One of the most comprehensive, user friendly SEO services out there
As an SEO manager, we use SEMrush alongside many other pieces of SEO software to provide recommendations, audits, and performance data for …
Starting at $129 per month
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What is Semrush?
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis…
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Popular Features
- Keyword analysis (148)9.494%
- Competitive analysis (143)9.090%
- Site audit / diagnostics (144)8.989%
- SERP ranking tracking (144)8.383%
Reviewer Pros & Cons
Pricing
Pro
$129.95
Cloud
per month
Guru
$249.95
Cloud
per month
Business
$499.95
Cloud
per month
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://www.semrush.com/prices
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $129 per month
Product Demos
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Semrush Review + $9864 Bonus + With Free Trail
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Long Tail Keywords with SEMrush - Keyword Golden Ratio
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Semrush?
Semrush is an online visibility management software-as-a-service platform.
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush aims to be a critical solution for all companies who are serious about online presence.
Semrush in numbers:
- Over 800 million unique domains monitored for 142 geo databases;
- Over 43 trillion backlinks;
- 21 billion keywords;
- Over 10 million users who have tried Semrush
Semrush Features
SEO Features
- Supported: Keyword analysis
- Supported: Backlink management
- Supported: SERP ranking tracking
- Supported: Page grader
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Site recommendations
- Supported: Task management
SEO Channels Features
- Supported: Local SEO
- Supported: Social SEO
- Supported: Mobile SEO
- Supported: Global SEO
SEO Platform & Account Management Features
- Supported: Multi-domain support
- Supported: Integration with web analytics tools
Semrush Video
Semrush Demo
Semrush Integrations
Semrush Competitors
Semrush Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking.
Semrush can be acquired for as little as $69.95 on a monthly basis (with a 7-day money back guarantee in place of a free trial) with the Pro pack, up to $549.95 per month with the Business pack; features and tools are the same across tiers, only usage limits change. Discounts are available for annual subscription. Semrush boasts well-known users, like Forbes, Paypal, Wells Fargo, and many marketing agencies.
Semrush starts at $129.
Reviewers rate Keyword analysis highest, with a score of 9.4.
The most common users of Semrush are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
SEMrush has proven to be an invaluable tool for users across various industries, helping them improve their SEO strategies and achieve measurable results. With SEMrush, even those without prior knowledge of SEO have been able to boost their rankings and organic visibility over the last 16 months. The software is widely used for campaign management and competitor analysis, particularly in the organic SEO space. Users rely on the Projects feature to track keyword visibility, identify site problems, and monitor link tracking. The Organic Research tab is a favorite among users for analyzing domain rankings and keyword rankings. SEMrush also excels in keyword research, providing users with valuable insights into volume, competition, and difficulty. It aids in determining article topics, optimizing headers, title tags, meta data, and body copy for informational landing pages. Tracking and reporting on rankings for high-value keywords as well as monitoring competitors' rankings are common use cases of SEMrush. The platform also serves as a powerful tool for higher-level industry research and gaining insights into the competitive landscape. Additionally, SEMrush is occasionally utilized for site health metrics and other technical data. Following an extensive adoption by SEO agencies, SEMrush has become the principal tool in their toolbox. This software provides unparalleled information to agencies and clients alike through its advanced features like competitor analysis reports. SEMrush enables agencies to benchmark their SEO campaigns, track progress over time, and gain a competitive advantage in the market. It plays a pivotal role in conducting website audits, formulating solid SEO strategies, creating content marketing plans, and training new SEO professionals on best practices. Furthermore, SEMrush offers comprehensive insights at a reasonable price when compared to other tools available in the market. Its rapid innovation and frequent updates add more functionality regularly, ensuring that users stay ahead of the curve and continue to benefit from cutting-edge features. Whether it's conducting keyword research or enhancing on-page optimization checks, SEMrush proves to be an essential tool for marketers looking to make data-driven decisions and achieve success in their SEO efforts.
