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Winmo Reviews and Ratings

Rating: 6.1 out of 10
Score
6.1 out of 10

Community insights

TrustRadius Insights for Winmo are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Intuitive User Interface: Reviewers have found the user interface of the platform intuitive and easy to navigate. Several users have mentioned that they appreciate how effortless it is to find the desired information using the search feature.

Filter Feature: Many reviewers have praised the filter feature of the platform, which allows them to search for brands based on social demographic, media spend, location, or industry. This feature has been particularly useful for users in narrowing down their search and finding relevant brands.

Clear Organization of Brand Contacts: The organization of brand contacts within the platform has received positive feedback from multiple reviewers. Users appreciate how it provides a clear view of each brand along with its corresponding company and coordinating contacts. The names, emails, and other contact information are listed in a way that is very easy to view and access.

Reviews

22 Reviews

With Winmo, we succeeded in attracting interested companies

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

This software has given us great opportunities to find new customers. It manages to find potential customers through its tools such as segmentation of ideal customers and obtaining high-quality customer lists. The integration with other marketing and CRM software is allowing us to reach companies and obtain higher sales.

Pros

  • Allows us to view information from companies in the industry to stay on top of industry news and trends.
  • It provides a large database of clients and important companies, with the contacts of managers and executive staff.
  • Allows us to export the list of contacts and clients to Excel or Salesforce for the weekly reports that we make in the agency.

Cons

  • I would like it to synchronize with Chrome to search for clients through that browser.
  • Sometimes the list is not up to date and shows data of executives who are no longer with those companies.
  • I would like the search for potential companies to focus not only on large industries but also on small and local ones, close to our environment.

Likelihood to Recommend

This is software that is very easy to use and has many useful tools to find new clients, speed up the search, and stay on top of everything new in the marketing industry. We have been able to focus on our projects and let the software find the clients.

MT
Melanie Tobiasson
SVP Infrastructure & Operations at Penske Truck Leasing (10,001+ employees)
Vetted Review
Winmo
1 year of experience
View profile

Winmo Experience

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

Winmo is a great tool for gathering useful information that helps the user stay up to date with accurate information, that any salesperson can benefit from. It is very easy to navigate and makes finding information pain-free. I have used other services that were hard to view and made the experience intolerable.

Pros

  • Provides cutting-edge sales intel every day.
  • Great for prospecting new business.
  • Are able to find high level contacts.

Cons

  • Sometimes don't have all the employees need.
  • The more information they can give the better.
  • Some tutorial videos while getting started would help learn.

Likelihood to Recommend

If you are looking for specific information or a specific person within a company, Winmo is a great tool to find that information in a timely manner. Once you find the company you are looking for the information you need is usually only a few clicks away which is always helpful.

KR
Keaton Ranger
Solution Specialist in Professional Services at Air Comm (51-200 employees)
Vetted Review
Winmo
1 year of experience
View profile

Great Product

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

Winmo is an integral part of our prospecting and business development process. It allows us to find the right contacts, at the right company, at the right times. The information is robust and accurate compared to other databases and extremely relevant for our industry. The search feature is especially convenient.

Pros

  • Search.
  • Contact database.
  • Organization by brand and agency.

Cons

  • Org charts could be better defined.
  • Some info out of date.
  • Some agencies are not broken out into specialists.

Likelihood to Recommend

Winmo is best suited in the sponsorship, advertising, or marketing space to determine the best contacts to reach within their specific scope of work. It is mostly defined for traditional and digital media formats, out-of-home, alternative, or non-traditional formats are not well suited as roles are not often clearly defined internally.

VU
Verified User
Vice-President in Sales (201-500 employees)
Vetted Review
Winmo
10 years of experience

Winmo Helps with Prospecting

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

Winmo helps us primarily in two ways 1) Become aware of opportunities to reach out for new business and 2) Acquire the contact info for decision-makers. Their Winmo Edge newsletter that comes to our inbox daily helps us find out changes in personnel and other important events that are key indicators of changing marketing budgets. Their contact info can be imported into our CRM, saving time and frustration of trying to find this out ourselves.

Pros

  • Provide timely information relevant to potential marketing spending of potential customers.
  • Quickly import information into our CRM.
  • Respond quickly to customer service inquiries.

Cons

  • The contact info can be somewhat stale...it pays to double-check LinkedIn first to see if a particular contact still has that position.
  • Would like to see more info on lesser-known brands, since the big brands often mentioned are already inundated with sales inquiries.

Likelihood to Recommend

If you're not heavily invested in outreach, but want to be aware of opportunities to pursue clients in a timely manner, this may help. Most of the details are publicly available, but Winmo does the research for you so you don't have to keep your ear to the ground as much. If you are part of an SDR team, you may not find it as valuable because you probably already know if there is a new hire at a target company.

SG
Steve Govern
Growth Manager - Financial Services, B2B & Healthcare in Sales at Goodway Group (201-500 employees)
Vetted Review
Winmo
1 year of experience
View profile

Big or Small Winmo is worth the price of admission

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

I currently use Winmo for industry research & prospecting resource. It helps keep myself & the team up to date with our current accounts and to discover new ones in order to grow our business. We are constantly using the tool and many of its features to accomplish this.

Pros

  • New Account Prospecting.
  • Market Research & Analytics.
  • Team collaboration.

