A great product and a great company to work with.
November 24, 2015

A great product and a great company to work with.

Diogo Cabral | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller

Overall Satisfaction with Act-On

We use it across the whole organization, from the technical teams who collaborate with marketing to build content all the way to sales. We use Act-On both as customers and as partners, selling and deploying it to other organizations. This means we need deep knowledge of the product and how to present it in various business situations. Act-On solves problems like lead nurturing, marketing empowerment and independence from IT, ROI and marketing activities cost calculation. For small marketing teams to look big, it's an indispensable tool.

Pros

  • Constant evolution of the product.
  • Fantastic landing page and email builder.
  • Great handling of email sending, bounce and traffic.
  • Great website website analysis tools.
  • As a company, Act-On is always willing and eager to listen to customer feedback and incorporate it into the product.

Cons

  • A more coherent interface.
  • Data studio needs to be a bit more mature.
  • A more contact oriented, less list oriented approach could be useful.
  • We now know how digital campaigns perform.
  • Marketing is much more agile going to market and promoting specific messages.
  • We have a specific knowledge of where opportunities came from. How we converted them from anonymous visitors to leads, to customers.
As a company, it's much more organized, much more in contact with customers, and much more willing and able to pick up their feedback and incorporate it into the product. Pricing wise, it's also much more balanced, with a fairer price mode. It's also more agnostic, in terms of CRM and other integrations. The partner program is also clearer, and IMHO better.
I believe it's a flexible product, that can be fitted into most business environments. Of course, with any tool of this sort, you gain a lot by integrating it with a CRM tool, so make sure yours is supported during the selection process. Also make sure that you have ideas of what you want to do and achieve, as it greatly speeds up the adoption process.

Act-On Feature Ratings

9.8
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
9
List management
9
Triggered drip sequences
10
9.5
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
8
Automated sales alerts and tasks
10
10.0
Event/webinar marketing
10
8.0
Social sharing and campaigns
8
Social profile integration
8
9.0
Dashboards
8
Standard reports
10
Custom reports
9
8.6
API
9
Role-based workflow & approvals
7
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
10

Using Act-On

5 - Management, Marketing, Sales, Web Design
3 - Webdesign and frontend web development; business analysis; marketing knowledge.
  • Lead nurturing
  • Website tracking
  • Social Publishing
  • As a multi company marketing automation tool.
  • As a full blown CMS for microsites, fully driven by landing pages.
Because I like the road the product is on, I like the people, and I think it will become a clear leader in it's marketing automation space.

Evaluating Act-On and Competitors

Yes - Pardot. We were trying to partner with a Marketing Automation fabricant, and as a company, pricing and roadmap wise, as well as integration agnostic wise, it's way ahead.
  • Price
  • Product Features
  • Existing Relationship with the Vendor
  • Positive Sales Experience with the Vendor
When you reach somewhat of a parity with regard to features, it's all about the company and the people you deal with. They made us feel 100% company the product would evolve, and so far we feel great about our choice (2 yrs ago).
I don't think I would, actually.

Act-On Implementation

Make sure you have specific goals and define success, that can greatly speed things up.
  • Implemented in-house
Change management was minimal - We used a previous tool — Pardot — so not much change management needed.
  • Migration of marketing assets from Pardot was manual.

Act-On Support

They are great, and have helped us succeed every single time. It's that simple.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
Yes - Yes and yes.
A few times a bug became a non existing feature, and then it became an existing feature. Mostly concerning CRM integration.

Using Act-On

It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Landing page editor
  • Email editor
  • Website Prospector
  • Drip/Automated program editor
  • None strikes me.
Yes, but I don't use it

Comments

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