Item: 6sense
Rating: 7
Author: Verified User

Overall Satisfaction with 6sense

Use Cases and Deployment Scope

I'm part of the digital team and we use it to create segments (layered with prospect accounts, keywords, product intent etc.) and sync these segments with ad platforms, like LinkedIn and Google

Pros and Cons

Pros

Intent data for accounts
Auto sync segments with ad platforms

Cons

More signals for APJ markets like Japan, Taiwan and South Korea
Poor segment match rate for Google audiences

Yes, 6sense has helped to a certain extent. We review 6sense account engagement regularly to assess if marketing has effectively penetrated our target accounts. It is difficult to tie it in with pipe, as it requires a very manual internal reporting process. The display advertising platform within 6sense is not great for APJ - not sure if due to low inventory, but APJ display ADS reaches a small audience and performs below CTR.

Alternatives Considered

Bombora

Bombora and 6sense have pretty similar capabilities e.g. providing surging account lists.

Key Insights

Do you think 6sense delivers good value for the price?

Not sure

Are you happy with 6sense's feature set?

Yes

Did 6sense live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of 6sense go as expected?

I wasn't involved with the implementation phase

Would you buy 6sense again?

Yes

Other Software Used

Bombora, LinkedIn Marketing Solutions, Google Ads

Likelihood to Recommend

6sense is appropriate for segment syncs. It is also used as sales intelligence (product intent data for accounts), and also for SDR outreach emails. It requires a buy-in from many teams (marketing ops, sales ops, product etc.) if we were to implement new features like 6QA or AI automated emails.

6sense Feature Ratings

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6sense account engagement