Act-On is Awesome.
June 21, 2014
Act-On is Awesome.
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Core offering, we don't utilize their inbound module at this time.
Overall Satisfaction with Act-On
Act-On is used mainly by our marketing department to segment our marketing lists by industry and to automate the email communications we have with those lists. We were trying to run multi-level marketing campaigns by hand before we started using Act-On, eventually keeping track of it all in Excel made us want to cry. Our main objective was to automate list segmentation and lead nurturing.
- List Segmentation. We can slice and dice lists in any way we please, add them to automated marketing programs, and track prospect engagement easily.
- Lead Nurturing. Getting the automated programs set up takes a bit of time upfront but once they are in place they run on their own essentially.
- Website Tracking. It's always nice to know who is on our website and what they are looking at.
- Exporting Reports. The reporting is beautiful within the system, but when I export it's a bit harder to work with.
- Social Media. There's room for improvement on engagement here. It's fine for distribution but it's less social feeling than the networks themselves. I don't know is anyone does social media correctly yet.
- Increased employee efficiency, we no longer waste time in Excel.
- Increased visibility into prospect activity and readiness to buy.
- More time to focus on marketing strategy and content creation which is the core of keeping Act-On successful for us.
- HubSpot,Eloqua,Marketo,Infusionsoft
We are a small business, Eloqua and Marketo were overkill for us. Infusionsoft was great we just felt like Act-On was a better fit for us. HubSpot is magical, I respect them as a company and they have a great product. It came down to monthly pricing, no contract, not needing inbound functionality yet and a cheaper overall cost.