LinkedIn Marketing Solutions Reviews and Ratings

Rating: 8.5 out of 10

Score

8.5 out of 10

Community insights

TrustRadius Insights for LinkedIn Marketing Solutions are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Recommendations

Users recommend the following when using LinkedIn Marketing Solutions: Use original content for LinkedIn ads and have a clear understanding of customer personas before launching an ad campaign. It is advised to have a solid plan and budget in place. Connect with a LinkedIn Marketing Consultant for tips and tricks. Consider the cost and benefits of using LinkedIn Marketing Solutions, especially for B2B marketing. Try synchronizing it with Salesforce for better results. Define the target market and utilize LinkedIn's promoting instruments to generate qualified leads at a B2B organization. Don't rely solely on LinkedIn for demographic questions and consider other options. Start by promoting a post on the LinkedIn page and play with targeting options. Overall, users find LinkedIn Marketing Solutions to be a useful tool for B2B marketing, especially in reaching their target audience.

Reviews

48 Reviews

LinkedIn Marketing Solutions is a Must Have Platform for Marketers

Rating: 10 out of 10

Incentivized

October 31, 2024

Use Cases and Deployment Scope

I use LinkedIn Marketing Solutions at my organization to serve targeted social ads on LinkedIn to niche healthcare specialists for various campaign goals.

Pros

Audience targeting
Ad formatting
Reporting

Cons

Lowering cost

Likelihood to Recommend

LinkedIn Marketing Solutions is the best platform for targeting specialty audiences and B2B key decision makers at organizations, but possibly less appropriate for B2C ecommerce scenarios.

Verified User

Professional in Marketing (501-1000 employees)

Vetted Review

6 years of experience

Well suited for B2B marketers

Rating: 9 out of 10

Incentivized

May 1, 2024

Use Cases and Deployment Scope

Promoting content and running campaigns to get more leads to sign up for our product.

We also use LinkedIn Marketing Solutions to amplify our marketing efforts across activities such as webinar promotions, press release, social media amplification, etc.

Lastly, running awareness and display campaigns to stay top of mind amongst our prospects

Pros

Creating an audience
Allowing us to go granular in targeting
Reporting

Cons

I feel it can be overwhelming for a new user
The user interface can be intuitive
Reports should be simpler to read and use

Likelihood to Recommend

LinkedIn Marketing Solutions is suited for teams of all sizes from a product standpoint. Since the leads coming in are better qualified, so it is naturally more expensive to run campaigns on LinkedIn compared to some other channels.

Also it takes a couple of days to create specific audiences so not suited for last minute campaigns unless your audience has been defined

Verified User

Manager in Marketing (201-500 employees)

Vetted Review

2 years of experience

Great B2B Advertising Tool with Specific Targeting!

Rating: 8 out of 10

Incentivized

February 23, 2022

Use Cases and Deployment Scope

LinkedIn Marketing Solutions was a great tool for our company to allow us to promote content to specific audiences. The platform is great when it comes down to targeting based on specific demographics such as job title, seniority, education, etc. Our campaign results had great conversion and were effective, however, advertising on this platform can be expensive.

Pros

Audience Targeting/Demographic Selection
Campaign Management/Reporting
B2B Targeting

Cons

Explanation of each field when setting up a campaign
Costly advertising platform
Filtering/Report Breakdown Options

Likelihood to Recommend

We really enjoyed using LinkedIn to create targeted advertising campaigns whether it was to promote our brand, increase web traffic, or highlight new positions within our company to attract to talent to our team. LinkedIn Marketing Solutions allows you to create specific campaigns to reach the desired campaign goals I just listed. Once you understand how to use the platform to its fullest, you will reap good results.

Verified User

Employee in Marketing (1001-5000 employees)

Vetted Review

1 year of experience

Leading B2B advertising platform

Rating: 9 out of 10

Incentivized

January 18, 2022

Use Cases and Deployment Scope

Our team at PrograMetrix managed paid advertising campaigns on behalf of our clients using LinkedIn Marketing Solutions. We also utilize LinkedIn Marketing Solutions for our own internal advertising campaigns. LinkedIn Marketing Solutions helps us generate leads, drive website traffic, and build brand awareness for our clients and for our own brand. LinkedIn is our go-to platform for B2B advertising campaigns.

