Contest Management Software
Cool Tabs is a social media marketing platform that is designed to help users increase their online audience and get qualified leads by creating simple interactive content for apps, social networks, microsites, mobile devices and websites. Users have more than twenty different types…
Submittable offers tools to launch, measure, and grow social impact programs, locally and globally. From grants and scholarships to awards and CSR programs, Submittable partners with users to make a difference. The vendor states Submittable has supported over 95,000 social impact…
Wishpond's marketing automation platform is designed to make it easy to generate, manage and nurture leads. Business users can automatically score and segment leads into lists based on activity and personal details. They can also send personalized emails after interest is shown in…
Votigo is a social media marketing and promotions platform allowing business of all sizes to acquire, engage, and manage their customers across social, mobile, and the web. Customers include Starwood Hotels & Resorts Worldwide, Sony Online Entertainment, Kaiser-Permanente, NCM Fathom…
Easypromos is an “All-in-one” platform to create and manage promotions, contests, giveaways, and interactive games. According to the vendor, the platform is designed to help brands achieve their marketing objectives. Easypromos offers 2 solutions: 1. SOCIAL MEDIA GIVEAWAYS: A complete…
Fastory (formerly KontestApp) enables users to create marketing games and capture lead data to meet their business objectives. According to the vendor this solution provides marketers with a platform that makes it easy to create promotional games that integrate with social media.…
Zealous was built to streamline the process of collecting, reviewing and selecting candidates online. The vendor states their platform has been used to simplify awards, competitions, residencies, exhibitions, grants, public commissions and creative jobs. Created specifically for…
What is Contest Management Software
Contest management software is used by businesses to market sweepstakes and competitions that offer rewards and benefits. These products are mainly used by marketing teams for promotional purposes. They allow businesses to engage with existing and potential customers, which helps build a stronger connection with them. Additionally, creating a competition can help reach a wider audience and attract people who hadn’t heard of your business or product before. News of your competition or sweepstakes can spread online or by word of mouth and bring in new participants. This helps increase overall brand awareness.
Being able to host competitions through your platform is also a useful tool in that it allows you to capture and store customer data. Participants will likely answer a variety of questions including if they’ve ever shopped or heard of your business before. This data can be used to inform marketing and promotion strategies for your product or service. Contest management platforms are typically user-friendly for marketing and IT end-users alike.
Many of the products, such as Award Force and OpenWater, offer sweepstakes, contests, raffles, and award programs. They are user-friendly for both the business and those participating which allows for high levels of interaction and retention. They also do most of the work when it comes to the distribution of contests through different outlets and devices which is incredibly time-saving for the business.
Contest Management Software Features:
Most contest management software will offer the following features:
Entry Fee Processing
Additionally, the types of customer interaction contests offered by most vendors include:
Video Upload contests
Contest Management Software Comparison:
Before investing in a contest management platform, consider the following factors:
Ease of Use. It's important to have a contest management software program that's easy to use and understand. This applies to both the business using the software and the customers entering the competition. If the platform is too confusing, this may sway individuals away from using it again, which could result in lost potential customers. Be sure the software is easy to use and understand.
Social Media Integration. Today’s digital age is dominated by social media. This means there’s a strong chance the general public will learn about your competition on social media platforms such as Facebook, Twitter, and Instagram. Therefore, the contest management software you choose must be compatible with different types of social media platforms.
Contest management software products offer a variety of different pricing ranges and options. Some vendors, such as ShortStack and Wishpond, offer free versions. They will have certain limitations such as the number of leads generated from contests.
If you’re looking to pay a little more to access advanced features, prices range between $34 to $500 per month. Most, if not all, vendors will offer a free trial version which is highly recommended to try before purchasing.