Leading B2B advertising platform
January 18, 2022

Leading B2B advertising platform

Phil Parrish | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with LinkedIn Marketing Solutions

Our team at PrograMetrix managed paid advertising campaigns on behalf of our clients using LinkedIn Marketing Solutions. We also utilize LinkedIn Marketing Solutions for our own internal advertising campaigns. LinkedIn Marketing Solutions helps us generate leads, drive website traffic, and build brand awareness for our clients and for our own brand. LinkedIn is our go-to platform for B2B advertising campaigns.
  • B2B advertising
  • Lead generation
  • Brand awareness
  • Reaching and engaging business professionals
  • Campaign Manager simplifies campaign management
  • Conversion tracking
  • Lowering cost per click
  • Better customer support
  • Sponsored ad campaigns
  • Lead generation
  • Campaign Manager to manage ad campaigns
  • Conversion tracking
  • Retargeting
  • Dynamic Ads
  • LinkedIn helps us drive leads for our clients
  • The Campaign Manager platform drives efficient campaign management for our employees
  • Our business at PrograMetrix has seen ROI advertising on LinkedIn
There is no cost to create a business account and get access to the Campaign Manager platform, so from a price perspective, this is a competitive advantage for LinkedIn Marketing Solutions compared to other platforms like Bombora or Terminus, which have technology licenses fees. LinkedIn is a great place to reach business professionals, but at the end of the day, it's just one website. Brands need to reach business decisions on LinkedIn and outside of LinkedIn as well.

Do you think LinkedIn Marketing Solutions delivers good value for the price?

Yes

Are you happy with LinkedIn Marketing Solutions's feature set?

Yes

Did LinkedIn Marketing Solutions live up to sales and marketing promises?

Yes

Did implementation of LinkedIn Marketing Solutions go as expected?

Yes

Would you buy LinkedIn Marketing Solutions again?

Yes

Bombora, Meta for Business (formerly Facebook for Business), The Trade Desk
LinkedIn Marketing Solutions is a great platform for business-to-business (B2B) marketers. With over 750 million business professionals on LinkedIn, LinkedIn Marketing Solutions is the #1 B2B and lead generation advertising platform in the industry. According to LinkedIn, 4 out of 5 of its members are actually involved in making business decisions. LinkedIn Marketing Solutions is not an ideal fit for direct-to-consumer (D2C) brands.