Name: LaunchPad Media Management
Author: LaunchPad Media Management

Customer Success

Help Desk

Web and Video Conferencing

Customer Support

Image Recognition

Service Mesh

Development

Barcode

Business Intelligence (BI)

Collaboration

Data Analytics  and BI Services

Data Extraction

Integrated Workplace Management (IWMS)

Internal Communications

Policy Management

Enterprise

Accounting

Accounts Payable

Accounts Receivable

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Corporate Volunteering

HR Management

Payroll

Relocation

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Infrastructure

Bot Mitigation

Cloud Storage

Configuration Management

Data Science

DevSecOps

Firewall Security Management

Fraud Detection

IT Operations Analytics

Integration Platform as a Service (iPaaS)

Intranet

IoT Device Management

Machine Learning

Managed DNS

Managed Private Cloud

Network Performance Monitoring

Network Troubleshooting

Packet Analyzer

Platform-as-a-Service (PaaS)

Tape Storage

Technology Business Management

Testing Services

Information Technology

A/B Testing

Account-Based Marketing (ABM)

Ad Serving & Retargeting

All-in-One Marketing

Audience Intelligence

Content Management

Demand-Side

Email Marketing

IP Geolocation

Market Intelligence

Marketing Automation

Social Media Advertising

Social Media Management

Survey & Forms Building

URL Shorteners

Web Analytics

Marketing

Project Management

Professional Services

Cross-Border eCommerce

Customer Relationship Management (CRM)

Government Contracting

Sales Engagement

Sales Training

Sales

Cloud Access Security Brokers

Security

Digital Forensics

Physical Therapy

Tax Practice Management

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Salesforce Sales Cloud

Salesforce

SAP Sales Cloud

Insightly

Unbounce

Zoho CRM

Zoho

Sage CRM

Sage

Nimble

Pipedrive

Pipedrive Inc.

Followup CRM

FollowUp CRM

Oracle CPQ

Oracle

Pipeliner CRM

Pipelinersales

Magazine Manager

Ad Sales Genius

MagHub

Google Workspace

Intuit Mailchimp

Sage Intacct

Microsoft 365

HubSpot Marketing Hub

Authorize.net

Dropbox

LaunchPad Media Management is a CRM (Customer Relationship Management) software specifically designed for publishers. According to the vendor, its main purpose is to streamline sales management and enhance collaboration within publishing companies. The software caters to publishers of all sizes, from small independent publishers to large publishing houses. It is utilized by professionals in the publishing industry, including publishers, sales teams, marketing teams, editorial teams, and production teams.

## Key Features

**Customizable User Experience**: According to the vendor, LaunchPad Media Management offers users extensive customization options to personalize their navigation and platform usage.

**Streamlined Sales Management**: The platform assists sales teams in efficiently tracking and managing leads, contacts, and opportunities in a centralized system. Users can create and manage sales pipelines to improve visibility and forecasting accuracy.

**Accounting Integration**: LaunchPad Media Management seamlessly integrates with accounting software, enabling the smooth transfer of financial data. Users can effortlessly sync customer and sales data with their accounting systems, eliminating the need for manual data entry.

**Production Management**: Users can effectively track and manage the entire production process, from manuscript submission to final publication. The platform provides robust collaboration tools for authors, editors, and other stakeholders involved in the production workflow.

**Editorial Management**: According to the vendor, users can efficiently manage and track the entire editorial process, from content creation to final publication. The platform offers comprehensive collaboration and communication tools for authors, editors, and reviewers.

**Digital Asset Management**: Users can easily store, organize, and manage a wide range of digital assets, including images, videos, and documents. The platform provides powerful search and retrieval tools, enhancing productivity and efficiency in asset management.

**Reporting and Analytics**: Users can generate a variety of reports to gain valuable insights into sales performance, production efficiency, and other key metrics. The platform offers customizable dashboards and visualizations to present data in a meaningful and actionable way.

**Integrations**: LaunchPad Media Management seamlessly integrates with other commonly used software systems in the publishing industry, such as accounting software, marketing automation tools, and third-party applications.

**Cloud-Based Solution**: LaunchPad Media Management is a cloud-based CRM solution accessible through web browsers. The vendor states that the platform is compatible with major operating systems, including Windows, macOS, and Linux.

