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A/B tests for gourmets
March 31, 2017

A/B tests for gourmets

Julien Millot | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with AB Tasty

We're using AB Tasty in our customer experience department but we are making it available to our whole organization: the developers' team, business units, and marketing. Developers and marketers can use it because modifications can be made with a WYSIWYG tool or directly in Javascript. AB Tasty helps managers to make the right choice based on data and not on feeling.
It also addresses delivery and time-to-market issues.
  • Easy way to transform your winner variant to a personalization.
  • Their statistical calculation engine is based on a Bayesian approach.
  • Documentation is not very detailed.
  • The editor is a bit slow to load.
  • I don't know, I'm the developer. But if it was negative, I guess we wouldn't buy the solution for one more year.
We used Webtrends Optimize before AB Tasty. We needed to change because, with Webtrends, you had to be a developer to use it. It was in 2015, I think Webtrends can now be used by non-technical users. In 2015, we made a request for proposals and AB Tasty was the most affordable and stable solution using the Bayesian methodology we were looking for.
AB Tasty is well suited for your test and learn methodology. It's fast and easy to create a test and we can see results in a very short time (depending on our traffic). We can then try a new variant to improve the previous one.