The perfect optimization tool
Charles-Edouard Draber | TrustRadius Reviewer
Updated December 06, 2019

The perfect optimization tool

Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Enterprise

Overall Satisfaction with AB Tasty

I used AB Tasty for 5 years, at Smartbox (gifbox), and now at Palais des Thés (tea retailer). It is a must-have tool for any e-commerce website for the conversion rate optimization and to set up a specific experience for each customer segment. AB Tasty is managed by 2 project managers and 1 front-end developer but is used by all of the E-Commerce team.

It helps us :
  • To test each optimization before investing in dev
  • To personalize our offer for each customer
  • No limits - Unlimited tests
  • The AB Tasty team - always available and always have a solution
  • Code editor (HTML/CSS/JS) for quick fix or test
  • The UI to implement a test
  • Widget to quick adding message ont website
  • Heatmap (but I know they [are working] on it)
  • Page flow in the report part
  • Session recording
  • Push quick fixes without an IT team
  • Test optimizations are not necessarily positives in terms of ROI
  • Best presentation support
  • More attractive price level
  • Better clients
AB Tasty is perfect for optimizing your site. It allows you to test your intuitions and measure the impact. AB Tasty's team [members] are there to help. It takes time and It is better to have technical skills (HTML/CSS /JS).