Pros

B2B advertising
Lead generation
Brand awareness
Reaching and engaging business professionals
Campaign Manager simplifies campaign management

Cons

Conversion tracking
Lowering cost per click
Better customer support

Likelihood to Recommend

LinkedIn Marketing Solutions is a great platform for business-to-business (B2B) marketers. With over 750 million business professionals on LinkedIn, LinkedIn Marketing Solutions is the #1 B2B and lead generation advertising platform in the industry. According to LinkedIn, 4 out of 5 of its members are actually involved in making business decisions. LinkedIn Marketing Solutions is not an ideal fit for direct-to-consumer (D2C) brands.

Phil Parrish

Co-founder, Managing Director in Corporate at PrograMetrix (11-50 employees)

Vetted Review

6 years of experience

View profile

LinkedIn Ads Wins at B2B Targeting

Rating: 9 out of 10

Incentivized

December 9, 2021

Use Cases and Deployment Scope

I use LinkedIn ads to generate leads and awareness for my B2B clients.

Pros

Company targeting.
Job Function targeting.
Job seniority targeting.

Cons

Campaign structure; follow campaigns, ad group, and ad structure used by other networks.
Duplication features to more quickly set up A/B tests.
Billing and invoicing clarity.

Likelihood to Recommend

LinkedIn ads are perfectly suited for b2b companies looking to generate leads or raise awareness. The targeting options for LinkedIn ads are not suitable for B2B or eCommerce.

John Tarr

Senior Marketing Manager in Marketing at Webolutions (11-50 employees)

Vetted Review

5 years of experience

View profile

Using Linkedin Marketing Solution for the french and B2B market

Rating: 5 out of 10

Incentivized

December 2, 2021

Use Cases and Deployment Scope

Linkedin Marketing solutions [are] used in our organization through our lead generation strategy. The communication made through this tool is to develop our software product in the french and international market. We are targeting C-level from big companies, all sectors.

Pros

Precision of the audience targeting
Remarketing audience

Cons

User experience
Linkedin messages ads functionality does not perform

Likelihood to Recommend

Linkedin solutions [are] well suited for our point of view to implement two kinds of campaigns. Notoriety campaign to improve the brand image on the specific market for a specific target. Lead generation campaign, through specific campaign thanks to the capacity of targeting specific personas.

Henri Favier

Directeur des partenariats in Marketing at Inferensia (11-50 employees)

Vetted Review

2 years of experience

View profile

The best B2B targeting EVER

Rating: 8 out of 10

Incentivized

November 4, 2021

Use Cases and Deployment Scope

We use LinkedIn Marketing Solutions to promote our content through different audiences. Depending on the strategy and the type of content, we use different types of ads, the one that we use the most is lead generation, since it has shown to be the most effective for us. We also sponsor our company page's posts, and have a lot of dynamic, follower, and text ads.

Pros

Ad targeting
Lead generation
Data reporting

Cons

Matched list creation (time)
Support is bad, slow, and basically non-existant
Slow platform

Likelihood to Recommend

LinkedIn Marketing Solutions is well suited for B2B marketing and advertisement. It has the best targeting criteria based on jobs and companies. The platform shows a lot of data, which is great because you can better understand the results of your campaigns.

One thing that is not the best is the price of leads/clicks. It's the most expensive platform to advertise on. This could be weighted out if you manage to convert any leads into costumers.

Manuela Murillo Jaramillo

Digital Marketing Specialist in Marketing at Astound Commerce (1001-5000 employees)

Vetted Review

2 years of experience

View profile

Get in their Inbox!

Rating: 8 out of 10

Incentivized

September 15, 2021

Use Cases and Deployment Scope

LinkedIn Marketing Solutions was used by our management team and marketing team. It allowed our team and salespeople a different avenue to reach potential clients instead of the traditional in-person visit, emails, or phone calls we were accustomed to. I think this solution worked a lot better for younger potential clients, as LinkedIn notified them in a variety of ways.

Pros

Targeting
Transparency
Reporting

Cons

Specific targeting
Analytics
Tutorials

Likelihood to Recommend

Although it offered great features, we didn't really see a lot of traffic or results from the ads we placed. Working in hospitality, we had to strategically time and place our ads around holiday seasons and it can be difficult to predict a marketing campaign. Depending on your market, LinkedIn may not be the best avenue to advertise with.

Emily Hammell

Marketing and Communications Manager in Marketing at 502 East Event Centre (51-200 employees)

Vetted Review

3 years of experience

View profile

We're reaching the LinkedIn professional population more efficiently.

Rating: 9 out of 10

Incentivized

October 1, 2020

Use Cases and Deployment Scope

Professionals are a core part of our day to day customer target and thus LinkedIn has been a reliable platform for the marketing department in my organization, to prospect for new customers and also put our services in the face of prospective customers.

