Akero Labs

Akero is a digital inbound and outbound marketing and lead generation platform, used by over 300 organizations.  This platform is built with agencies and brands in mind.

Akero marketing software captures essential user data by creating digital and social media marketing campaigns that are personalized to each respondent. Real time tracking tells the user which specific content, advert and platform source is generating the most relevant data. The vendor says this information can help marketers allocate budgets and effort to increase performance and ROI. The Akero toolkit of features has specifically been built around maximizing PPC and social media campaign effectiveness.

The vendor's value proposition is that the full suite of marketing automation and API integrations into all other marketing and CRM software means that Akero becomes an essential tool for any marketer wishing to personalize, track and capture opt in data.

With a single dashboard to manage all clients, Akero allows agencies to manage and report on all active campaigns, while giving clients access to the tools they need to manage their own leads and content. According to the vendor, the option to resell offers an additional revenue stream while boosting the value and stickiness agencies can offer to their clients. The Akero platform can be fully white-labelled and presented as the agency’s own technology platform.

Akero is free for all UK based charities and social enterprises.