followers gained (while other platforms such as Facebook and Instagram, use algorithms that might place your daily content lower or won't even show them to your fans)..
    Incentivized
    Read full review
    Pros
    Automattic
    • Easy to use User Interface
    • Coding / Plugin Implementation is awesome
    • There's always a solution available for the platform
    • Security is easy to use and robust
    • Implementation with 3rd party platforms, such as Google's variety of tools
    • Can download and host on your own server or use their hosted servers
    Incentivized
    Read full review
    SpaceX
    • Twitter Ads, just like every form of internet ads, enable us to target users based on their geographical location. This has been very vital for occasions when we are trying to raise awareness about new products specifically tailored for customers and clients from a particular location.
    • Twitter Ads is significantly more cost effective than traditional adverts we run on mainstream TV stations and newspapers, especially since most of our campaigns majorly target the younger generation. Of this group, we are aware that the younger generation in South Africa spend more time on the internet than they ever do sitting behind their TV set or even reading newspapers.
    • Twitter Ads makes it possible to engage live with Twitter users as they view our ad campaigns. This allows us to clarify information , respond to questions and even qualify leads while our campaign is running. This obviously is not possible with traditional mediums of advertisement.
    Incentivized
    Read full review
    Cons
    Automattic
    • WordPress breaks often so you need to have someone who understands how to troubleshoot, which can take time and money.
    • Some plugins are easier to customize than others, for example, some don't require any coding knowledge while others do. This can limit your project if you are not a coder.
    • WordPress can be easily hacked, so you also need someone who can ensure your sites are secure.
    Incentivized
    Read full review
    SpaceX
    • Limitation of characters to only 140.
    • While the targeting of Twitter is relevant most of the time, it is not always right and there are some ads that are completely unrelated to the search terms entered.
    • Not as many users as Facebook.
    Incentivized
    Read full review
    Likelihood to Renew
    Automattic
    The complications we have and the lack of support. Every plugin has a differente team of support in charge and make one plugin work with the other one always affects the website performance. It's a thousand times better to have only one provider with all functionalities included unless you are an expert web developer or have a team dedicated to it
    Incentivized
    Read full review
    SpaceX
    Twitter ads are not the best way for people to promote things because they do not pop out enough on people's feeds.
    Read full review
    Usability
    Automattic
    Extremely easy to use and train users. It took very little time to get everyone trained and onboarded to start using WordPress. Anytime we had any issues, we were able to find an article or video to help out or we were able to contact support. The menu options are well laid out so it is easy to find what you are looking for.
    Incentivized
    Read full review
    SpaceX
    Just not for my company and me. Bad environment with too many bots and AI things going on. It isn't worth my while to pay to do anything on this site. I will continue to post for free for the exposure. I hope the company sells and gets better. Need to verify people are real.
    Incentivized
    Read full review
    Reliability and Availability
    Automattic
    Anyone can visit WordPress.org and download a fully functional copy of WordPress free of charge. Additionally, WordPress is offered to users as open-source software, which means that anyone can customize the code to create new applications and make these available to other WordPress users.
    Read full review
    SpaceX
    No answers on this topic
    Performance
    Automattic
    Mostly, any performance issues have to do with using too many plugins and these can sometimes slow down the overall performance of your site. It is very tempting to start adding lots of plugins to your WordPress site, however, as there are thousands of great plugins to choose from and so many of them help you do amazing things on your site. If you begin to notice performance issues with your WordPress site (e.g. pages being slow to load), there are ways to optimize the performance of your site, but this requires learning the process. WordPress users can learn how to optimize their WordPress sites by downloading the WPTrainMe WordPress training plugin (WPTrainMe.com) and going through the detailed step-by-step WordPress optimization tutorials.
    Read full review
    SpaceX
    No answers on this topic
    Support Rating
    Automattic
    I give this rating, which I believe to be a great rating for a community based support system that's surrounding it. Most platforms and products have their own, and as WordPress does have their own team that help here and there, a lot of it's handled by community involvement with dedicated users who are experts with the system who love to help people.
    Read full review
    SpaceX
    No answers on this topic
    In-Person Training
    Automattic
    Varies by the person providing training. High marks as it's incredibly easy to find experienced individuals in your community to provide training on any aspect of WordPress from content marketing, SEO, plugin development, theme design, etc. Less than 10 though as the training is community based and expectations for a session you find may fall short.
    Read full review
    SpaceX
    No answers on this topic
    Online Training
    Automattic
    It is very easy to find online resources to learn how to do just about anything with WordPress.
    Read full review
    SpaceX
    No answers on this topic
    Implementation Rating
    Automattic
    WordPress is not a great solution if you have: 1) A larger site with performance / availability requirements. 2) Multiple types of content you want to share - each with its own underlying data structure. 3) Multiple sites you need to manage. For very small sites where these needs are not paramount, WordPress is a decent solution
    Read full review
    SpaceX
    No answers on this topic
    Alternatives Considered
    Automattic
    WordPress isn't as pretty or easy to use as certain competitors like Jimdo, Squarespace or HubSpot, but it makes up for it with its affordability, familiarity and the ability to find quality outside help easily. The same can't be said for certain competitors, as you might need to find an expert and it could get costly.
    Incentivized
    Read full review
    SpaceX
    Facebook Ads, Adwords, Snapchat, LinkedIn, Instagram, Youtube all have ad channels you can use to advertise your product. Some are even tied together. Twitter occupies a part of the market which can be difficult to get right. Mostly, we select other channels for better targeting, cheaper leads, and a better fit for the campaigns we were trying to run. However, there are scenarios in which using Twitter Ads can get you big wins.
    Incentivized
    Read full review
    Scalability
    Automattic
    WordPress is completely scalable. You can get started immediately with a very simple "out-of-the box" WordPress installation and then add whatever functionality you need as and when you need it, and continue expanding. Often we will create various WordPress sites on the same domain to handle different aspects of our strategy (e.g. one site for the sales pages, product information and/or a marketing blog, another for delivering products securely through a private membership site, and another for running an affiliate program or other application), and then ties all of these sites together using a common theme and links on each of the site's menus. Additionally, WordPress offers a multisite function that allows organizations and institutions to manage networks of sites managed by separate individual site owners, but centrally administered by the parent organization. You can also expand WordPress into a social networking or community site, forums, etc. The same scalability applies to web design. You can start with a simple design and then scale things up to display sites with amazing visual features, including animations and video effects, sliding images and animated product image galleries, elements that appear and fade from visitor browsers, etc. The scaling possibilities of WordPress are truly endless.
    Read full review
    SpaceX
    No answers on this topic
    Return on Investment
    Automattic
    • Allowed us to being all websites under a single umbrella, saving costs on similar products.
    • It's increased our website turn time and made us faster and more efficient at launching websites.
    • Edits and tweaks happen much faster as we have a customized environment.
    Incentivized
    Read full review
    SpaceX
    • One Positive Impact has been that having ads running has increased the number of followers we have on Twitter.
    • Another positive impact is that due to having more followers, we now have more visits to our site.
    • A mixed impact would be that positively, since we have Adwords implemented as well, we can track back the source of our website traffic to being from a social source like Twitter. The negative of it is that Twitter ads does not have the tracking capability and we still need Google Adwords to do so.
    Incentivized
    Read full review
    ScreenShots