Oustanding support. Our Trusted Partner for Online Marketing Success
June 27, 2016
Oustanding support. Our Trusted Partner for Online Marketing Success
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Act-On
Act-On is being used by the marketing department in our company. It is being used to organize our content and our e-communications to our marketing research audiences. The system is useful for high-quality, segmented communication. We deploy the automation solutions for webinars and event registrations and engagement with our online content and for general automated communication by our team of users.
- Customer service. Act-on is the leader in client support for training, basic tips and trouble shooting to planning our Act-On strategy. The Act-On team is flexible, friendly, engaged and collaborative.
- Act-On does not over-complicate its offering. It is visually appealing and intuitive. Some platforms are just too complicated to keep on top of. We are a small team with a busy marketing schedule. We do not depend a great deal on online lead generation for our growth, however Act-On is still a good fit for us.
- Trust. No surprises once we had signed our agreement. In fact, our expectations were exceeded.
- Value - price for service.
- Being able to attach images to social posts
- More contemporary templates
- Quality of communication
- Understanding of who is engaging with our communications
- Better guidance around comms optimized for SEO and engagement
- Removes the headache of admin around webinars, events, and demos
HubSpot - Great templates for email and landing pages. Fantastic for targeted content if you have a large amount of content. Free CMS. Very good sales people promise a lot. But for our test experience, the service support did not stand up to Act-On. And our HubSpot testing indicated that costs would be hard to control as the help desk was of little help with basic problems - always handing us over to consultants who charge for support. The free CMS seemed like a no-brainer in comparisons but we became concerned that if we used HubSpot as our CMS, we may struggle to disentangle ourselves if we needed to in the future. Act-On is not as sophisticated as HubSpot. But for support - which you will need unless you are an experienced platform user - it is critical to our success. It also comes down to how much time you have to learn the system you have chosen - you only get out what you put in. Act-On is simpler and a better fit for our smaller team.