Name: RetainIQ
Rating: 9 (1 reviews)
Author: RetainIQ

Help Desk

Web and Video Conferencing

Customer Support

AI Code Generation

Accessibility Testing

Development

Classroom Management

Virtual Classroom

Education

Business Intelligence (BI)

Collaboration

Data Extraction

Emissions Management

Integrated Workplace Management (IWMS)

Intellectual Property (IP) Management

Risk Management

Enterprise

Accounting

Digital Banking

Nonprofit Accounting

Treasury Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

3D Printing

Authorization

Cloud Storage

Configuration Management

Data Collaboration

Fraud Detection

Game Engine

IP Address Management (IPAM)

Integration Platform as a Service (iPaaS)

IoT Security

LAN Switches

License Management

Network Performance Monitoring

Network Security

Open-Source Database

Operating Systems

SOA Governance

Service Desk Outsourcing

Single Sign-On

Vendor Risk Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Appointment Scheduling

Audience Intelligence

Content Experience

Content Management

Customer Journey Mapping

Email Marketing

Influencer Marketing

Market Research

Marketing Automation

Social Media Management

Survey & Forms Building

Text to Speech

Video

Video Marketing

Web Analytics

Marketing

Meeting Room Booking

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Performance Management

Social Commerce

Sales

Virtualization Security

Security

Agriculture

Banking

Donor Management

Equipment Rental

Rental Property Management

Vertical-Specific

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RetainIQ is an AI-powered personalization platform designed to facilitate the creation of hyper-personalized email and SMS campaigns. According to the vendor, this solution caters to direct-to-consumer (DTC) brands of all sizes, from small startups to large enterprises. The platform is utilized by various professionals and industries, including e-commerce retailers, marketing professionals, customer experience managers, digital marketing agencies, and DTC brands. RetainIQ aims to deliver customized and engaging experiences to customers, with the goal of fostering loyalty, increasing engagement, and boosting sales.

**Key Features**

**Loyalty**: According to the vendor, businesses can easily incorporate loyalty points, tiers, or rule-based offers into all their emails or SMS campaigns. This feature is said to help increase engagement, drive repeat purchases, and foster customer loyalty.

**Email Personalization**: The vendor claims that RetainIQ takes email personalization to the next level. The platform allows for dynamic content updates at the moment of open, the combination of multiple data sources into a single image or block, and goes beyond segmentation with its Dynamic Decision Layer. Additionally, businesses can create limitless versions of emails, all from a single HTML.

**SMS Personalization**: According to the vendor, RetainIQ enables businesses to move beyond simple personalization by customizing SMS campaigns based on various attributes. The platform allows for the inclusion of not only images but also gifs, with customized time settings for each frame. This feature is said to effectively convey multiple points in just one SMS.

**Advanced Image Editor**: The vendor states that RetainIQ offers an easy and quick setup for its advanced image editor. With the ability to flexibly layer multiple data sources, businesses can achieve 1:1 personalization, creating a unique experience for each shopper. The platform aims to deliver a remarkable engagement level and integration with the Shopify ecosystem is available out of the box.

**Social Proof**: According to the vendor, businesses can incorporate social proof elements such as customer reviews, ratings, and engagement statistics into their email campaigns. This feature aims to showcase the popularity of products and encourage shoppers to take action. RetainIQ allows for the inclusion of customer ratings and reviews in various sections of emails and optimizes and organizes social proofs dynamically using its decision engine.

**Automation**: RetainIQ's automation flow builder is claimed to be experiential and goal-driven, proven to increase retention and drive more sales. The platform provides pre-built email flows out of the box, making automation easy. Moreover, businesses can choose from over 1000 customizable pre-built email templates and customize them with their brand theme in just a few clicks.

**User Journey Based**: According to the vendor, RetainIQ allows businesses to tailor recommendations to each shopper based on their unique interests, preferences, and purchase history. Leveraging data, the platform aims to understand shopper preferences and suggest relevant products. This feature can trigger a sense of urgency by making time-sensitive offers and includes social proof to build credibility for the recommended products.

**Location**: According to the vendor, RetainIQ enables businesses to direct shoppers to the nearest stores where they can find their products. This is achieved by sending personalized location information. The platform utilizes shopper location data to personalize content and products, including maps or directions in emails. The inclusion of images or videos of the nearest location can make emails more engaging.

**Weather**: The vendor claims that RetainIQ enhances the relevance and impact of campaigns by incorporating weather-specific elements aligned with the audience's current conditions. Businesses can include weather-based product suggestions or content in their SMS and email campaigns. Automation using the decision engine can trigger weather-relevant emails and SMS based on shopper location, making CTAs more contextually relevant and engaging.

Easy to use and visually appealing dashboard: Users have found RetainIQ's dashboard to be user-friendly and visually pleasing, allowing them to easily add personalized loyalty information. Many reviewers have stated that the simplicity of the setup process makes it convenient for them to create visually appealing campaigns.

Improves email flow revenue: Several users have reported experiencing an instant lift in their email flow revenue after using RetainIQ. The software has been praised for its ability to enhance deliverability and optimize email campaigns, resulting in improved revenue generation.

Responsive customer success team: Users have appreciated the assistance provided by RetainIQ's customer success and onboarding team. Reviewers mentioned that the team was extremely helpful in guiding them through the setup process, ensuring a smooth experience for their startup company. The prompt resolution of any issues and responsive communication from the client servicing team were also highlighted as positive aspects of using RetainIQ.

Price could be reduced: Some users have mentioned that the basic price of RetainIQ could be lower to make it more affordable for a wider range of businesses. 

Limited customization in email workflows: Reviewers have noted that certain sections of email workflows in RetainIQ are not customizable, which can be limiting for users who want more flexibility in designing their campaigns.

Lack of third-party integrations: While regular updates and fixes are appreciated, some users have expressed the desire for more third-party integrations to be included in RetainIQ. They believe that this would enhance the software's functionality and compatibility with other tools.

Customers who have used RetainIQ have had a great experience with its personalized email marketing campaigns. They have found it to be a valuable tool for planning and executing their campaigns effectively. According to reviewers, the service provided by RetainIQ is superb, helping businesses increase brand awareness and customer retention through their email marketing efforts.

One of the key use cases of RetainIQ is its ability to assist homegrown businesses in reaching out to consumers through email and offering various deals. Users have found this feature really helpful in attracting customers and driving sales. Additionally, customers appreciate the personalized approach that RetainIQ offers, as it allows them to tailor their messages and offers based on individual customer preferences.

Overall, users have had a positive experience with RetainIQ and consider it a good service for their email marketing needs. It has proven to be an effective tool in increasing brand visibility and customer engagement, leading to improved business outcomes. With its excellent rating from customers, RetainIQ has established itself as a reliable platform for businesses looking to enhance their email marketing campaigns.

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ExpressPigeon is an email marketing system for small to medium sized enterprises from a relatively new (2011) company with an emphasis on look and viewability across multiple devices (i.e. mobile-accessibility) and browser compatibility. Beyond this, ExpressPigeon supports A/B testing and segmentation, for optimization and personalization, and is extensible via its API. A free version is available for contacting up to 500 subscribers, and 50% discounts are offered to non-profits who sign up for an annual plan. Three monthly plans ranging from about $10 to $20 per month round out the pricing options.

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RetainIQ

Software for bulk creation, sending and tracking of Emails for marketing purposes.

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

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RetainIQ

Overview

What is RetainIQ?