Item: 6sense
Rating: 8
Author: Verified User

Overall Satisfaction with 6sense

Use Cases and Deployment Scope

I am a digital advertising manager and I manage various client accounts. 6Sense is part of our client's overall marketing strategy. Goals for our clients is pipeline and revenue. We utilize 6Sense due to the platform's ABM targeting capabilities that deliver ads to display networks. Problems that the product addresses is the ability to target specific accounts in market, without sacrificing match rates as with other platforms using a direct CRM list.

Pros and Cons

Pros

ABM targeting capabilities.
Utilizing keyword intent
Target accounts in market stages

Cons

When pushing 6Sense segments into other platforms like LinkedIn, costs sky rocket.

Return on Investment

Accounts in market making it to customer

Account Identification

I don't have much experience with measuring the impact of keyword intent, but we do receive high engagement rates.

Key Insights

Do you think 6sense delivers good value for the price?

Not sure

Are you happy with 6sense's feature set?

Yes

Did 6sense live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of 6sense go as expected?

Yes

Would you buy 6sense again?

Yes

Other Software Used

LinkedIn Marketing Solutions, Meta Business Manager

Likelihood to Recommend

6Sense is great for generating quick creative leanings for our clients. The platform drives low CPAs compared to other platforms when using Awareness. However, when we use Bottom of Funnel AIM - we rarely see form fills of Demos come through. Also, when we push the segments into LinkedIn or Google for example, match rates are very low - and costs end up sky rocketing.

6sense Feature Ratings

Comments

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