Great B2B Advertising Tool with Specific Targeting!
February 23, 2022

Great B2B Advertising Tool with Specific Targeting!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with LinkedIn Marketing Solutions

LinkedIn Marketing Solutions was a great tool for our company to allow us to promote content to specific audiences. The platform is great when it comes down to targeting based on specific demographics such as job title, seniority, education, etc. Our campaign results had great conversion and were effective, however, advertising on this platform can be expensive.
  • Audience Targeting/Demographic Selection
  • Campaign Management/Reporting
  • B2B Targeting
  • Explanation of each field when setting up a campaign
  • Costly advertising platform
  • Filtering/Report Breakdown Options
  • Specific Targeting
  • Customized Reporting
  • B2B Advertising
  • Increased Brand Awareness
  • Increased Website Traffic/Conversions
  • Specific Audience Targeting/Getting Right in Front of Customers
  • Meta for Business (formerly Facebook for Business)
Both platforms have great options for specific targeting which is a key determining factor for me when deciding where to advertising and how to best get in front of our desired audience. However, LinkedIn is expensive whereas Facebook is more cost effective. LinkedIn is great from a B2B advertising perspective, but Facebook is great from a cost and specific targeting perspective. Facebook allows you to target by geographic location which is a game changer and must for effective advertising campaigns!

Do you think LinkedIn Marketing Solutions delivers good value for the price?

Yes

Are you happy with LinkedIn Marketing Solutions's feature set?

Yes

Did LinkedIn Marketing Solutions live up to sales and marketing promises?

Yes

Did implementation of LinkedIn Marketing Solutions go as expected?

Yes

Would you buy LinkedIn Marketing Solutions again?

Yes

We really enjoyed using LinkedIn to create targeted advertising campaigns whether it was to promote our brand, increase web traffic, or highlight new positions within our company to attract to talent to our team. LinkedIn Marketing Solutions allows you to create specific campaigns to reach the desired campaign goals I just listed. Once you understand how to use the platform to its fullest, you will reap good results.