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Great targeted advertising tool
September 12, 2020

Great targeted advertising tool

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with 6sense

We use 6Sense for targeted advertising and research within the marketing division. It addresses our approach to accounts-based marketing by delivering tailored ads to specific domains, and helps us research market sizing and competitor insights. It is used primarily by our Product Marketing, Accounts Marketing, and Demand Gen Marketing teams.
  • Targeted advertising campaigns.
  • Audience sizing and refinement.
  • Asset management.
  • Increased performance speed, it can be quite slow.
  • Alternatives for domain targeting when IP addresses aren't working (such as when everyone is working from home).
  • Copycat audience data to help grow advertising reach.
  • Increased awareness across target accounts.
  • Improved competitor displacement campaigns.
  • More accountable use of advertising budget.
For targeting specific accounts 6Sense works really well, and helps us reach a more refined audience than standard mass campaigns normally do. It's easy to use and multiple users can work on a campaign together, plus campaign history is easy to access to refine future projects. It's not as useful for mass campaigns or campaigns that rely on data other than IP address targeting.