Blosm

Blosm, offered by Wiser Solutions, Inc., is a comprehensive commerce execution suite that aims to assist brands and retailers in optimizing their pricing, improving retail execution, and gaining insights into digital shelf performance. According to the vendor, Blosm combines various tools such as Price Optimization, Retail Intelligence, Digital Shelf Intelligence, and Retail Execution Management to provide a holistic solution for managing and optimizing commerce operations.

Key Features

Price Optimization: According to the vendor, Blosm offers time-saving features for managing complex pricing strategies. It provides pricing recommendations based on historical data, custom rules, and margin-protecting boundaries. The software also allows for automatic price optimization through customizable, nested repricing strategies. Additionally, configurable dashboards enable users to measure the success of pricing strategies.

Assortment & Availability Intelligence: Blosm provides visibility into product availability in stores, allowing users to monitor on-shelf availability and display compliance. According to the vendor, this feature helps ensure products are well-stocked and visible. The software also offers insights into shopper sentiment and motivations, aiding informed decisions regarding product assortment. Users can track competitor prices, promotions, and adjacencies to stay competitive.

Price Intelligence: Blosm allows users to gather comprehensive data on competitor prices and promotions. According to the vendor, this feature enables monitoring of pricing strategies and adjustment of prices to remain competitive. The software also offers analysis of pricing trends and market dynamics, aiding data-driven pricing decisions. Insights into markdowns and promotions are provided to optimize pricing strategies.

Competitive & Category Intelligence: Blosm enables users to monitor competitor prices, promotions, and assortment. According to the vendor, this feature allows for SKU-level comparison of catalogs with configurable dashboards. Understanding pricing, promotions, ratings, and reviews helps improve market positioning. Price indexing and visual heatmaps are available to compare prices across categories.

Shopper Sentiment: Blosm includes features to collect shopper insights, providing an understanding of customer attitudes and preferences. According to the vendor, this information helps inform product assortment decisions by gaining visibility into buyer motivations and reasoning. Identifying factors that drive customer loyalty can improve brand positioning. Users can optimize customer engagement and increase in-store purchases using shopper observations.

Brand Intelligence: Blosm offers the ability to monitor how a brand is represented by online retailers. According to the vendor, this feature helps identify pricing discrepancies that may impact brand loyalty. Insights into consumer perceptions of the brand can be gained.

Shopper Insights: Blosm allows users to optimize stores and enhance the shopping experience. According to the vendor, this feature ensures products are easily found by shoppers. Store performance analysis helps identify areas for improvement.

Market Awareness: Blosm provides visibility into online marketplaces and competitors. According to the vendor, this feature helps identify areas where users can gain a competitive edge. Analysis of product assortment and promotional pricing strategies is available.

Store Operations: Blosm enables users to analyze store locations and associate performance. According to the vendor, this feature helps identify factors that may impact sales, such as product assortment or store cleanliness. Store operations can be optimized to improve overall performance.

Consumer Experience: Blosm offers insights into how shoppers perceive a brand online. According to the vendor, this feature provides insights into the impact of outdated prices, out-of-stock items, and negative reviews on sales. Users can utilize this data to improve the representation of their brand by retailers.