Likelihood to Recommend It is definitely a contender if you run an e-commerce website. It connects with a host of different e-comm platforms (we use
Magento ) which makes product recommendations, purchase history/amounts, website behavior, etc. a lot easier to segment on and set trigger campaigns or targeted sends. If you're a B2B company, you probably won't want to use Listrak. The tools they have don't accommodate that segment as well as B2C, as many features would go unused since they simply don't make sense. I'm sure there are instances where Listrak would work just fine, but coming from that area previously, it is definitely a B2C tool.
Read full review I think One Signal is very well suited for mobile app owners who want to be in touch with their user base more easily by sending push notifications and in-app messages. I'm not sure how well that works for SMS messaging as I haven't yet tried it. I wouldn't necessarily recommend it if your in-apps are very rare.
Read full review Pros Segmentation is one of my favorite features. We love being able to pull specific audiences and tailor our marketing to the individual customer. Importing and exporting lists is very self explanatory and easy to manage. The main dash has a great overview of your most recent messages and metrics. Read full review Send instant notifications without any delay. Provide all the necessary features for testing. Highly cost effective. Great system to handle huge volume. Great customer support. Read full review Cons It is rare that I have issues or feel like Listrak has an area to improve in. The company is constantly ahead of the market and making additions/improvements on a monthly basis. That being said ... I have one area to suggest improvements: COMPOSER Composer - Drag & Drop editor: Although their design software with the new 'Composer' is better than your average WYSIWYG editor, their drag & drop editor lacks some basic design tools that stunt your ability to design out-of-the-box email campaigns. I typically write all my email code, so this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and limited template selection could be bothersome. (*disclaimer - I do not believe Listrak's drag & drop editor is garbage, but it does fall short when compared to some of its competition.) Read full review Is still in development: we know OneSignal is still in development and sometimes it takes longer to create or fulfill certain features. Payment: payment menu is not at the glance, [and] is just difficult sometimes to find -it is a minor issue. Send to certain custom segments through specific OneSignal IDs; you can do it though API doing a GET call with tools like Postman. If this can be done from OneSignal it would be great. Read full review Usability I give an 8 in this question mainly for 2 reasons: the products even if they look like complete and are highly customizable and usable, they are still missing some logical features. For example, send messages to a list of users - now days you can do it with postman and get calls. A second example is App messaging that is still in development and has many opportunities.
Read full review Support Rating Their customer support has been top-notch. They are able to assist you in getting through any problems that you may have and respond in a very timely manner. I've dealt with them on 4-5 instances over the years and my issues were always resolved within a matter of a few business days.
Read full review Alternatives Considered The
Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving.
Klaviyo is very DIY which can be great. We find that we do our best work with hand-holding and account support.
Read full review In my opinion, OneSignal documentation / API is more friendly [than]
Firebase . Maybe because
Firebase is already "too big," but OneSignal is focused on one solution that giving our notification through to our customer. In that case, OneSignal is chosen by our company. Several years after that,
Firebase announced it supported [the] iOs platform too but our company already using OneSignal to our notification provider.
Read full review Return on Investment Increasing our awareness of effective marketing email campaigns Reducing the effectiveness of our campaigns due to the complexity of software and inability to cancel our contract despite being LOYAL customers for 2 years. Read full review OneSignal has allowed us to grow number of subscribers in a short time. We are able to send our news and offers easily and instantly. We have become able to drive more website traffic and increase in sales. Read full review ScreenShots