We make use of LinkedIn marketing tools such as Sales Navigator and most importantly LinkedIn Ads. While LinkedIn Sales Navigator makes social selling across the LinkedIn network easier, LinkedIn Ads. allows us to target specific demographics of the LinkedIn social network.

Pros

Targeted ads - LinkedIn targeted ads. Enable us at the marketing department of my organization to place interesting advertorial content in the faces of LinkedIn users, who fall into the category of our targeted audience and are thus likely to be interested in using our services.
Sales Navigator - LinkedIn sales navigator allows myself and colleagues to tap into the population of professionals present on the network and increase our sales pipeline.
Linkedin Company pages - This marketing tool has allowed LinkedIn users to independently discover my company, and by extension discover our fantastic products and services.

Cons

LinkedIn Marketing Solutions ,although effective are way too expensive and can be more competitively priced.
Geographical targeting in the case of LinkedIn ads can be improved. As an example, LinkedIn currently allows us target cities and countries with our ads.
There is no way to target specific towns and districts.

Likelihood to Recommend

LinkedIn Marketing Solutions are fantastic for targeting professionals across most industries. There is no social networking platform which boasts as many professionals as LinkedIn, thereby making LinkedIn Marketing Solutions the best way to take advantage of the broad LinkedIn professional population.

Adanne Chinmaobi

Direct Marketing Specialist in Marketing at Bolt (201-500 employees)

Vetted Review

2 years of experience

View profile

LinkedIn Ads - The good and not so good.

Rating: 7 out of 10

Incentivized

September 30, 2020

Use Cases and Deployment Scope

LinkedIn Marketing Solutions are used as a lead acquisition tool and an engagement tool for our audience. It offers more precise targeting than other platforms we use on a regular basis. Multiple departments use features relevant to their roles in the company. However, most of our usage comes from the marketing department.

Pros

Targeting - they have done a great job of allowing you speak to ideal audiences
Support - dedicated customer service and account advising is always accessible and very responsive
Curation of professional audiences - one of the biggest advantages to the platform is that its users are for the most part are professional

Cons

Ad management is cumbersome - a bulk editor would be great. Uploading/editing one ad at a time can be very time consuming.
User Interface - although they have come a long way over the past few years, the UI is still more difficult to navigate when compared to other platforms.
Budgeting - campaigns can potentially spend up to 20% over your submitted budget so it may be necessary for some marketers to adjust their budget down in the platform. It's a small change that would take the burden off the marketer to allow them to simply set a spending cap.
Reporting - their reporting features are very limited and performance charts only allow single metric views.
Competition - there are no insights provided around how your ads are doing vs your competition aside from your costs fluctuating. Even something as simple as "share of voice" would be nice to see.

Likelihood to Recommend

LinkedIn has a much higher CPC than most commonly used platforms resulting in a much higher CPL/CPA. For businesses that don't have big CPC budgets, it would be difficult to be able to run tests without breaking the bank. Unless they get it right out of the gate, they may not find success with their efforts.

On the opposite side of that, if a business can afford higher acquisition costs, this platform is likely worth exploring. They offer precise targeting with audiences full of professionals so often the leads are really high quality if you get it right.

Adam Lumley

Digital Marketing Manager in Marketing at Info-Tech Research Group (501-1000 employees)

Vetted Review

5 years of experience

View profile

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LinkedIn Ads - The good and not so good.

Rating: 7 out of 10

Incentivized

September 30, 2020

Use Cases and Deployment Scope

Pros

Targeting - they have done a great job of allowing you speak to ideal audiences
Support - dedicated customer service and account advising is always accessible and very responsive
Curation of professional audiences - one of the biggest advantages to the platform is that its users are for the most part are professional

Cons

Ad management is cumbersome - a bulk editor would be great. Uploading/editing one ad at a time can be very time consuming.
User Interface - although they have come a long way over the past few years, the UI is still more difficult to navigate when compared to other platforms.
Budgeting - campaigns can potentially spend up to 20% over your submitted budget so it may be necessary for some marketers to adjust their budget down in the platform. It's a small change that would take the burden off the marketer to allow them to simply set a spending cap.
Reporting - their reporting features are very limited and performance charts only allow single metric views.
Competition - there are no insights provided around how your ads are doing vs your competition aside from your costs fluctuating. Even something as simple as "share of voice" would be nice to see.

Likelihood to Recommend

Adam Lumley

Digital Marketing Manager in Marketing at Info-Tech Research Group (501-1000 employees)

Vetted Review

5 years of experience

View profile