Item: 6sense
Rating: 10
Author: Kennedy Nash

Overall Satisfaction with 6sense

Use Cases and Deployment Scope

I use it everyday to prospect and see which accounts are hot in my book of business. I start my day by looking at the recent activities and then I move on to the hot new and hot accounts.

Pros and Cons

Pros

One of 6sense’s biggest strengths is its ability to uncover anonymous website visitors and match them to accounts within a target list.
6sense’s AI models classify accounts into buying stages like Awareness, Consideration, Decision, or Purchase-ready.
6sense integrates smoothly with key platforms like Salesforce, HubSpot, Outreach, Marketo, and LinkedIn, ensuring that data flows easily between tools and users can take action within their existing workflows.

Cons

updates earlier in the morning
more reliable data

Return on Investment

More Pipeline Generated For My Book Of Business
More Opportunities

6sense has definitely helped me surface accounts that I wouldn’t have otherwise known were in-market. By turning anonymous signals into identifiable accounts, it’s allowed me to prioritize my outreach toward companies actively researching topics related to Sprout Social. That’s had a real impact on my pipeline quality — I’m having more relevant conversations with prospects who are already showing intent, which makes for warmer outreach and shortens the time it takes to get to meaningful Discovery calls.

Key Insights

Do you think 6sense delivers good value for the price?

Yes

Are you happy with 6sense's feature set?

Yes

Did 6sense live up to sales and marketing promises?

Yes

Did implementation of 6sense go as expected?

Yes

Would you buy 6sense again?

Yes

Other Software Used

ZoomInfo Sales, LinkedIn Sales Navigator

Likelihood to Recommend

It’s highly effective when deciding when to reach out to an account — especially if it surfaces that an account is moving into a higher intent stage (like “Decision” or “Consideration”), signaling it’s a good time to engage. 6sense is excellent for surfacing which ones are actively showing intent signals (like researching keywords, visiting competitors’ sites, or engaging with relevant content). Occasionally, 6sense might flag intent when an account isn’t actually close to being sales-ready — for example, if a prospect is doing research for a long-term initiative. In those cases, intent signals alone shouldn’t dictate engagement strategy without qualification through conversation.

6sense Feature Ratings

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