Great for Sales Outreach ABM List Building Needs Help with Marketing Enablement Features

We use it to identify accounts that have intent to purchase our type of software. We use it to prioritize outreach to accounts by our BDR team. We also use it to create account lists based on SF data, technographic data, etc. We use it to increase the chance of reaching the right people at the right time.

It has helped us prioritize accounts for outreach on the BDR side, but we've seen less success on the marketing side. We've found it difficult to target large accounts because we may be reaching the wrong person who is over the decision or targeting our ADS to high up decision makers when in actuality, it was an entry level person that engaged with our website or our ad.