Act-On Review 68 of 214
Act-On Review: "A great product and a great company to work with." SoftwareUnspecified7.4364101
Diogo Cabral profile photo
November 24, 2015

Act-On Review: "A great product and a great company to work with."

Score 10 out of 101
Vetted Review
Review Source

Overall Satisfaction with Act-On

We use it across the whole organization, from the technical teams who collaborate with marketing to build content all the way to sales. We use Act-On both as customers and as partners, selling and deploying it to other organizations. This means we need deep knowledge of the product and how to present it in various business situations. Act-On solves problems like lead nurturing, marketing empowerment and independence from IT, ROI and marketing activities cost calculation. For small marketing teams to look big, it's an indispensable tool.
  • Constant evolution of the product.
  • Fantastic landing page and email builder.
  • Great handling of email sending, bounce and traffic.
  • Great website website analysis tools.
  • As a company, Act-On is always willing and eager to listen to customer feedback and incorporate it into the product.
  • A more coherent interface.
  • Data studio needs to be a bit more mature.
  • A more contact oriented, less list oriented approach could be useful.
  • We now know how digital campaigns perform.
  • Marketing is much more agile going to market and promoting specific messages.
  • We have a specific knowledge of where opportunities came from. How we converted them from anonymous visitors to leads, to customers.
As a company, it's much more organized, much more in contact with customers, and much more willing and able to pick up their feedback and incorporate it into the product. Pricing wise, it's also much more balanced, with a fairer price mode. It's also more agnostic, in terms of CRM and other integrations. The partner program is also clearer, and IMHO better.
I believe it's a flexible product, that can be fitted into most business environments. Of course, with any tool of this sort, you gain a lot by integrating it with a CRM tool, so make sure yours is supported during the selection process. Also make sure that you have ideas of what you want to do and achieve, as it greatly speeds up the adoption process.

Act-On Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability
List management
Triggered drip sequences
Lead nurturing
Lead scoring and grading
Data quality management
Automated sales alerts and tasks
Event/webinar marketing
Social sharing and campaigns
Social profile integration
Standard reports
Custom reports
Role-based workflow & approvals
Integration with
Not Rated
Integration with Microsoft Dynamics CRM
Integration with SugarCRM

Using Act-On

Users and Roles

5 - Management, Marketing, Sales, Web Design

Support Headcount Required

3 - Webdesign and frontend web development; business analysis; marketing knowledge.

Business Processes Supported

  • Lead nurturing
  • Website tracking
  • Social Publishing

Innovative Uses

  • As a multi company marketing automation tool.

Future Planned Uses

  • As a full blown CMS for microsites, fully driven by landing pages.

Likelihood to Renew

Because I like the road the product is on, I like the people, and I think it will become a clear leader in it's marketing automation space.

Evaluating Act-On and Competitors

Products Replaced

Yes - Pardot. We were trying to partner with a Marketing Automation fabricant, and as a company, pricing and roadmap wise, as well as integration agnostic wise, it's way ahead.

Key Differentiators

  • Price
  • Product Features
  • Existing Relationship with the Vendor
  • Positive Sales Experience with the Vendor
When you reach somewhat of a parity with regard to features, it's all about the company and the people you deal with. They made us feel 100% company the product would evolve, and so far we feel great about our choice (2 yrs ago).

Evaluation Lessons Learned

I don't think I would, actually.

Act-On Implementation


Make sure you have specific goals and define success, that can greatly speed things up.

Implementation Details / Implementation Partner

  • Implemented in-house

Implementation Phases

Change Management Lessons

Change management was minimal - We used a previous tool — Pardot — so not much change management needed.

Implementation Issues

  • Migration of marketing assets from Pardot was manual.

Act-On Support


They are great, and have helped us succeed every single time. It's that simple.

Act-On Customer Support Pros and Cons

Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response

Bug Resolution

Yes - Yes and yes.

Exceptional Examples of Act-On Support

A few times a bug became a non existing feature, and then it became an existing feature. Mostly concerning CRM integration.

Using Act-On


It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.

Usability Pros and Cons

Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Quick to learn
Feel confident using

Easy Tasks

  • Landing page editor
  • Email editor
  • Website Prospector
  • Drip/Automated program editor

Difficult Tasks

  • None strikes me.

Mobile Interface Availability and Impressions

Yes, but I don't use it