Absolutely Recommend 6sense!https://www.trustradius.com/predictive-sales-analytics6senseUnspecified8.5141012019-08-22T16:03:17.429Z
Updated October 28, 2019
Absolutely Recommend 6sense!
Score 10 out of 101
Overall Satisfaction with 6sense
It's the most forward-thinking ABM platform in the industry. We use 6sense to identify and target accounts that are in the market. It uses a predictive algorithm that peers into our marketing automation platform as well as our CRM data, then aggregates that with de-anonymized website visitor and keyword search data to identify in-market accounts. It also scores all account-based how closely the account matches our current customer base. The targeting capabilities are fantastic. We've seen conversion rates over 40%, increased deal size, and faster deal cycle. I can't praise 6sense enough!
- In-market account identification
- Website visitor de-anonymizer
- Data enrichment
- ABM ad targeting
- Industry & product innovation
- Reporting is still lack-luster, though they have made significant strides of improvement in the last two quarters
- Taxonomy implementation process was a bit rough, likely because we asked for everything to be fast-tracked
The reporting features, though improving, are lacking. There are some great reporting features set to roll out by the end of the year, from what I understand.