Cons

  • Contact List uploading.
  • Easy access to research reports & white papers.
  • New account or contact suggests to existing lists.

Likelihood to Recommend

Winmo is a great tool for any sales organization, especially if you are a small team covering a large territory. You can easily create custom company or contact lists for various target verticles. It is a great tool to make a small team operate like a big organization. Our company was small a few years ago and now more than doubling in size, it is still a great tool for us, to update old lists and to continue to have the most up to date information in our systems and to continue to enable us to grow and find new targets & markets. If you are in an industry where your clientele does not change often, not a lot of turnover, or is a small niche industry it is not the tool for you. If your organization focuses outside the US mainly then it isn't much help. However, it is very hard to not find some use case or value with the tool either way.

VU
Verified User
Director in Sales (201-500 employees)
Vetted Review
Winmo
6 years of experience

An easy platform for list building and competitive tracking

Rating: 6 out of 10
Incentivized

Use Cases and Deployment Scope

I used Winmo to build a target list of companies to market to and key decision-makers at those companies that I can reach out to. I also used Winmo to see how our competitors are using media with their integration with Ad Beat. The bigger the company I am looking into, the more accurate and insightful the data was.

Pros

  • Media Breakdown.
  • Search Filters.
  • Execution of list building.
  • Integration with CRM.
  • Depth of database.

Cons

  • Accuracy of data can be improved. Some of the data was outdated and I found that certain employees had left the organization but Winmo's database was not updated to reflect that.
  • The depth of the database is good but can be improved. I found that the bigger the company, the higher is the chance of it getting included in the database.
  • Their pricing is not competitive enough.
  • Their database has a big focus on marketing teams.

Likelihood to Recommend

This tool is a great fit for companies and marketing teams whose target persona falls under marketing roles. The database was not deep info for other industries in terms of employees that showed up. I also found the pricing of the platform to be more expensive when compared to other similar tools out there.

MP
Mithil Patel
Digital Media Manager in Marketing at T/K (51-200 employees)
Vetted Review
Winmo
4 years of experience

Winmo Wins the Day!

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

We utilize Winmo to get details on future advertising campaigns. This tool also allows us a deep dive into both advertiser and agency contacts, spending history and keeps us up to date on AOR changes. The daily e-mail updates are invaluable for providing real-time changes. The alert features allow you to be in front of all the changes at both the client and agency. Winmo's research department is really great at tracking down account information that has yet to be added to the system.

Pros

  • real time updates on breaking marketing campaigns
  • deep dive into agency and account contacts
  • in depth tracking of historical spending in all media channels

Cons

  • would love to remove the cap on research requests
  • create a year end report on marketing spend changes by account
  • add functionality of searching accounts by media channel

Likelihood to Recommend

Winmo has really provided value with the depth of account and agency information. The contact information is so important and they make it easy to find my role, who the decision-makers are. Their tracking of breaking media campaigns is a huge strength that we depend on. Winmo keeps us on top of key verticals.

MM
Milt McConnell
VP National & Group Sales in Sales at Alpha Media (1001-5000 employees)
Vetted Review
Winmo
4 years of experience

Greta tool for sole proprietors!

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

As a sole proprietor, I lean on a lot of software and data-driven solutions to help me manage my business, current clients and reach out to new prospects. Winmo has been a great tool to help me stay organized, commit to regular outreach, and take a lot of the work off of my shoulders as a small business owner.

Pros

  • Prospect Outreach
  • Organization
  • Lead Generation

Cons

  • Could be easier to use on mobile
  • Pricing
  • Learning curve is a bit steep

Likelihood to Recommend

I think this is a great tool for large and small businesses alike; particularly, speaking from my own experience, as a sole proprietor. At any given time, I'm juggling several tasks, and I commend any platform that can help to alleviate those pain points by taking some of the work off of my plate.

HL
Hayden LeMaster
Owner/Operator in Professional Services at LeMaster Graphics (1-10 employees)
Vetted Review
Winmo
1 year of experience

The best program you can get for your sales team!

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

Winmo is one of the best programs on the market for people looking to find companies and/or employees Including their contact information. Besides that info, there is a lot of company data that can be useful as well within the searches. I have tried other companies/programs but Winmo surpasses most others

Pros

  • Search by company departments
  • Easily export contacts
  • Data rich

Cons

  • Try and keep a more refreshed list of when employees leave the position that’s in Winmo

Likelihood to Recommend

I’ve gotten a lead from Winmo that has turned into closed sales and more than paid for the annual subscription. Truly is a great tool and available on multiple platforms (laptop, mobile)

VU
Verified User
Employee in Sales (501-1000 employees)
Vetted Review
Winmo
3 years of experience

Great prospect research!

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

I use Winmo to do research on prospects and competitors in the advertising and marketing world. I also enjoy the daily newsletter that alerts me to possible prospects.

Pros

  • Prospect Research
  • Lead Generation Curation
  • Networking

Cons

  • Timeliness

Likelihood to Recommend

I love this service to find out a lot of research on a possible prospect/marketer, such as key decision makers, current agencies, media spend and breakdown and more. This has been a crucial tool for me in this area. I enjoy the curated daily emails, but I do feel they could be "faster." By faster, I mean the news is never the newest.

AT
Alec Troxell
Director, Business Development & Marketing in Marketing at McKinney (51-200 employees)
Vetted Review
Winmo
8 years of experience
View profile