Strong Analytics Offering from Adobe
Use Cases and Deployment Scope
Adobe Customer Journey Analytics helps us unify offline and online interactions made by our customers. This helps us view, plan and execute our martech strategy based on datapoints that can be viewed in a single workspace. The integrations between Adobe Customer Journey Analytics and AEP also helps us quickly work on segmentation use cases to target our customers with specific messaging based on which part of the journey stage they are at.
Pros
- Unify Offline/Online Data across multiple sources
- Audience Segmentation activation
- Various options for reporting and BI dashboards
Cons
- Not be wholly dependent on AEP datasets
- Better flexibility using dates in analysis workspace
- Better use of AI agents, the data insights agent has very limited capability
Likelihood to Recommend
Adobe Customer Journey Analytics is really well suited for large organizations with scale and a huge amount of offline/online data from various sources. However, for smaller/mid size businesses it may not be very efficient given the cost implications and dependencies around having AEP as well. There is an opportunity for Adobe to make this scaleable product more widely available but looking at options around how to make this product more mass-market.