Position Tracking: Highly Beneficial for Keyword Rankings Many users have found the Position Tracking feature of SEMrush to be highly beneficial for monitoring keyword rankings and tracking competitors. They appreciate the detailed insights provided by this tool, which allows them to stay informed about their SEO efforts and make data-driven decisions.
Comprehensive Site Audits: In-depth and Accurate Analysis The comprehensive Site Audits offered by SEMrush have been praised by many users. They find these audits to be in-depth and accurate, providing valuable information about areas that need improvement on their websites. This feature helps them optimize their websites for better performance and search engine rankings.
Local SEO Capabilities: Effective Optimization for Specific Locations Users have found the Local SEO capabilities of SEMrush to be helpful for analyzing and optimizing their clients' websites for specific locations. This feature assists them in improving their clients' local search visibility and attracting more targeted traffic.
Confusing User Interface: Some users have found the user interface of SEMrush to be confusing and not user-friendly, leading to difficulties in navigation and understanding the toolsets.
Technical Issues: There were reports of technical issues with the SEMrush website, including frequent crashes and periods of inaccessibility. These issues negatively impacted the overall user experience.
Steep Learning Curve: Several users mentioned that SEMrush has a steep learning curve, particularly for those who are new to SEO or SEM. It takes time for users to fully grasp all the features and functionalities of the software.
Based on user reviews, the following are the three most common recommendations for SEMrush:
-
Take advantage of the trial and explore all parts of the software. Users recommend trying SEMrush before committing to the paid version. They suggest using the free trial to fully explore the software and take the time to set everything up properly. Users highly recommend utilizing SEMrush for keyword tracking and research.
-
Consider SEO requirements and compare with other tools. Reviewers emphasize the importance of considering SEO requirements before choosing SEMrush. While they believe SEMrush is a great tool for competitor analysis, users suggest evaluating other options if comparable or superior tools are available at lower costs. They mention that SEMrush is a basic, free tool that does the job, but other tools may be more sophisticated, including the paid version of SEMrush.
-
Leverage expert knowledge and resources. Users suggest working with a consultant or expert to fully understand SEMrush and leverage its insights for marketing efforts. They recommend taking advantage of webinars, video tutorials, and customer support to get the most out of the tool. Additionally, reviewers mention that there may be at least one element or tool in the toolkit that users may not realize they need, highlighting the need for expert guidance.
Overall, users highly recommend using SEMrush for obtaining large amounts of data on competitors and keywords. They find it helpful for evaluating their ranking through live data and true search listings. However, users also advise considering other options if comparable or superior tools are available at lower costs and stress the importance of understanding SEO requirements before choosing SEMrush.
Attribute Ratings
Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
September 20, 2021
Semrush: a real success story for the company I work for!
Semrush is a powerful tool used in my e-commerce department. This tool answers several needs as it is very complete. On a daily basis, it allows us to analyze and monitor our own SEO performance, visualize the same information regarding other websites, optimize our keywords and content, and perform a link-building follow-up in order to better manage our external links.
- Shows us our SEO evolution regarding diverse criteria
- Helps us at finding best SEO keywords and expressions for our content
- Allows us to perform our link building follow-up
- Offers seminars which help us at knowing and using the tool even better for our daily tasks
- There are different ways to find specific information. Maybe would it be more intuitive if a few changes would be made?
- "SEO Content Template" is amazing, but could maybe be more developed
- Keyword magic tool
- Keyword manager
- Link building tools
- SEO Content Template
- SEO Dashboard (position tracking/organic traffic, etc.)
78.33333333333333%
7.8
85%
8.5
80%
8.0
- Better organic traffic on our main keywords
- Great ROI
4
E-commerce
1
E-commerce manager
- Content writing - keyword research
- SEO evolution analysis
- Trends
- Social media
No
- Product Features
- Product Reputation
- Prior Experience with the Product
- Keyword magic tool
- Keyword manager
- Link building tool (we cannot add more than 1 link per website)
- Traffic analytics
Yes, but I don't use it
June 30, 2021
Semrush has really produced results for me!
