Iterable sets the bar when it comes to emails. It's easy to use and great for any marketer.

I recommend and use Iterable with several of my clients. My main role is to help set up the platform and strategize affective email campaigns for my clients. Iterable's robust system allows us to really understand our customers and drive conversion. I'm able to set up multiple user journeys for my clients to increase conversion. These journeys include: welcome campaign, promotions, winback, cart abandonment, etc. I'm also able to run deep analysis on each campaign to help us better understand the customers and their buying habits.

Iterable has made it very easy to automate and personalize our campaigns. We're able to use several user attributes, from first name to even how many or what type of products they recently purchased. For example, if a customer purchased a specific style of shirt, we're able to capture that data and send them future campaigns based on that criteria.

Iterable is also good for multi-channel campaigns. For example, if the customer does not open an email in a week, we can send them an SMS.

Iterable has made it very easy to contact users through the marketing funnel. We use multichannel campaigns to market to customers - primarily email and SMS. We make strategic decisions based on the performance of each channel, and we're able reach more people and make a great impact in our communication. For example, some specific promotions are better with SMS but adversely, other promotions work better with email. Also, some customers prefer SMS vs email which helps create a better customer experience.