TrustRadius: an HG Insights company

Prezly

Score9.6 out of 10

9 Reviews and Ratings

What is Prezly?

Prezly is presented as all-in-one public relations management tool that helps PR teams organise their workflow, collaborate and save time.

Accessible through any browser, Prezly's key features are divided between three main areas:


Contact management

  • Full PR CRM for managing contacts
  • Automated contact enrichment and flagging for out-of-date contact details
  • At-a-glance comms timeline per contact showing emails sent/received, added coverage and team notes
  • Options to limit access per team member, allowing for collaboration in-house and out
  • Coverage tracker integrated with CRM and newsrooms

Story creation & publication

  • Purpose-built editor for creating stories and press releases
  • Full multimedia support to embed anything from a tweet to a livestream video, spotify playlists and social media feeds
  • Fully branded multimedia newsrooms available with multiple languages (39 languages currently supported)
  • Newsrooms are SEO-ready, allowing for organic discoverability via search engines as well as private visibility and post scheduling

Distribution

  • Supports mass campaigns as well as 1-to-1 pitching and follow-up
  • Built-in email client for verified email delivery
  • Post scheduling and embargo options
  • Live analytics per campaign
  • GDPR compliance built in

Prezly includes round-the-clock support available by chat and email, and boasts a Customer Rating of 97%.

Media

Prezly's dedicated CRM and rich contact profiles
Prezly's contact list import, which is also used to merge duplicates and weed out bad emails
Prezly's tags, which are used to organize contacts into dynamic media lists that always stay up to date.
a Prezly multimedia campaign
Prezly's story editor
Prezly's reporting, which can display which stories get the most coverage, and which journos are the biggest fans

1 / 6

Prezly: stable workflows for communication

Use Cases and Deployment Scope

We are pleased that Prezly in general has so many stable features that serve both for the direct management of the most important points when establishing collaborative processes by the team, and allow us to be focused on making group interaction sessions where you can easily review the information provided by each member.

Pros

  • Prezly allows us to collect all the information of those bugs, or in any case, inconveniences, that are related to the gaps that the workflow model of our company shows from the beginning, which serves as a basis for creating better and more elaborate performance schemes regarding future workflow formations.

Cons

  • Prezly's platform tends to constantly present slowness issues if you are going to work with external flows coming from other platforms, usually while they are loading, or it can lead to the platform itself stopping its use. Our recommendation to deal with this is to simply copy the workflows inside Prezly, without using the original formats.

Most Important Features

  • Improved performance schemes for stream formations in our server monitoring.

Return on Investment

  • We have taken into account our net profit rates during the time of using Prezly, and therefore we decided that the platform is useful when generating work formations that result in higher profits. Prezly has proven to be an excellent investment, which has satisfied our team.

Other Software Used

Harvest, Podium, Seismic

Prezly helps our media relations rock 'n roll!

Pros

  • Press releases with photos, videos, clean, attractive layout
  • Contact management with tags and segments for media outreach
  • Click rates/open rates to help target our followup outreach
  • Full HTML press releases dropped into email instead of attached PDFs that don't get opened

Cons

  • I'd like to see a little closer match between the preview layout and how the stories/emails populate in the actual email outreach
  • I'd love a way to host video in the digital newsrooms
  • I would LOVE LOVE LOVE a way to name campaigns individually (i.e. Print reporters or TV newsrooms or Producers so I can differentiate campaigns

Return on Investment

  • Prezly helps us know who has opened/interacted with our press releases, making followup more precise
  • Prezly helps us present owned content (photos/videos) beautifully and easily, increasing their use by media partner
  • Prezly has helped increase our press release open rates

Alternatives Considered

Cision Communications Cloud

Other Software Used

Meltwater Media Intelligence Platform, Sprout Social

Prezly is essential for PR pros

Pros

  • Media kit around a press release including visual assets including video, attachments, text, links, etc.
  • Distribute press releases or press pages to the contacts I have uploaded and manage in Prezly.

Cons

  • The contact management system is a little wonky but it has improved over the last two years and I expect that trend to continue.
  • The grouping system (segments) and tagging is not intuitive. I've had many missteps in trying to get content to particular segments while deselecting individuals.
  • You cannot add another group of people to a distribution without going back and recreating the same distribution. you can add individuals but not groups.

Return on Investment

  • The biggest ROI is in time saved. when sending press releases before Prezly, I used merge emails in Outlook. It took 3-5 hours to refine my list, set up the outlook page, host links of assets, and then run test sends. Prezly can be set up and a release or distribution sent out in 1-2 hours (even less if we copy a previous set up).
  • Prezly makes my website press room look amazing. Many media comment on the Prezly press kits I send along and appreciate that the pages are clean, easy to navigate and reliable.
  • It is essential to have a contact management system with an opt-out.

Other Software Used

Muck Rack

Prezly -- User-Friendly PR CRM

Pros

  • Organized Contacts / Contact Management
  • Engagement Tracking
  • CRM

Cons

  • More Collaboration Tools
  • Newsroom can be a bit confusing for new users
  • Better advanced search features

Return on Investment

  • We've seen increased output for our campaigns
  • It has helped us to stay organized as a team
  • It allows us to track different features that we get via Newsroom

Alternatives Considered

Cision PR Software

Other Software Used

Cision PR Software, MailChimp, Google Analytics