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Customers who have used RetainIQ have had a great experience with its personalized email marketing campaigns. They have found it to be a …
Overview
What is RetainIQ?
RetainIQ is an AI-powered personalization platform designed to facilitate the creation of hyper-personalized email and SMS campaigns. According to the vendor, this solution caters to direct-to-consumer (DTC) brands of all sizes, from small startups to large enterprises. The platform is utilized by various...
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What is RetainIQ?
RetainIQ is an AI-powered personalization platform designed to facilitate the creation of hyper-personalized email and SMS campaigns. According to the vendor, this solution caters to direct-to-consumer (DTC) brands of all sizes, from small startups to large enterprises. The platform is utilized by various professionals and industries, including e-commerce retailers, marketing professionals, customer experience managers, digital marketing agencies, and DTC brands. RetainIQ aims to deliver customized and engaging experiences to customers, with the goal of fostering loyalty, increasing engagement, and boosting sales.
Key Features
Loyalty: According to the vendor, businesses can easily incorporate loyalty points, tiers, or rule-based offers into all their emails or SMS campaigns. This feature is said to help increase engagement, drive repeat purchases, and foster customer loyalty.
Email Personalization: The vendor claims that RetainIQ takes email personalization to the next level. The platform allows for dynamic content updates at the moment of open, the combination of multiple data sources into a single image or block, and goes beyond segmentation with its Dynamic Decision Layer. Additionally, businesses can create limitless versions of emails, all from a single HTML.
SMS Personalization: According to the vendor, RetainIQ enables businesses to move beyond simple personalization by customizing SMS campaigns based on various attributes. The platform allows for the inclusion of not only images but also gifs, with customized time settings for each frame. This feature is said to effectively convey multiple points in just one SMS.
Advanced Image Editor: The vendor states that RetainIQ offers an easy and quick setup for its advanced image editor. With the ability to flexibly layer multiple data sources, businesses can achieve 1:1 personalization, creating a unique experience for each shopper. The platform aims to deliver a remarkable engagement level and integration with the Shopify ecosystem is available out of the box.
Social Proof: According to the vendor, businesses can incorporate social proof elements such as customer reviews, ratings, and engagement statistics into their email campaigns. This feature aims to showcase the popularity of products and encourage shoppers to take action. RetainIQ allows for the inclusion of customer ratings and reviews in various sections of emails and optimizes and organizes social proofs dynamically using its decision engine.
Automation: RetainIQ's automation flow builder is claimed to be experiential and goal-driven, proven to increase retention and drive more sales. The platform provides pre-built email flows out of the box, making automation easy. Moreover, businesses can choose from over 1000 customizable pre-built email templates and customize them with their brand theme in just a few clicks.
User Journey Based: According to the vendor, RetainIQ allows businesses to tailor recommendations to each shopper based on their unique interests, preferences, and purchase history. Leveraging data, the platform aims to understand shopper preferences and suggest relevant products. This feature can trigger a sense of urgency by making time-sensitive offers and includes social proof to build credibility for the recommended products.
Location: According to the vendor, RetainIQ enables businesses to direct shoppers to the nearest stores where they can find their products. This is achieved by sending personalized location information. The platform utilizes shopper location data to personalize content and products, including maps or directions in emails. The inclusion of images or videos of the nearest location can make emails more engaging.
Weather: The vendor claims that RetainIQ enhances the relevance and impact of campaigns by incorporating weather-specific elements aligned with the audience's current conditions. Businesses can include weather-based product suggestions or content in their SMS and email campaigns. Automation using the decision engine can trigger weather-relevant emails and SMS based on shopper location, making CTAs more contextually relevant and engaging.
RetainIQ Features
- Supported: Auto-Responders
- Supported: Event Triggered Actions
- Supported: Template Management
- Supported: Third Party Integrations
- Supported: Message Personalization
- Supported: Simple Mail Transfer Protocol (SMTP)
RetainIQ Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Web-Based |
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Customers who have used RetainIQ have had a great experience with its personalized email marketing campaigns. They have found it to be a valuable tool for planning and executing their campaigns effectively. According to reviewers, the service provided by RetainIQ is superb, helping businesses increase brand awareness and customer retention through their email marketing efforts.
One of the key use cases of RetainIQ is its ability to assist homegrown businesses in reaching out to consumers through email and offering various deals. Users have found this feature really helpful in attracting customers and driving sales. Additionally, customers appreciate the personalized approach that RetainIQ offers, as it allows them to tailor their messages and offers based on individual customer preferences.
Overall, users have had a positive experience with RetainIQ and consider it a good service for their email marketing needs. It has proven to be an effective tool in increasing brand visibility and customer engagement, leading to improved business outcomes. With its excellent rating from customers, RetainIQ has established itself as a reliable platform for businesses looking to enhance their email marketing campaigns.
Easy to use and visually appealing dashboard: Users have found RetainIQ's dashboard to be user-friendly and visually pleasing, allowing them to easily add personalized loyalty information. Many reviewers have stated that the simplicity of the setup process makes it convenient for them to create visually appealing campaigns.
Improves email flow revenue: Several users have reported experiencing an instant lift in their email flow revenue after using RetainIQ. The software has been praised for its ability to enhance deliverability and optimize email campaigns, resulting in improved revenue generation.
Responsive customer success team: Users have appreciated the assistance provided by RetainIQ's customer success and onboarding team. Reviewers mentioned that the team was extremely helpful in guiding them through the setup process, ensuring a smooth experience for their startup company. The prompt resolution of any issues and responsive communication from the client servicing team were also highlighted as positive aspects of using RetainIQ.
Price could be reduced: Some users have mentioned that the basic price of RetainIQ could be lower to make it more affordable for a wider range of businesses.
Limited customization in email workflows: Reviewers have noted that certain sections of email workflows in RetainIQ are not customizable, which can be limiting for users who want more flexibility in designing their campaigns.
Lack of third-party integrations: While regular updates and fixes are appreciated, some users have expressed the desire for more third-party integrations to be included in RetainIQ. They believe that this would enhance the software's functionality and compatibility with other tools.