LaunchPad Media Management is a web-based, fully-integrated software suite designed exclusively to meet the needs of publishers and media companies. LaunchPad can be used to control the look and feel of all outgoing documents to create a consistent brand to the outside world.

Starter

Professional

Unlimited

Agentforce 1 Sales

ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.

Plus

ActiveCampaign

LaunchPad Media Management

CRM software centralizes customer data to support every stage of the customer journey—from outreach to retention. These platforms help sales, marketing, and support teams manage contacts, automate workflows, and track interactions. Advanced CRMs include pipeline management, marketing automation, and analytics. Compare top CRM tools based on user reviews, features, and fit for your business needs.

Sales Force Automation

This is the technique of using software to automate certain sales-related tasks.

Customer data management / contact management

The software acts as a single source for all customer data and enables users to access that data efficiently.

Workflow management

The software helps automate parts of the sales process, such as sending emails, updating contact records, and following approval processes.

Territory management

Users can defines salesperson territories based on customer or market characteristics.

Opportunity management

Integration with email client (e.g., Outlook or Gmail)

Users can perform tasks within their inbox, such as logging emails, creating contacts, and creating events.

Contract management

Users can manage contracts, with features such as digital signatures, automated alerts, invoicing, and automated workflow for contract review and approvals.

Quote & order management

Users can create, process and fulfill price quotations and sales transactions.

Interaction tracking

Users can log and track all customer interactions through any channel, including social, email, phone and in-person.

Channel / partner relationship management

The software allows for sales, territory, lead, order and account management for partners or OEM relationships.

Customer Service & Support

This component of CRM software automates help desk, call center and field service management.

Case management

This includes incident/ticket creation, routing, escalation, and resolution.

Call center management

This includes features such as call routing, recording and monitoring; call list management; autodialing; and scripting.

Help desk management

This includes trouble ticketing, knowledge base, self-service, and service level agreement (SLA) management.

This component of CRM software helps to automate and scale marketing tasks and the subsequent analysis of those efforts.

Lead management

This includes lead generation, scoring, qualification, routing, and nurturing.

Email marketing

This involves the ability to send mass email to groups of people based on particular qualifications.

CRM Project Management

This component of CRM software helps users initiate, plan, collaborate on, execute, track, and close projects.

Task management

This includes the ability to plan, track, collaborate and report on tasks.

Billing and invoicing management

This includes automated invoice creation and billing.

Reporting

Software provides a broad range of standard and the ability to build custom reports.

CRM Reporting & Analytics

Reporting and analytics in CRM software includes sales forecasting, pipeline analysis, and automated dashboards.

Forecasting

The software helps users accurately forecast sales based on volume and conversion metrics.

Pipeline visualization

Users can visualize the entire sales pipeline to identify trends, determine the effectiveness of the sales funnel, and optimize.

Customizable reports

Users can create reports and dashboards unique to their needs.

Customization

This addresses a company’s ability to configure the software to fit its specific use case and workflow.

Custom fields

Users can create custom fields to store additional information on standard and custom objects.

Custom objects

Users can create custom record types that allow them to store information unique to their organization, and link them to standard and other custom objects.

Scripting environment

Technical users can write, run, and test scripts that automate common tasks or business rules via a standard or vendor custom programming language.

API for custom integration

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

Role-based user permissions

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Single sign-on capability

The software system supports a centralized authentication mechanism allowing the user to access multiple systems with a single, centrally managed password.

Social CRM

This component of CRM software helps companies leverage social media in engaging with customers.

Social data

The software can integrate data and conversation histories from customers’ social profiles. This may also involve enhanced listening features such as sentiment tracking.

Social engagement

The software can facilitate and track engagement with customers via social channels.

Integrations with 3rd-party Software

This involves the CRM software’s ability to integrate with other systems, whether external or homegrown.

Marketing automation

The software can integrate with marketing automation software such as Eloqua, Marketo or Pardot.

Compensation management

The software can integrate with compensation management software or sales commission software such as Xactly Incent or IBM’s Varicent.

LaunchPad Media Management

Overview

What is LaunchPad Media Management?