Item: AB Tasty
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We use AB Tasty on our sites to test out different variations of our pages in terms of layout and overall content. Also, AB Tasty has allowed us to pilot a new initiative that has empowered our organization - exit-intent surveys.

Pros and Cons

Widgets.
Personalization.

Preview mode.
The editor.

Return on Investment

Layout optimizations.
Qualitative data.

Exceptional Examples of AB Tasty Support

AB Tasty's customer service reps are very supportive and responsive to any user inquiry. Whether the communications have been through email or within the chatbot on AB Tasty's site, we have always received the answers to our questions promptly.

Systems Integrated With

Alternatives Considered

Likelihood to Recommend

AB Tasty has been valuable in my organization's A/B testing, personalization, and overall lead generation tactics. The platform has also been useful in our efforts to obtain qualitative information from a select group of users on exit intent- allowing us to use REGEX statements to target a select group of pages. AB Tasty's preview mode and event tracking (within the platform) can be improved upon, but overall, it has been valuable to our organization.

Great platform with a wide variety of features

Software Version

Modules Used

Overall Satisfaction with AB Tasty