Inbox Insight

Inbox Insight, developed by Inbox Insight Ltd, is a B2B demand generation solution that offers various features to assist businesses in their marketing efforts. The platform caters to businesses of all sizes, including mid-market and enterprise-level companies. It is utilized by professionals in various industries such as marketing, sales, business development, content marketing, demand generation, IT, HR, finance, and business management.

Key Features

Account-based Marketing: According to the vendor, Inbox Insight offers account-based marketing (ABM) solutions that aim to accelerate B2B ABM strategies. The platform utilizes advanced segmentation techniques using intent data to create or match prospect lists based on the ideal customer profile. Multi-channel digital campaigns are deployed to reach decision-makers from target accounts, and detailed ABM reporting and intent scoring are provided to assist businesses in prioritizing their go-to-market approach.

Content Creation: Inbox Insight provides high-quality editorial, video, and advertising creatives tailored for demand generation purposes. The vendor states that their content creation services are designed to attract, engage, and educate the target audience. Businesses can benefit from services such as the creation of guides and whitepapers, sponsored articles, video content, and creative ad formats. The content creation process involves client collaboration, intent mapping, content outlines, expert copywriting, graphic design, review, feedback, changes, and amplification.

Content Syndication: According to the vendor, Inbox Insight offers content syndication services that allow businesses to generate marketing qualified leads on a cost-per-lead basis. The platform syndicates content on the Insights for Professionals (IFP) platform and within targeted email sequences. Enhanced targeting using first and third-party intent data ensures content downloads from in-market prospects. Additionally, the vendor states that the reach is extended through a vetted supplier network, providing businesses access to over 200 million contacts.

Lead Generation: Inbox Insight provides highly qualified lead generation services that go beyond the traditional BANT (Budget, Authority, Need, Timescale) method. According to the vendor, the platform leverages data science and AI capabilities to build a high-priority list based on in-market intent signals. Deep profiling information is obtained, including insights into target accounts, sales intelligence, tech stack, upcoming projects, and the decision-making unit. The vendor claims that double-touch leads are generated through follow-up content syndication, engaging prospects with multiple touchpoints throughout the campaign.

Market Research: Inbox Insight offers market research services to assist businesses in making informed decisions and enhancing their marketing strategies. The vendor gathers panel research from business decision-makers to identify the latest trends in various industries. The research is designed to provide innovative tactics, target the right audience, and deliver premium content. In-house content specialists collaborate with businesses to design survey questions and shape them for intuitive results.