Why use Iterable?
October 31, 2024
Why use Iterable?
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Iterable
We use Iterable for email marketing. Both for marketing and triggers. Iterable has been a solid platform to use and we love the reporting features as well, very comparable, if not superior, to other email platforms when it comes to reporting. The insights are valuable and it has also helped us use learnings to boost our performance on other channels when we understand what creatives users engage with best. The ease of use has also helped us better join our email program to create a more unified customer experience, which has led to more conversions and higher AOV for our email program. We would recommend Iterable to other marketers looking to do the same.
Pros
- Unified customer experience
- Reporting
- Scheduling
Cons
- Better SMS functionality
- Sign up forms
- Reporting is great but can always be better
- Better customer retention
- Higher AOV
- More personalization
Easier to roll our personalized campaigns and test them as well!
Better long term relationship building with customers.
Do you think Iterable delivers good value for the price?
Yes
Are you happy with Iterable's feature set?
Yes
Did Iterable live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Iterable go as expected?
I wasn't involved with the implementation phase
Would you buy Iterable again?
Yes
Comments
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