AB Tasty - A complete A/B testing package, with great customer support
Craig Lawrence profile photo
November 06, 2017

AB Tasty - A complete A/B testing package, with great customer support

Score 9 out of 10
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Verified User
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Enterprise

Overall Satisfaction with AB Tasty

A/B Tasty is predominantly used by our analytics department to build and manage experiments. However, hypotheses are submitted from anywhere within the business.

The tool allows us to continually optimise our websites and increase our conversions through A/B and multivariate testing as well as serving personalised content.
  • Simple one-tag implementation allows you to get up and running in minimal time.
  • In-page visual editor allows changes to be made to the site without technical expertise.
  • Dedicated account and technical support with impressive turnaround times.
  • Strong segmentation and personalisation options.
  • Huge range of integrations.
  • Occasional glitches within the visual editor, especially with responsive content.
  • Better debugging tools when testing experiments locally i.e. a preview environment.
  • Occasionally when adding goals in to the reporting tool, they will not load immediately.
  • Improvement on conversion rates from minor site improvements through to full page redesigns.
  • Test and deploy new content prior to launch to evaluate performance.
  • Deploy personalised content to enhance the user journey.
We selected AB Tasty over other leading A/B Testing platforms due to its huge list of features, dedicated account support and competitive licensing model.
AB Tasty is a comprehensive testing tool that will cater to both marketers as well as technical teams. If you are looking for a reliable A/B testing platform to conduct hypothesis testing or serve personalised content, I would highly recommend it.