HockeyStack

HockeyStack has been highly praised by users for its ability to bring their analytical game to another level. It has helped users expose weaknesses in their funnel and visualize drop off rates, allowing them to make informed improvements. The account-based journeys provided by HockeyStack have been extremely valuable, showing marketing and sales touchpoints and providing a comprehensive view of the customer journey.

Users have found that HockeyStack effectively analyzes self-reported attribution and supplements HubSpot reporting, eliminating the need for manual spreadsheets. This has been particularly beneficial for marketing attribution, spend ROI, and pipeline data analysis. Additionally, HockeyStack allows users to understand which channels and sources are the most effective, enabling them to invest more in those areas.

The visibility provided by HockeyStack into the handoff between marketing and sales, as well as sales and product, has been invaluable in addressing leaks in deals and leads. Users have also found it useful for tracking company-level reporting, which was not possible with Google Analytics or HubSpot.

HockeyStack has allowed users to understand which part of their go-to-market strategy drives the most revenue efficiently, helping them focus their time and money on high-converting and cost-effective activities. Users have used HockeyStack's funnel reporting and segmentation features to identify and fix leaks in their sales, marketing, and product processes.

Tracking visitors on their websites, identifying weak spots, and making data-driven improvements are some of the key benefits users have experienced with HockeyStack. It provides valuable information for reporting to customers and enables effective communication about what works and what doesn't.

Overall, users have had a great experience with HockeyStack's thorough website statistics tool. It has been helpful for agencies in presenting data to clients in an understandable and visual way. The focus on results and insights provided by HockeyStack allows users to quickly identify trends and take action.

HockeyStack does not use cookies, which is appreciated by users concerned about privacy. Additionally, users appreciate that they can collect and analyze scrolls, clicks, and searches without the need for manual data entry or event tagging. The insights provided by HockeyStack have been unmatched and give users a different perspective on their funnels.