DruID

DruID is an identity and access management solution designed to optimize user acquisition and activation strategies for businesses. According to the vendor, DruID caters to marketing professionals, customer experience managers, data analysts, e-commerce companies, and financial institutions. By providing a comprehensive set of features, DruID aims to help businesses collect and manage user data, create personalized experiences, and ensure compliance with data protection regulations.

Key Features

Consumer Rewards: According to the vendor, DruID offers an integrated system for generating, delivering, tracking, and redeeming incentives efficiently. Users can create different packages and codes, set restrictions, and preview each incentive.

Registration: DruID provides a customizable registration process, allowing users to capture valuable consumer data. Users can create flexible registration forms, adapt them to different situations, and support traditional registration and social login.

Qualification: DruID includes an advanced qualification system for enriching user profiles. According to the vendor, users can define a question and answer tree to gather additional information from consumers, offering various response types and flexibility for adaptation.

Integration: DruID offers integration capabilities with multiple platforms. According to the vendor, users can seamlessly connect DruID with platforms such as Salesforce Marketing Cloud, Facebook Lead Ads, and Google Tag Manager for safe and fluid information exchange.

Consolidation: DruID helps consolidate and unify consumer data from various sources. According to the vendor, the system captures and manages data from integrated contact points, generating profiles for personalized content, promotions, and offers.