We use Iterable as our CRM tool for our B2C business, utilising email, push, SMS & Embedded Messages. It enables us to easily reach our global audience in their native language with minimal setup. We use it for all our transactional emails and marketing campaigns, fully migrating from another tool to Iterable in 2023.
Pros
Personalisation
Localisation
Data Pipelines
Cons
Analytics
Flexibility in the D&D Editor (Gmail Markup for example)
Rolling out tools faster as the industry changes
Likelihood to Recommend
Iterable gives us full flexbility across a range of channels to reach our audience, as a mobile first company, we can message our users in the app with very granular personalization all the way to huge email sends for Black Friday. The analytics could be better but Nova is a huge step in the right direction.
VU
Verified User
Strategist in Marketing (Photography company, 51-200 employees)
Iterable is our omnichannel automation platform that serves various team needs across strategic segments. It addresses the need to orchestrate multiple channels without conflicts and personalise these messages. This delivers optimal UX for our clients and allows us to maintain high messaging quality without burning channels or rendering them ineffective.
Pros
Personalization of the messages sent via Iterable.
Multi language management.
Improving workflow for teams operating with Iterable reducing resources spent.
Reduces the need of developer resources.
orchestrating omni channel marketing.
Cons
In-app channel, although it works, has some shortcomings in UI functionality or system backend logic, which suggests it is built on an email send-out architecture.
Drag and drop editor has its own limitations - it isn't perfect. You can't create some basic designs.
Likelihood to Recommend
Iterable is a highly robust platform for omnichannel management with advanced personalisation capabilities, and it is among the best in the industry. It does it without being technically overcomplicated, thereby surpassing older industry standards that require developer-level knowledge for advanced personalisation or targeting setups. One thing where Iterable shines is the CSM programs they assign to clients that truly nurture them to reach the full potential of the platform and achieve business goals. There are a few shortcomings here and there, but I haven't seen any platform without them, and overall, the enablement that Iterable allows far surpasses other alternatives.
We use Iterable to send emails. We also leverage segment as a CDP to pipe data into Iterable which integrates seamlessly. We have multiple BU, so Iterable does a good job keeping the B2B and C2B users separate. We have experience nothing but great things from the support team and product.
Pros
Segmentation
UI
Customer support
AI
Cons
Reporting
Heatmap for clicks
Likelihood to Recommend
Iterable is super easy to use. From start to finish our migration was without any hiccups and we love the UI. Segmenting audiences is easy and creating journeys is great with drag and drop. The AI suite is a really nice touch, we haven't leverage all of the features but plan to do so in the near future
VU
Verified User
Manager in Manufacturing (Marketing & Advertising company, 501-1000 employees)
I use Iterable every day for email creation for blast campaigns and workflows. Iterbale is my go to email software and has a lot of great features and is really easy to edit my emails with. Uploading users is also pretty simple and quick, even it it is a couple hundred thousand users.
Pros
Upload process for lists
Creating a new workflow
Editing email with side by side view
Cons
Adding folders for things such as lists
Not adding in random code when I'm editing my emails
Better analytics
Likelihood to Recommend
[Iterable] is suited for someone who is trying to build out a new email workflow for a user sign up and there after. Building emails such as email verification, forgotten password and uploading a user profile. Sometimes the analytics aren't detailed enough though so there are some instances where you will need to pull data from another source.
VU
Verified User
Contributor in Marketing (Market Research company, 501-1000 employees)
We use Iterable for email marketing. Both for marketing and triggers. Iterable has been a solid platform to use and we love the reporting features as well, very comparable, if not superior, to other email platforms when it comes to reporting. The insights are valuable and it has also helped us use learnings to boost our performance on other channels when we understand what creatives users engage with best. The ease of use has also helped us better join our email program to create a more unified customer experience, which has led to more conversions and higher AOV for our email program. We would recommend Iterable to other marketers looking to do the same.
Pros
Unified customer experience
Reporting
Scheduling
Cons
Better SMS functionality
Sign up forms
Reporting is great but can always be better
Likelihood to Recommend
For medium size retail businesses, Iterable is a good option! I would not recommend Iterable for larger, enterprise level businesses.
VU
Verified User
Partner in Marketing (Marketing & Advertising company, 51-200 employees)
I recommend and use Iterable with several of my clients. My main role is to help set up the platform and strategize affective email campaigns for my clients. Iterable's robust system allows us to really understand our customers and drive conversion. I'm able to set up multiple user journeys for my clients to increase conversion. These journeys include: welcome campaign, promotions, winback, cart abandonment, etc. I'm also able to run deep analysis on each campaign to help us better understand the customers and their buying habits.
Pros
Templates make it very easy to set up dozens of campaigns, while minimizing the time it takes to create it. Anyone can create a template with not HTML knowledge required.
Iterable is great for analysis. We're able to really understand the customer based on what products they purchase and how they interact with each campaign.
Segmentation is a huge win because we're able to send hyper-focused emails to specific customers.
Journey's are very easy to use and have a lot of capability.
Cons
While Iterable is great for analysis, I do wish they have a more visual way to display the analysis. It's very technical but some people prefer charts and graphs.
