Item: ON24
Rating: 9
Author: Amanda Parrish, CAPM, DTM

Overall Satisfaction with ON24

Use Cases and Deployment Scope

Accessibility is very important to the ADA office as well as training. We are always looking for ways to be more inclusive. ON24 is an accessible option for virtual webinars and training events. It's a great cloud-based platform for webcasting as well. I like that it is easy to personalize to each company's needs.

Pros and Cons

Pros

accessibility
inclusiveness
engagement
personalize

Cons

one-to-one attention
security

Return on Investment

ROI
scaled brand reach
community engagement
first-party data

Use Cases for Analytics Insights

The company uses the data to ensure compliance with federal regulations and finds that it works well with Salesforce. We've used audience data to inform us as to how much engagement we had when. That's important to know when you're training an audience because if they are not engaged, they could miss out on key information.

Innovation

It has been great for accessibility and inclusion especially, but also in a way that is fun and engaging. It has been beneficial to the company because we are using it for training. It's useful for the times when training cannot be conducted in person. It's useful to gather data on audience participation.

Scalability

I'm pretty satisfied overall, and so is my team. We like that it integrates with Salesforce, is engaging, and gathers data on audience participation. It's also nice that it's so easily customizable to our organization's needs. It's rather intuitive as a cloud-based platform. The only reason I didn't score it as a 10 is because I never score anything as a 10 unless someone will be fired if I don't score them as a 10.

Alternatives Considered

Zoom Events & Webinars, Microsoft Teams, Webex App and Blackboard Collaborate

ON24 is better than an average videoconference app because it's a holistic software that specializes in events in particular, so it's more engaging for the audience. It's different from Blackboard Collaborate because even though Blackboard Collaborate is great for college classes, we only needed On24 for mandatory annual trainings for our adult employees.

Key Insights

Do you think ON24 delivers good value for the price?

Yes

Are you happy with ON24's feature set?

Yes

Did ON24 live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ON24 go as expected?

I wasn't involved with the implementation phase

Would you buy ON24 again?

Yes

Other Software Used

Salesforce CMS, Adobe Acrobat, Adobe Express, Adobe Captivate

Likelihood to Recommend

It is well suited for training large groups of people, but I don't see it as well-suited for small groups of people. It is great for webcasts, webinars, and virtual training events. It's great for the environment but not as great for security. It's great for gathering data from participants, but maybe they don't want that information to be gathered.

ON24 Feature Ratings

ON24 and Communications During a Pandemic

Ease-of-Use

A strength is that it can be used during a pandemic.

Webinar Use Case

Customer training

Customer training
Sales training
Pandemic

Innovative Uses

Future Planned Uses

Marketing
Hybrid trainings

Likelihood to Renew

I'm not in charge of purchasing.

Evaluating ON24 and Competitors

Products Replaced

Key Differentiators

Ease of Use

Can be used remotely.

Evaluation Lessons Learned

I wouldn't change anything.

ON24 Support

Support Rating

Average support

ON24 Customer Support Pros and Cons

Pros	Cons
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support cares about my success Quick Initial Response	Need to explain problems multiple times