Score 10 out of 10
Vetted Review
Verified User
I am a trusted CPA who... solves IRS problems.
SEMRush has allowed me to increase my Search Engine Optimization (SEO) over the last 16 months and I knew nothing about SEO when I started.
The proof is in the pudding and I can tell you that my telephone is ringing with QUALIFIED LEADS on a consistent basis now.
SEMRush has allowed me to increase my Search Engine Optimization (SEO) over the last 16 months and I knew nothing about SEO when I started.
The proof is in the pudding and I can tell you that my telephone is ringing with QUALIFIED LEADS on a consistent basis now.
- Position Tracking.
- Site Audits.
- Local SEO.
- Facebook Group is GREAT!
- I don't like some of the pricing structure especially as it relates to the On-Page SEO Checker.
- It could use a little more work in the keywords area.
- The Social Content Poster could be more robust!
- Site Audit Tool.
- Local Marketing Tools.
100%
10.0
100%
10.0
100%
10.0
- It has made my telephone ring with consistency.
- It has given me more confidence in my marketing and sales process.
- I feel like that it has brought my business to the point where I am getting more predictable activity and sales.
Semrush provides more value than any other SEO product that I have evaluated. They have a GREAT Facebook group which is invaluable and led by a gentleman named Nicolino Carmosino who works his butt off to see that you are successful and that Semrush works for you like it should work!
1
All functions of the business.
I am all by myself as far as SEO goes!
- Content Marketing
- SEO Toolkit
- Local Marketing
- Social Media Calendering and posting
No
- Product Features
- Product Usability
- Product Reputation
The most important factor was Product Usability. Semrush is the only product in my opinion that would allow me to achieve my defined goals effectively, efficiently and satisfactorily
I would not change it at all!
- Implemented in-house
No
Change management was minimal
I learned a ton about SEO.
- Support
- Support
- Support
- no training
The product WAS VERY easy to learn without training!! I would recommend this approach to others if they have time because you will be able to learn more about SEO!
I am not sure but I should be getting "premium support" as I paid for the "whole ball of wax" a year's worth in advance.
No
No I cannot! Like I said Nicolino Carmosino who is the Online Reputation Manager with Semrush and moderates their Facebook group has provided me with the most successful support!
- Site Audit
- Instant Banner Generator
- Local SEO
- Dealing with Support....They could improve this function.
- Semrush App Center
I use Semrush to research client SEO opportunities. Specifically, I can review current keyword rankings, complete a competitor analysis, view backlinks, and find keyword opportunities.
- Keyword Research
- SEO Opportunities
- Competitor Analysis
- Backlink Review
- Save previous searches in Keyword Overview, Traffic Analytics, and Organic Research. It's frustrating have to re-enter something I've already looked up.
- Keyword Research
- Domain Overview - Authority, Traffic
- Backlink Analytics
85.71428571428571%
8.6
93.33333333333334%
9.3
80%
8.0
- It helps me target specific keywords related to client products and helps their pages start ranking in the SERP.
1
Owner
1
- Keyword Research for SaaS Product
- Competitor Analysis
No
- Product Features
It has more features than others
April 26, 2017
All-in-one SEO/SEM audit tool - SEMRush!
SEMRush was used within the whole organization at my last job. The best part of the tool is that it integrates many aspects of a good SEO tool. Being a consulting [company] it was always important for us to get a complete overview of the overall performance and important KPIs of any given website/client. SEMRush was always to the point to provide us needed input for best possible performance overview.
- First and foremost, it's an all-in-one marketing toolkit and provides an overview to all the major KPIs for any given website.
- Also, I love how you can choose the country right before adding the URL of the domain one wants to analyze.
