LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates, LinkedIn Onsite…
The following is a quick overview of editions offered by other software in similar categories
Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…
Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.
There is no cost to create a business account and get access to the Campaign Manager platform, so from a price perspective, this is a competitive … Conversion tracking Lowering cost per click Better customer support 9
LinkedIn ads and their lead gen forms make it extremely easy to track cost per lead and compare that to other advertising channels. LinkedIn leads have … depending on who you are targeting. I've found IT and CEOs to be the most expensive targets on LinkedIn.
ROI as budgets were small and could not experiment too much. Advertising value is lower than other platforms. The platform is great in providing insights
your campaigns. One thing that is not the best is the price of leads/clicks. It's the most expensive platform to advertise on. This could be weighted out
Marketing Solutions ,although effective are way too expensive and can be more competitively priced. Geographical targeting in the case of LinkedIn ads
success with their efforts. On the opposite side of that, if a business can afford higher acquisition costs, this platform is likely worth exploring. They … A close eye has to be kept on your cost per conversion to ensure positive ROI - it can get pretty high vs other…
it's still significantly cheaper than going to third-party professional associations and partnering with them directly. … Cost efficient ROAS for lead generation … addition of their new awareness/reach objective has also provided a lower cost option for using LI advertising.…
groups different from Facebook and Twitter, the cost to reach those targets was quite a bit more expensive than either Facebook or Twitter. While the platform … groups different from Facebook and Twitter, the cost to reach those targets was quite a bit more expensive than either…
Cost per click has tended to be fairly expensive, especially compared to a search ad campaign with Google … necessarily to be used in every situation. Our clients typically see a $10-$15 cost per click, and for smaller compani…
insight tag isn't so clear-cut. Pricing. LinkedIn Marketing Solutions is not cost-effective for SMBs who want to use the platform.
So, everything what I just said previously adds up to the value of LinkedIn Marketing Solutions. Definitely recommending it to a friend.
Price Product Features Product Usability Product Reputation Vendor Reputation Third-party
Advanced targeting AND/OR statements. Cost per click is higher than other platforms. Reporting capabilities are really … Lowered Cost Per Lead in online marketing. Increased our pipeline.
significant cost in time and resources to develop solid content for sponsored content blocks. That needs to be factored in with the advertising cost, which again … create/select a compelling image that matches your ad content. Price. It was very expensive to do LinkedIn advertising compared to other options. 6 … can effectively use this solution, as long as you've got a plan…
your target client, LinkedIn Ads may be a useful tool for you. With better pricing than most direct mail or print alternatives, LinkedIn InMail and sponsored … alert from LinkedIn in their email inbox. This is pretty valuable, and the prices aren't exorbitant considering how powerful the targeting can be. … your target client, LinkedIn Ads may be a useful tool…
at conversions and ROI. I wish there was a metric for Website Conversion Value like on Facebook /Google. Support can be hard to find, even if you're willing
almost 100% what Twitter is for. Twitter campaigns almost always have a cheaper CPC AND CPM than LinkedIn and accomplish the same thing, so I would say
seriously reduces the friction involved in collecting leads and lowers the cost per lead. Support: Our enterprise rep is incredibly helpful, reviews our … import your data into other reporting tools like Hubspot. CPL: The average cost per lead on LinkedIn is $200, which is extremely high compared to Facebook … capabilities. I'd only recommend using LinkedIn Market…
Cost - the CPCs and cost per send (with InMail) is more expensive than that on alternative social platforms … targeted users that are ripe for B2B business; however, the cost to reach those users is more expensive the other social platforms. However, for awareness marketing &hell…
campaigns often involve reasonable cost, but they typically don't create a ton of leads. The quality leads and low cost have ensured that we will always
analytics are also much clearer and easier to understand. However, it does cost a lot more per click than AdWords in general we have found. On the other … Cost! It costs a lot more than PPC and every lead we get is very expensive, so you should make your c…
company) and you have to have at least 1,000 audience. PPC can be quite expensive … Facebook is usually significantly cheaper than LinkedIn but the targeting isn't as good as LinkedIn. This is especially
generation. It allows you to target individuals instead of keywords and is a more cost effective approach than marketing with Google AdWords or similar services … attended and more! Nice reporting dashboard for campaign performance. Low cost per click (compared to our other channels) … generation. It allows you to target individuals instead of k…
our client's business. CPC pricing. … User interface is a little clunky. Reporting could be more robust. Expensive. … Expensive CPCs Excellent targeting methods