Likelihood to Recommend
Iterable is great for email marketers that are not advanced/technical in emails. They made it very simple to create emails and run campaigns. Everything about Iterable is very easy - from creating emails with drag and drop functionality, segmenting and creating send lists, and even setting up a journey. The only downside with Iterable is that it's mainly meant for larger companies. There are better platforms if you're using email in a very simple way.
VU
Verified User
Team Lead in Marketing (Marketing & Advertising company, 1-10 employees)
At LeadMark, we specialize in financial publishing and lead generation. We do that through the power of email marketing, specifically via the publication of 7 "main" free newsletters. We mail tens of millions of emails each week, and there aren't many platforms that can handle the volume of emails we send, or the intricate ways we break down the data and share it with our database. Iterable has been able to provide everything that we need to handle our email marketing within a single framework, making it much easier for us to have seamless function and easier training and transition as teams grow and change.
Pros
It makes designing and deploying great looking emails easy with their drag-and-drop technology and framework.
Iterable allows for great customization and time-saving with the use of their handlebar snippets. This has revolutionized how we are able to monetize our editorial audiences using clear logic that helps us get the most for each of our conversion efforts.
The various ways that you can run and view reports is incredibly helpful, and easy to customize. This means we can find most of the data we want and need across our various departments with their differing goals without having to piecemeal together crazy solutions or waste time reinventing the wheel.
Cons
One of my biggest frustrations with Iterable is that, in their continual quest for improvement, they sometimes make rather large and highly impactful changes to the platform without giving users ample notice or details on how to navigate the changes.
The heatmaps are wildly inaccurate if you don't toggle to see raw data. This was something no one exactly tells you, and you have to figure it out for yourself. It can be vastly different than the reality. I'm hoping this is something that gets fixed ASAP.
Notifications are hard to work with. You can't scroll through them or navigate different pages, so it's feasible you could miss an important notification in accounts that are very active and sending out a lot of blasts and journeys.
Likelihood to Recommend
While we sometimes laugh and joke and call Iterable "irritable", the truth is that it's the best system out there for large enterprise needs. We've tested out a slew of other solutions that make a lot of big promises, but fail to deliver. That is why 7 out of 7 of my directly-controlled newsletters operate out of the Iterable platform.
That said, it is the best of the best, and it isn't cheap. Smaller organizations that have small lists or haven't yet mastered monetizing their lists would have a hard time absorbing these costs and staying in the black. It's amazing, but you kind of have to "grow into it."
We use Iterable for Promotional and Operational email sends. We had some issues with Eloqua creating decision rules on real-time data. But Iterable solved that problem for us.
Pros
Decisions on Real-Time data
Custom fields availability
You can message your customers across various channels (email, SMS, push, in-app messages, and web push notification) and grow your customer base, boost engagement, and increase user lifetime value
Cons
Subscription Management could be better
We should have a Master Exclude filter/list
Integration with SFDC
Likelihood to Recommend
Iterable is good if you want to message your customers across various channels (email, SMS, push, in-app messages, and web push notification) and grow your customer base, boost engagement, and increase user lifetime value. It is less appropriate when you have multiple form pages and you want to trigger confirmation emails to the contacts.
We use Iterable for email, SMS, and push notification marketing. It allows us to leverage datasets we've built around our user base to develop automated, multi-channel lifecycle marketing programs. We have newsletters, drip campaigns, and reengagement campaigns that we have been able to monetize to a great extent because of the tools built into Iterable's platform.
Pros
Amazing drag and drop editor that allows us to quickly build out email and SMS campaigns.
A really great journey builder that allows us to build out multi-channel marketing journeys that we can send users through.
Great customer service with support available when something goes wrong, and an account manager we meet with regularly to address concerns and learn best practices from.
Cons
As with any platform, there can be bugs after an update goes live.
Some features, such as SMS and push, don't seem to be used by very many clients and are not as robust as their email features.
It would be amazing to have a version history with the ability to revert to previous versions of an email campaign or template.
Likelihood to Recommend
I would call myself a marketing generalist, and in my decade of experience, I've used half a dozen email service providers. Iterable is the one where I've been able to build out the best-looking campaigns with the greatest ease and been able to leverage our internal company data, and create dynamic content without needing a developer to be involved on a day-to-day basis. It's really let us expand our program quickly.
This tool is good for email marketing and we have switched to it because of its real-time email marketing functionality that makes the user experience better as now we can immediately interact with the customers based on their inputs through our already prepared templates. Since Iterable can have multi-dimensional data, so it can be very useful to personalize content while sending out emails.
Pros
Data handling
Personalizing templates with handlebars
Out of the box SMS campaign functionality
Real-time tracking using triggers
Cons
Forms
Landing pages
Analytics tool of its own for reporting
More than one entry source to a journey
Likelihood to Recommend
Iterable is good if you need to handle different types of data and it also works really well if you want to work based on real-time event triggers but it lacks behind in some things when compared to a full-fledged marketing automation tool like it doesn't provide out of the box analytics tool of its own, it doesn't have the functionality to create forms and host landing pages.