- Also, the analysis of paid traffic/keywords also helps not just in SEO but also in SEM.
- The fact that one can do backlink, keyword and competitive analysis, rank audits just under one window is great about SEMRush.
- Often I have realized that it crashed when a heavy amount of data was exported. Of course, I don't know if it's my PC/browser or the tool itself.
- SEMRush can also work on making working on multiple devices/platforms easier. This would improve the usability a lot.
- The tool itself has a steep learning curve which is not necessarily bad as every detailed/comprehensive tool is a little complicated. But the UI/UXcan surely has a room for improvement.
92.85714285714286%
9.3
90%
9.0
95%
9.5
- Like mentioned before, it has been mostly a positive impact for us. As tool contains many different aspects for SEO and SEM purposes it eliminated the need for us to buy different tools for different things like for backlink analysis (Ahrefs, majestic SEO) etc.
- Also the positive point is the pricing strategy for SEMRush. The tool provided an option to try it for free in the beginning (of course with limited insights) which made it easier for us to decide If we wanted to go with this tool. Also, as mentioned in the first point, having one tool instead of 5 made it possible to have a positive ROI.
- A small negative was the fact we couldn't connect the tool to our Google Analytics. It wasn't a big negative but it would have been great to have combined insights.
SEMRush has a much stronger position when you compare it to other alternatives. The reason being that there are only a few tools that provide an overall service including both SEO and SEM. Also, the fact that it allows competitor analysis and a side by side analysis of KPIs like domain strength, SERP rankings etc., is one of the major advantages SEMRush has over other tools.
No
- Price
- Product Features
- Vendor Reputation
- Existing Relationship with the Vendor
- Analyst Reports
- Third-party Reviews
The single most important factor for choosing SEMRush was because it's a one-stop tool for all major marketing KPI analysis. It beautifully integrates SEO and SEM all under one tool. We decided to keep everything centralized in one tool so that we wouldn't have to use different tools and work with reports extracted from those tools.
I always consider how the function a particular software performs and how it adds value to the current requirement the organization has. This is how we chose SEMRush as the tool to access the SEO and SEM performance of our clients. I wouldn't change my selection process. One thing I would consider more is the usability of the tool.
- Competitor Analysis is surely great to perform with SEMRush. It's very simple and very intuitively integrated. Also, a very value driven function for agencies and consultancies.
- Regular webinars and blog posts on how to better use the tool and also about other information updates going on in the SEO/SEM world makes the tool one of the best in the category.
- Keyword analysis and active SEO recommendation makes the tool the best in the industry. Very few tools provide to the point recommendation that are hands-on.
- Just the interface is a little difficult to use.
- When exporting the data from the tool, often it crashes but does so less over the time.
September 08, 2015
SEMRush is the way to go!
Being able to have reports that multiple teams can access is a key piece of our SEMRush usage. There isn't much data modification needed, if at all, before sending over to higher level associates and decision-makers. Always evolving, SEMRush masters one element of the search world before moving onto the next.
- Keyword Research - a crucial piece of SEO and SEM, SEMRush makes this much easier with their easily navigable screens of data.
- Reporting - very user-friendly
- Support for subdomains. We have a parent company, but our territories website is housed on a subdomain. This makes it very hard to track keyword rankings, ppc campaigns etc for our "company" as opposed to the national campaigns.
58.75%
5.9
56.66666666666667%
5.7
55%
5.5
- Helped me find keywords to target, which allowed me to optimize our pages
No
- Price
- Product Features
- Product Usability
The support team answered my questions before I became a user. The responses I received were not canned, and were specific to what I had asked. Not only did they answer my question, they gave suggestions on how to best used the product as well. Plus, having all of the blog and webinar content available for free is awesome.
If I had to do it again, I would buy all of the products for a month and test them side by side. I think Moz has a lot of great features too, but I can't justify having two systems and SEMRush wins it out for our needs at this time.
No