The most reliable tool for SEO and SEM
Updated May 23, 2025
The most reliable tool for SEO and SEM
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Semrush
We use Semrush to identify what keywords to rank on, what keywords are our competitors ranking on, what to do to improve our SEO and SEM practices, track website traffic coming across sources (including from backlinks) and how to further improve them. The business problem it serves is it enables us to work our pages and content to be SEO-optimized.
Pros
- Semrush Tracked Organic Keywords Weekly Overview - automated report is fantastic
- Good brand value, recognition and thus many keywords we can bid on
- It has acquired and is acquiring lot of media houses and thus provides SEO training and content also which is used as best practice
Cons
- Pricing and licensing features
- Better integration with existing sales and marketing tech stack
- More AI embedded to tell us what is not working and what will work
- Better inbound strategy - Higher page rankings
- More visibility on website traffic
- Better ROI on inbound
Semrush has better brand recognition and value compared to its competitors. It has a futuristic vision and has been growing consistently organically and inorganically. It has helped achieve ROI and better inbound strategy YoY and thus we chose to go with Semrush. Also, our leadership has affinity with this tool based on past experiences.
Do you think Semrush delivers good value for the price?
Yes
Are you happy with Semrush's feature set?
Yes
Did Semrush live up to sales and marketing promises?
Yes
Did implementation of Semrush go as expected?
Yes
Would you buy Semrush again?
Yes
Comments
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