My experience with ab tasty
October 27, 2017

My experience with ab tasty

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Enterprise

Overall Satisfaction with AB Tasty

AB tasty is our CTR, personalization and AB testing tool.
I use it on a daily basis.

My role is to help and support all of our 12 e-commerce platforms in :
- Defining AB testing & personnalization roadmap
- Helping marketing team with technical support
- Analyzing data regarding these AB tests

The main purpose was to improve our conversion rate.
  • The account management and consulting support (our AB tasty consultant was really good).
  • The simplicity of the tool (can be easily used by a non-developer person).
  • Features (lot of advanced segmentation possibilities with the tool).
  • New features ; new features available very, very often.
  • Ab tests ideas and best practice : marketing teams don't have time to investigate of what could be better so more ab test best practice would be great
  • We earned thousands of euros of incomes with very simple tests.
  • Marketing teams could be more agile with their website interfaces.
AB Tasty has a good price/quality ratio. They are the European leader and have a good reputation. We were satisfied with them so we kept them.
Good :
- Simple AB tests with the wysiwyg
- Advanced personnalization campaign
- Improving incomes
Less appropriate :
- Very deep tests (like a whole layout change of a page)