Item: 6sense
Rating: 9
Author: Rebeca Kelly

Overall Satisfaction with 6sense

Use Cases and Deployment Scope

We use the 6sense platform as our ABM platform. It helps us identify qualified accounts that are in-market, in our ABM TAL or similar ICPs. 6sense helps our Sales Development organization prioritize these types of leads and provides intent data that is actionable for the reps in their outreach. In addition, we leverage 6sense advertising: DSP and segment syncs. We've seen ABM sourced leads and opportunities come from our 6sense advertising campaigns.

Pros and Cons

Pros

Provides us insight into account engagement
Provides a temperature reading of an account's readiness
Provides us insight on accounts who are using competitors
Allows us to target a specific segment for display advertising

Cons

6sense's dashboard does not provide a user/admin visibility if you are close to reaching your account threshold of targeting per month. The missing functionality should generate a pop-up banner that notifies the user that they're close to maxing our advertising credits that month. Then, they can sync with their CSM to expand their scope.
Although we have a specific segment for DSP advertising, we get a few accounts that interact with our ad, that were not part of our list.

Return on Investment

We have seen ABM sourced opportunities come directly from 6sense DSP campaigns. Day to SQL was 1 day, as one example.

Account Identification

6sense has improved our sales behavior by helping prioritize intent signals, within our targeted account segments, thus providing more personalized outreach, at the right time, leading to shorter sales cycles and higher pipeline than ever before, in our ABM motion.

Alternatives Considered

Demandbase One and Terminus ABM Platform

We selected 6sense due to the Sales Intelligence features and orchestration capabilities, over its competitors.

Key Insights

Do you think 6sense delivers good value for the price?

Yes

Are you happy with 6sense's feature set?

Yes

Did 6sense live up to sales and marketing promises?

Yes

Did implementation of 6sense go as expected?

Yes

Would you buy 6sense again?

Yes

Likelihood to Recommend

The intent-based nurtures and audience workflows are excellent new features that help campaign managers to automatically trigger campaigns based intent signals like buying stage movement or keywords searched. It will greatly help to scale our campaigns, versus having to build these individually and pause/stop programs manually.

6sense Feature Ratings

Comments

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Multi-functional platform. Essential for your ABM motion.