What users are saying about

Iterable vs OneSignal

Iterable
37 Ratings
OneSignal
20 Ratings

Iterable

37 Ratings
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Score 7.3 out of 100

Based on 37 reviews and ratings

OneSignal

20 Ratings
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Score 9.1 out of 100

Based on 20 reviews and ratings

Feature Set Ratings

    Email & Online Marketing

    6.1

    Iterable

    61%

    OneSignal

    Feature Set Not Supported
    N/A
    Iterable ranks higher in 8/8 features
    Iterable ranks higher in 8/8 features

    WYSIWYG email editor

    6.0
    60%
    16 Ratings
    N/A
    0 Ratings

    Dynamic content

    5.4
    54%
    18 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    5.8
    58%
    18 Ratings
    N/A
    0 Ratings

    A/B testing

    6.4
    64%
    19 Ratings
    N/A
    0 Ratings

    Mobile optimization

    5.7
    57%
    16 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    6.7
    67%
    27 Ratings
    N/A
    0 Ratings

    List management

    5.8
    58%
    19 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    7.1
    71%
    16 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    5.0

    Iterable

    50%

    OneSignal

    Feature Set Not Supported
    N/A
    Iterable ranks higher in 3/3 features
    Iterable ranks higher in 3/3 features

    Dashboards

    4.9
    49%
    18 Ratings
    N/A
    0 Ratings

    Standard reports

    5.1
    51%
    18 Ratings
    N/A
    0 Ratings

    Custom reports

    4.9
    49%
    16 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    6.8

    Iterable

    68%

    OneSignal

    Feature Set Not Supported
    N/A
    Iterable ranks higher in 3/3 features
    Iterable ranks higher in 3/3 features

    API

    6.3
    63%
    15 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    6.5
    65%
    13 Ratings
    N/A
    0 Ratings

    Customizability

    7.6
    76%
    15 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • OneSignal is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

    Likelihood to Recommend

    6.6

    Iterable

    66%
    19 Ratings
    9.8

    OneSignal

    98%
    9 Ratings

    Usability

    1.0

    Iterable

    10%
    1 Rating
    8.0

    OneSignal

    80%
    1 Rating

    Support Rating

    1.0

    Iterable

    10%
    1 Rating
    7.2

    OneSignal

    72%
    3 Ratings

    Likelihood to Recommend

    Iterable

    I
    would highly recommend Iterable especially if you are a large enterprise
    company with unlimited resources and are willing to get lots of customization
    done. However, to be honest, if you are a small business then I wouldn’t highly
    recommend Iterable to you because in my opinion, it fits well in a larger
    company. Also,
    I think that Iterable is a great software for B2C companies who are looking to
    focus on improving their retention using cross-channel messaging.

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    Bella Castilla | TrustRadius Reviewer
    Bella Castilla
    View all 19 answers on this topic

    OneSignal

    I think One Signal is very well suited for mobile app owners who want to be in touch with their user base more easily by sending push notifications and in-app messages. I'm not sure how well that works for SMS messaging as I haven't yet tried it. I wouldn't necessarily recommend it if your in-apps are very rare.

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    Cristina Bunea | TrustRadius Reviewer
    Cristina Bunea
    View all 9 answers on this topic

    Pros

    Iterable

    • I love Iterable's ability to A/B test not only the messaging but the timing and medium of messages as well.
    • Iterable's workflow editor is fantastic. It's far more advanced than most competitors.
    • Iterable was easy to get started with because of its Segment.com integration.

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    Tim Noetzel | TrustRadius Reviewer
    Tim Noetzel
    View all 19 answers on this topic

    OneSignal

    • Send instant notifications without any delay.
    • Provide all the necessary features for testing.
    • Highly cost effective.
    • Great system to handle huge volume.
    • Great customer support.

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    Ashutosh Kumar | TrustRadius Reviewer
    Ashutosh Kumar
    View all 9 answers on this topic

    Cons

    Iterable

    • Workflow webhooks have limited customization and data options
    • Custom events are great for segmentation and workflow triggers, but unusable to personalize an email based on past custom events.
    • No rate limiting on webhooks. Easy to bring down a third party vendor if processing a list.

