LinkedIn Ads Wins at B2B Targeting
December 09, 2021
LinkedIn Ads Wins at B2B Targeting
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with LinkedIn Marketing Solutions
I use LinkedIn ads to generate leads and awareness for my B2B clients.
- Company targeting.
- Job Function targeting.
- Job seniority targeting.
- Campaign structure; follow campaigns, ad group, and ad structure used by other networks.
- Duplication features to more quickly set up A/B tests.
- Billing and invoicing clarity.
- Targeting.
- LinkedIn ads and their lead gen forms make it extremely easy to track cost per lead and compare that to other advertising channels.
- LinkedIn leads have not been as ready to purchase as paid search leads, and require more nurturing.
- Google Ads (formerly AdWords) and Meta for Business (formerly Facebook for Business)
LinkedIn ads CPC is typically higher than Facebook ads and can be higher than Google Ads depending on who you are targeting. I've found IT and CEOs to be the most expensive targets on LinkedIn.
Do you think LinkedIn Marketing Solutions delivers good value for the price?
Yes
Are you happy with LinkedIn Marketing Solutions's feature set?
Yes
Did LinkedIn Marketing Solutions live up to sales and marketing promises?
Yes
Did implementation of LinkedIn Marketing Solutions go as expected?
Yes
Would you buy LinkedIn Marketing Solutions again?
Yes