Overview
What is Hive.co?
Hive.co is a comprehensive marketing platform designed specifically for event marketers. It offers various features including email and SMS marketing, CRM functionality, automation capabilities, and integrations with top ticketing platforms. The platform caters to businesses of all sizes, from small...
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What is Hive.co?
Hive.co is a comprehensive marketing platform designed specifically for event marketers. It offers various features including email and SMS marketing, CRM functionality, automation capabilities, and integrations with top ticketing platforms. The platform caters to businesses of all sizes, from small event organizers to large venues and event management companies. Event marketers, marketing managers, marketing strategists, marketing agencies, music venues, state fairs & rodeos, and festivals can all benefit from using Hive.co.
Key Features
Responsive Support Team: Hive.co provides responsive support from a dedicated customer support team. They are available to assist users with any questions or issues they may have, ensuring a smooth user experience.
Guaranteed Deliverability: Hive.co focuses on email deliverability, offering automated deliverability optimization features. It includes automated email list validation to flag invalid or high-risk emails, as well as custom subdomains to maintain sender reputation and isolation from the root domain.
Powerful CRM Functionality: Hive.co offers robust CRM functionality that allows users to create comprehensive customer profiles and data-driven segments for targeted marketing campaigns.
Insightful Dashboard to Capture All Your Live Data: Hive.co provides an insightful dashboard that captures live data related to customer journeys, customer profiles, and data-driven segments. This comprehensive view enables users to track email engagement, demographics, and purchase history, helping them make data-driven decisions.
Email & SMS Automation: Hive.co streamlines marketing workflows with its email and SMS automation features. Users can create automated email and SMS flows for various stages of the customer journey, such as welcome series, abandoned cart reminders, and post-event follow-ups.
Integrations: Hive.co seamlessly integrates with top ticketing platforms, including Etix, AXS, See Tickets, and Front Gate Tickets. This integration enables users to sync event and ticketing data, allowing for targeted marketing campaigns based on customer purchase history.
Presale Registration: Hive.co offers presale registration features, allowing users to capture customer data and build a database of loyal fans before an event. This feature helps generate excitement and enables targeted marketing campaigns to boost ticket sales.
Branded Contests: Hive.co provides branded contests as a list growth tool. Users can create contests to incentivize fans to join their email list, increasing brand awareness and capturing customer data.
Landing Pages: Hive.co includes landing page functionality, enabling users to create customized landing pages for specific events or marketing campaigns. These landing pages can capture leads, promote events, or provide additional information to potential customers.
SMS/MMS: Hive.co offers SMS/MMS marketing capabilities, allowing users to send text messages and multimedia messages for event details, ticket reminders, exclusive offers, and more.
Hive.co Features
- Supported: AB Testing
- Supported: CAN SPAM Compliance
- Supported: Customer Surveys
- Supported: Drip Campaigns
- Supported: Event Triggered Actions
- Supported: Image Library
- Supported: Landing Pages/Web Forms
- Supported: List Management
- Supported: Mobile Optimized Emails
- Supported: Reporting/Analytics
- Supported: Subscriber Management
- Supported: Template Management
- Supported: WYSIWYG Editor
Hive.co Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
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Operating Systems | Web-Based |
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Users have found Hive to be an invaluable tool for boosting business performance. With its SMS marketing products, users have experienced significant improvements in their marketing strategies and revenue generation. Hive acts as a one-stop shop, offering email marketing solutions, customer journey building, and revenue generation tools all in one platform. The seamless integration with other tools has been highly appreciated by users, as it automates tasks and saves them significant time. Furthermore, Hive's project management capabilities and streamlined proofing process have eliminated the need for downloading and uploading files, making collaboration efficient and hassle-free. In addition to email marketing, Hive allows users to deliver programs, schedule articles, and facilitate discussions all within the same platform. Its user-friendly interface makes it easy for users to lay out and schedule email communications and newsletters for different audiences. Hive's task execution in priority order and helpful reminders have been instrumental in enhancing productivity. Achieving high email engagement rates has been made easier with Hive, keeping subscribers engaged through well-designed campaigns. Furthermore, Hive's email marketing features have proven especially beneficial for acquiring clients for e-commerce sites and building effective sales funnels. As a stepping stone for growing brands, Hive provides deeper CRM capabilities and audience understanding on top of its robust email marketing and API routing functionalities. Users have found that consolidating their email communications with Hive has improved customer quality and provided reps with more data for better interactions. The automation offered by Hive has greatly reduced manual work, allowing users to focus more on understanding reports and making informed decisions. By offering a comprehensive view of each project's progress and team assignments, Hive improves time management, team coordination, and communication among the members of an organization. For music venues that rely heavily on audience creation, Hive offers direct integration with ticketing platforms to simplify the process. Additionally, users have experienced higher success rates in terms of deliverability compared to previous providers when utilizing Hive's services. Consolidating email communications with events in Hive has made it easier for users to track all relevant information in one platform. Hive's auto-engagement buckets have been instrumental in optimizing email lists for better open rates and click-through rates. The possibilities for automation through journeys within Hive have been described as a goldmine by users, with untapped potential still waiting to be explored. Overall, Hive has proven to be a versatile and valuable tool for businesses across various industries, providing comprehensive solutions to enhance marketing strategies, improve team productivity, and drive revenue growth.
User-Friendly Interface: Many reviewers have praised Hive for its user-friendly interface, finding it well-organized and easy to understand. Users appreciate the intuitive design that allows them to navigate the platform effortlessly.
Comprehensive Set of Features: Hive is highly regarded for being an all-in-one solution, offering a comprehensive set of features. Reviewers appreciate having access to various functionalities such as email marketing, CRM automation, website creation, article addition, and discussions in one centralized platform.
Efficient Collaboration: The feature that enables team members to see each other's emails has been highly valued by reviewers. This functionality facilitates collaboration and provides assistance in case of absences or when multiple people need to review and edit content. Collaborating on projects becomes seamless with Hive's integrated chat feature, eliminating the need for multiple apps and streamlining communication throughout the day.
Syncing Issues: Some users have experienced problems with the CRM syncing, expressing a desire for real-time syncing to improve efficiency and accuracy.
Limited Screen Space: Several reviewers have mentioned that during the proofing process, they encountered challenges due to limited screen space. This resulted in words and buttons overlapping, making it difficult to click on the desired options.
Basic Features: A number of users have expressed disappointment with the software's features, stating that they are too basic and not well-suited for creating complex content.