Item: 6sense
Rating: 10
Author: Parker O'Very

Overall Satisfaction with 6sense

Use Cases and Deployment Scope

It's the most forward-thinking ABM platform in the industry. We use 6sense to identify and target accounts that are in the market. It uses a predictive algorithm that peers into our marketing automation platform as well as our CRM data, then aggregates that with de-anonymized website visitor and keyword search data to identify in-market accounts. It also scores all account-based how closely the account matches our current customer base. The targeting capabilities are fantastic. We've seen conversion rates over 40%, increased deal size, and faster deal cycle. I can't praise 6sense enough!

Pros and Cons

Pros

In-market account identification
Website visitor de-anonymizer
Data enrichment
ABM ad targeting
Industry & product innovation

Cons

Reporting is still lack-luster, though they have made significant strides of improvement in the last two quarters
Taxonomy implementation process was a bit rough, likely because we asked for everything to be fast-tracked

Return on Investment

40%+ conversion rates
Higher average sale price
Shorter deal cycle

Alternatives Considered

Demandbase, Triblio, Engagio, KickFire LIVE Leads, AdRoll and Bombora

6sense is the most innovative, accurate, and forward-thinking software in the space

Other Software Used

LinkedIn Sales Navigator, Crunchbase, Cloudingo, Microsoft Teams, Marketo, Pardot, Klipfolio, monday.com, Smartsheet, Outreach, Box

Likelihood to Recommend

If your company wants to identify buying intent before the prospect starts talks with a competitor, or before the prospect even concretely defines their needs, 6sense is the answer.

Comments

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Absolutely Recommend 6sense!