AB Tasty: Easy to use
Anonymous | TrustRadius Reviewer
June 27, 2020

AB Tasty: Easy to use

Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Client-side

Modules Used

  • Personalization
  • Dynamic Widget Library
  • Analytics and Insights

Overall Satisfaction with AB Tasty

We use AB Tasty in the Marketing team mainly for AB testing on the website, including the exclusion of certain target groups like newsletter recipients. We also use it for easy website modifications like temporary info banners, pop-ins, or overlays. We are sure we have not even reached 20% of what AB Tasty is able to do.
  • Easy to use
  • Intuitive
  • Increase of revenue by 11% through AB testing of topics.
The WYSIWYG editor is really what it says: WYSIWYG! There is no deeper knowledge necessary to use it. Other tools sometimes require certain skills like HTML or even coding (java, etc.). AB Tasty does not require this at all. You can easily create complex campaigns as a "normal" marketing user without having IT capacity.
We, so far, never used the AB Tasty support so we have very little experience regarding this. What we can say is that we never had any problems when it comes to requests and/or collaboration with our account manager. AB Tasty representatives were always helpful and provided efficient support for all our topics.
  • Website
  • Webshop
Achieving the current integration level was not too hard to setup. We connected the website and the webshop.
We decided on AB Tasty as there were numerous features at this time that other providers did not offer and we felt like being on the right track for the upcoming years and challenges. Also, the price was for sure one of the criteria. AB Tasty offered an attractive package suitable for our needs and company size.
As mentioned, we use it for AB tests on the website displaying different vouchers, specials, etc. During Christmas time we launched a Christmas shop on the website, which we were able to advertise once to each customer and hide the info for returning customers. Also, we can distinguish the customers by using UTM parameters, which makes it easy to exclude certain target groups.

AB Tasty Feature Ratings

a/b experiment testing
10
Split URL testing
10
Multivariate testing
8
Multi-page/funnel testing
8
Visual / WYSIWYG editor
9
Advanced code editor
10
Page surveys
8
Preview mode
10
Client-side tests
9
Standard visitor segmentation
9
Behavioral visitor segmentation
8
Traffic allocation control
9
Website personalization
10
Heatmap tool
9
Click analytics
9
Scroll maps
9
Conversion tracking
9
Goal tracking
9
Test reporting
9
Results segmentation
9
Experiments results dashboard
9