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    Jason Paddock | TrustRadius Reviewer
    Jason Paddock
    View all 19 answers on this topic

    OneSignal

    • Is still in development: we know OneSignal is still in development and sometimes it takes longer to create or fulfill certain features.
    • Payment: payment menu is not at the glance, [and] is just difficult sometimes to find -it is a minor issue.
    • Send to certain custom segments through specific OneSignal IDs; you can do it though API doing a GET call with tools like Postman. If this can be done from OneSignal it would be great.

    Read full review

    Ramón Carmona Medina | TrustRadius Reviewer
    Ramón Carmona Medina
    View all 9 answers on this topic

    Pricing Details

    Iterable

    General

    Free Trial
    Yes
    Free/Freemium Version
    —
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional

    Starting Price

    $500 per month

    Iterable Editions & Modules

    Edition
    Iterable$5001
    1. per month
    Additional Pricing Details
    Pricing based on size of customer's user list and messages sent.

    OneSignal

    General

    Free Trial
    —
    Free/Freemium Version
    —
    Premium Consulting/Integration Services
    —
    Entry-level set up fee?
    No

    Starting Price

    $0

    OneSignal Editions & Modules

    Edition
    FreeFree
    Growth$92
    Professional$992
    EnterpriseCustom Pricing
    1. none
    2. per month
    3. none
    Additional Pricing Details
    —

    Usability

    Iterable

    Iterable 1.0
    Based on 1 answer
    Our implementation failed, so I can only give this a zero.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 1 answers on this topic

    OneSignal

    OneSignal 8.0
    Based on 1 answer
    I give an 8 in this question mainly for 2 reasons: the products even if they look like complete and are highly customizable and usable, they are still missing some logical features. For example, send messages to a list of users - now days you can do it with postman and get calls. A second example is App messaging that is still in development and has many opportunities.

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    Ramón Carmona Medina | TrustRadius Reviewer
    Ramón Carmona Medina
    View all 1 answers on this topic

    Support Rating

    Iterable

    Iterable 1.0
    Based on 1 answer
    Our implementation failed and their sales engineer lied to us about how Iterable works, so this absolutely deserves a zero.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 1 answers on this topic

    OneSignal

    OneSignal 7.2
    Based on 3 answers
    Their customer support has been top-notch. They are able to assist you in getting through any problems that you may have and respond in a very timely manner. I've dealt with them on 4-5 instances over the years and my issues were always resolved within a matter of a few business days.

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    Chad Carman | TrustRadius Reviewer
    Chad Carman
    View all 3 answers on this topic

    Alternatives Considered

    Iterable

    Iterable is right up there with any other brand I have used in my role as a cx service representative and escalations agent. The flow is smooth and easy to use. Everything you need is all labeled clearly and resolution methods are obvious and not much walk through is needed

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    Fallon Penrod | TrustRadius Reviewer
    Fallon Penrod
    View all 19 answers on this topic

    OneSignal

    In my opinion, OneSignal documentation / API is more friendly [than] Firebase. Maybe because Firebase is already "too big," but OneSignal is focused on one solution that giving our notification through to our customer. In that case, OneSignal is chosen by our company. Several years after that, Firebase announced it supported [the] iOs platform too but our company already using OneSignal to our notification provider.

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    Mochammad Zachri | TrustRadius Reviewer
    Mochammad Zachri
    View all 9 answers on this topic

    Return on Investment

    Iterable

    • With the help of Iterable and the partnership, we got our open rates up and in the end raise revenue.
    • Have a good transactional system for emails
    • Have a full automated system for all emails, cut out the manual work to be able to strategize

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    Raja Datta | TrustRadius Reviewer
    Raja Datta
    View all 19 answers on this topic

    OneSignal

    • OneSignal has allowed us to grow number of subscribers in a short time.
    • We are able to send our news and offers easily and instantly.
    • We have become able to drive more website traffic and increase in sales.

    Read full review

    Nabin Poudel | TrustRadius Reviewer
    Nabin Poudel
    View all 9 answers on this topic

    Screenshots

    OneSignal

    —

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